Publications
Publications
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- September 2022
- Teaching Note
Yummy: Delivering Value to Venezuela
By: Ayelet Israeli, Jenyfeer Martinez Buitrago and Carla Larangeira
Teaching Note for HBS Case No. 522-034.
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- August 2022
- Case
Wasabi Technologies
By: N. Louis Shipley and Mel Martin
After launching a successful hot cloud storage company, Founder and CEO David Friend is ready to scale the venture rapidly. Wasabi Technologies had focused primarily on direct sales, but an opportunity to pivot to channel sales was on the horizon. The company’s major...
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- August 2022
- Case
NewLab: Scaling an Innovation Engine
By: Tarun Khanna and George Gonzalez
Silicon Valley-veteran Shaun Stewart is the CEO of NewLab, a dynamic technology hub headquartered in the storied Brooklyn Navy Yard. Founded in 2016, NewLab fostered a community of entrepreneurs, corporate and government partners, and investors, all seeking to apply...
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- August 2022
- Background Note
Retail Media Networks
By: Eva Ascarza, Ayelet Israeli and Celine Chammas
In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their...
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Keywords:
Advertisers;
Advertising Media;
Media And Broadcasting Industry;
Retail;
Retail Analytics;
Retail Promotion;
Retailing;
Ecommerce;
E-Commerce Strategy;
E-commerce;
Marketing Communication;
Targeting;
Targeted Advertising;
Targeted Marketing;
Advertising;
Marketing;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Media;
Marketing Channels;
Retail Industry;
Consumer Products Industry;
Advertising Industry;
United States
- 2022
- Working Paper
The Impact of the Chinese Exclusion Act on the U.S. Economy
By: Joe Long, Carlo Medici, Nancy Qian and Marco Tabellini
This paper studies the impact of the Chinese Exclusion Act, which banned Chinese immigration to the United States after 1882, across U.S. counties between 1870 and 1940. We find that the Act reduced labor supply for both the Chinese and other groups (i.e., white and...
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- July 2022
- Case
Sixty Years of Sylvia’s
By: Christina R. Wing, Carlton Burrell Jr., Chika-Dike Nwokike and Abby Patrick
Sylvia’s Restaurant, approaching its sixtieth anniversary this August, is a testament to the values instilled by the matriarch herself, Sylvia Woods. Despite living through an era of racial oppression and poverty, Sylvia accessed financing and established her financial...
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- July 2022
- Case
Kovi: Changing Brazil’s Mobility Landscape
By: Lynda M. Applegate, Michael Norris and Alexis Lefort
Kovi, a car rental startup located in São Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar...
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- July 2022
- Teaching Note
The DivaCup: Navigating Distribution and Growth
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-055. When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique...
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Keywords:
Female;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Health ＆ Wellness;
Healthcare;
Price Policies;
Minimum Advertised Price;
Differentiation;
Positioning;
Growth;
Health;
Health Care and Treatment;
Price;
Disruption;
Distribution;
Distribution Channels;
Competitive Strategy;
Competition;
Growth Management;
Mission and Purpose;
Product Development;
Product Marketing;
Product Launch;
Product Positioning;
Advertising;
Business Startups;
Internet and the Web;
Entrepreneurship;
Social Entrepreneurship;
Social Issues;
Social Enterprise;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Medical Devices and Supplies Industry;
Canada;
United States;
United Kingdom
- July 2022
- Case
Vicky Tsai and Tatcha: Confronting Stereotypes
By: Geoffrey Jones and Veronica Tong
This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully launched the brand, despite experiencing...
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- July 2022
- Teaching Plan
Wellthy: The Economics of Caring
By: Brian Trelstad
Teaching Plan for HBS Case No. 320-028. In 2014, Lindsay Jurist-Rosner (MBA ’09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a...
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- June 2022
- Teaching Plan
Lifebank Nigeria
By: Brian Trelstad, Pippa Tubman Armerding and Wale Lawal
The aspiration of addressing maternal deaths in Nigeria, which were mostly caused by blood shortages, led Temie Giwa-Tubosun to found LifeBank in 2015. LifeBank developed an online platform that enabled hospitals to connect and purchase blood from local blood banks and...
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- June 2022
- Case
The SAH Group: The Time is Right
By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, cofounder and CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019,...
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- June 2022
- Teaching Note
Bespoken Spirits: Disrupting Distilling
By: Benjamin C. Esty and Daniel Fisher
Teaching Note for HBS Case No. 721-419. On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years...
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- May 2022
- Teaching Note
Climate Action in Miami
By: Rosabeth Moss Kanter and Catarina Martinez
Teaching Note for HBS Case No. 322-101. The Miami metropolitan area is a global epicenter of climate risk from heat and sea level rise, but leaders have only recently mobilized for action to respond to this systemic challenge. Resilient 305 began a collaboration across...
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- May 2022
- Supplement
Maestro Pizza (B): The Competition Awakens
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of...
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Keywords:
Competitive Strategy;
Competitive Advantage;
Competition;
Market Entry and Exit;
Emerging Markets;
Business Startups;
Corporate Entrepreneurship;
Product Positioning;
Disruption;
Disruptive Innovation;
Advertising;
Advertising Campaigns;
Social Media;
Forecasting and Prediction;
Crisis Management;
Growth and Development Strategy;
Brands and Branding;
Product Development;
Production;
Service Delivery;
Business Growth and Maturation;
Financial Statements;
Cost Management;
Analysis;
Quality;
Performance Consistency;
Customer Satisfaction;
Profit;
Family Ownership;
Food and Beverage Industry;
Saudi Arabia;
Middle East
- May 2022
- Supplement
Maestro Pizza (C): Taking the Fight Outside
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of...
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Keywords:
Competitive Strategy;
Competitive Advantage;
Competition;
Market Entry and Exit;
Emerging Markets;
Business Startups;
Corporate Entrepreneurship;
Product Positioning;
Disruption;
Disruptive Innovation;
Advertising;
Advertising Campaigns;
Social Media;
Forecasting and Prediction;
Crisis Management;
Growth and Development Strategy;
Brands and Branding;
Product Development;
Production;
Service Delivery;
Business Growth and Maturation;
Financial Statements;
Cost Management;
Analysis;
Quality;
Performance Consistency;
Customer Satisfaction;
Profit;
Family Ownership;
Food and Beverage Industry;
Middle East;
Saudi Arabia
- May 2022
- Case
Maestro Pizza: Coming in Hot!
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of...
View Details
Keywords:
Competitive Strategy;
Competitive Advantage;
Competition;
Market Entry and Exit;
Emerging Markets;
Business Startups;
Corporate Entrepreneurship;
Product Positioning;
Disruption;
Disruptive Innovation;
Advertising;
Advertising Campaigns;
Social Media;
Forecasting and Prediction;
Crisis Management;
Growth and Development Strategy;
Brands and Branding;
Product Development;
Production;
Service Delivery;
Business Growth and Maturation;
Financial Statements;
Cost Management;
Analysis;
Quality;
Performance Consistency;
Customer Satisfaction;
Profit;
Family Ownership;
Food and Beverage Industry;
Middle East;
Saudi Arabia
- May 2022
- Case
America's Budget Impasse, 2009-2022
The United States has been a fiscal mess for years…at least since the financial crisis in 2009. This case describes the U.S. economy during the presidencies of Barack Obama, Donald Trump and now, Joe Biden’s first year. The case is composed of excerpts from the...
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- May 2022
- Case
Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?
By: Lauren Cohen and Grace Headinger
Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash...
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Keywords:
Fintech;
Inflation;
Deflation;
Rural;
Urban;
Emerging Market;
Mobile Technology;
Finance;
Money;
Inflation and Deflation;
Business Growth and Maturation;
Decision Choices and Conditions;
Demographics;
Developing Countries and Economies;
Corporate Entrepreneurship;
Behavioral Finance;
Currency;
Banks and Banking;
Commercial Banking;
Financial Strategy;
Rural Scope;
Urban Scope;
Innovation Strategy;
Emerging Markets;
Network Effects;
Consumer Behavior;
Mobile and Wireless Technology;
Technology Adoption;
Banking Industry;
Financial Services Industry;
Technology Industry;
Congo, Democratic Republic of the
- April 2022
- Teaching Note
Banorte Móvil: Data-Driven Mobile Growth
By: Ayelet Israeli and Carla Larangeira
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had...
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