Filter Results
:
(134)
Show Results For
- All HBS Web (134)
- Faculty Publications (44)
Show Results For
- All HBS Web (134)
- Faculty Publications (44)
←
Page 7 of
134
Results
- 14 Apr 2015
- First Look
First Look: April 14
theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and...
View Details
Keywords:
Sean Silverthorne
- Web
Podcast - Managing the Future of Work
high-skills freelancers into the enterprise equation Digital platforms for highly skilled freelancers are set to broker more strategic engagements for businesses needing extra capacity and flexibility. HBS and Managing the Future of...
View Details
- 02 Mar 2016
- News
The New Space Race
leader in technology,” he says. “Somehow, over the years, we had become the nation’s technology broker to outside companies.” The 2011 shuttering of the shuttle program—and its $600 million per launch costs—left them without a...
View Details
Keywords:
Robert S. Benchley
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
the mafia. Every criminal trope imaginable is trying to get a piece of this. All told, online crime inflicted $445 billion in damage to the global economy in 2014, according to a study by the Center for Strategic and International Studies. A $75 billion cyberdefense...
View Details
Keywords:
Dan Morrell; illustrations by Victo Ngai
- 31 Jul 2012
- First Look
First Look: July 31
live online webinars-that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction paperwork (e.g., tenant...
View Details
Keywords:
Carmen Nobel
- 01 Mar 2011
- News
Local Hero
marketing for the Giants. “My job was to put warm butts into cold seats,” notes Baer, who says he learned a lot about all aspects of the business during the three years he spent promoting fan interest and attendance at the notoriously...
View Details
- 01 Dec 2010
- News
This Is What I Do
lack of market linkages are only a few of the problems. The story of women is an economic story. Investing in women creates a safer, prosperous, and more stable world, which is in everyone’s best interest.” Notes Lemmon, who has cowritten...
View Details
- 01 Mar 2018
- News
Making Sense of the Modern Startup
that related to risk. Here’s a bunch of people giving money at 50 percent to projects that really should only be charged 10 percent. Well, if markets work correctly, after a little while people will come rushing in, bidding up the price...
View Details
Keywords:
Jeffrey L. Cruikshank (PMD 51, 1986)
- 01 Jun 1996
- News
Class Acts
vice president of the school's 1,200-member marketing club, she also served as its director of special projects in charge of six committees. At the same time, she and another student partner operated a campus specialty-apparel business,...
View Details
- ←
- 7