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All HBS Web
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- Faculty Publications (1,287)
- March 1991
- Supplement
Zenith and High-Definition Television--1990, Video
By: Benjamin Gomes-Casseres and David B. Yoffie
Records a visit by Jerry Pearlman, Zenith CEO, to an MBA classroom. He is shown commenting on Zenith strategy and industrial policy issues and fielding student questions.
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Gomes-Casseres, Benjamin, and David B. Yoffie. "Zenith and High-Definition Television--1990, Video." Harvard Business School Video Supplement 891-513, March 1991.
- 1991
- Book
Business Policy: Text and Cases
By: J. L. Bower, Christopher A. Bartlett, C. Roland Christensen, Andrall E. Pearson and Kenneth R. Andrews
Bower, J. L., Christopher A. Bartlett, C. Roland Christensen, Andrall E. Pearson, and Kenneth R. Andrews. Business Policy: Text and Cases. 7th ed. Homewood, IL: Irwin, 1991.
- November 1990 (Revised February 1991)
- Case
L. William Seidman and the Resolution Trust Corp.
Keywords:
Business and Government Relations;
Organizational Design;
Public Administration Industry;
Public Administration Industry
Vietor, Richard H.K. "L. William Seidman and the Resolution Trust Corp." Harvard Business School Case 391-098, November 1990. (Revised February 1991.)
- November 1990 (Revised August 1992)
- Case
Corning, Inc.: A Network of Alliances
By: Christopher A. Bartlett and Ashish Nanda
Describes James Houghton's actions in assuming the role of CEO at Corning in the midst of a recession. Not only must he turn around operating performance, he must also revitalize a demoralized organization and set a new, clear strategic direction. In doing so, the case...
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Keywords:
Business Cycles;
Policy;
Leading Change;
Organizational Change and Adaptation;
Performance Expectations;
Partners and Partnerships;
Business Strategy
Bartlett, Christopher A., and Ashish Nanda. "Corning, Inc.: A Network of Alliances." Harvard Business School Case 391-102, November 1990. (Revised August 1992.)
- August 1990
- Case
NASA After Challenger: Restoring an Image
By: Stephen A. Greyser and Norman Klein
In the days following the loss of the space shuttle Challenger and its crew in January of 1986, NASA officials were unwilling to communicate with the media or the public. A siege mentality took hold, and the press and public responded with intense criticism and...
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Keywords:
Communication Strategy;
Policy;
Business and Community Relations;
Situation or Environment;
Conflict Management
Greyser, Stephen A., and Norman Klein. "NASA After Challenger: Restoring an Image." Harvard Business School Case 591-009, August 1990.
- April 1990
- Case
Mazda: Corporate Public Relations in the United States
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Mazda: Corporate Public Relations in the United States." Harvard Business School Case 590-102, April 1990.
- April 1990 (Revised December 1992)
- Case
Cut Flower Industry in Colombia (Abridged)
By: James E. Austin
The Colombian Cut Flower Exporting Association faces several problems concerning local government regulations and import restrictions from the U.S. government. The Colombian Export Promotion Agency also faces decisions as to its policy stance toward the industry.
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Keywords:
Trade;
Governing Rules, Regulations, and Reforms;
Policy;
Business or Company Management;
Agriculture and Agribusiness Industry;
Colombia
Austin, James E. "Cut Flower Industry in Colombia (Abridged)." Harvard Business School Case 390-109, April 1990. (Revised December 1992.)
- November 1989 (Revised April 2018)
- Case
Automation Consulting Services
By: Robert Simons and Hilary Weston
Illustrates the management control challenges that are associated with rapid growth and geographic expansion. Situated at an offsite Executive Committee Retreat. The three founding partners of a specialized consulting firm are grappling with several difficult questions...
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Keywords:
Geographic Location;
Governance Controls;
Policy;
Growth and Development Strategy;
Management Teams;
Expansion;
Consulting Industry
Simons, Robert, and Hilary Weston. "Automation Consulting Services." Harvard Business School Case 190-053, November 1989. (Revised April 2018.)
- November 1989
- Teaching Note
H.J. Heinz Co.: The Administration of Policy (A), (B), (C), and (D), Teaching Note
By: Kenneth E. Goodpaster and Thomas R. Piper
Teaching Note for (9-382-034, 035, 036, and 037).
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- 1989
- Book
Keeping the Corporate Image: Public Relations and Business, 1900-1950
By: R. S. Tedlow
Tedlow, R. S. Keeping the Corporate Image: Public Relations and Business, 1900-1950. Japan: Yushodo Press, 1989, Japanese ed. (Translated into Japanese.)
- October 1989 (Revised October 1992)
- Case
Smoke Wars: The Case for and Against the Cigarette Industry
Describes the arguments for and against the tobacco industry. With the per capita demand for cigarettes steadily declining by 2% to 3% every year, the tobacco companies have been using various approaches to stem the tide. Many such moves, however, have come under...
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Keywords:
Debates;
Marketing Strategy;
Demand and Consumers;
Performance;
Social Issues;
Consumer Products Industry
Rangan, V. Kasturi. "Smoke Wars: The Case for and Against the Cigarette Industry." Harvard Business School Case 590-040, October 1989. (Revised October 1992.)
- September 1989 (Revised January 1991)
- Case
Massachusetts Lottery
By: John A. Quelch
Describes the role of state lotteries, lottery marketing, and the operation of the Massachusetts State Lottery, including reference to Massachusetts lottery advertising. Highlights the success of state lotteries while also noting growing criticism, particularly of...
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Keywords:
Ethics;
Marketing;
Advertising;
Government and Politics;
Public Administration Industry;
Massachusetts
Quelch, John A. "Massachusetts Lottery." Harvard Business School Case 590-009, September 1989. (Revised January 1991.)
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports...
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Keywords:
Advertising Campaigns;
Crime and Corruption;
Crisis Management;
Management Teams;
Time Management;
Marketing Strategy;
Perception;
Value Creation;
Travel Industry;
United Kingdom;
United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- January 1989 (Revised March 1995)
- Case
Du Pont Freon Products Division (A)
In 1988, the Du Pont Co. is abruptly confronted with solid scientific evidence that chlorofluorocarbons are destroying the earth's ozone shield. Du Pont, with its Freon brand product line serving markets for foam insulation, electronics solvents, and especially...
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Keywords:
Business Divisions;
Policy;
Management;
Brands and Branding;
Production;
Service Operations;
Natural Environment;
Competition;
Corporate Strategy;
Environmental Sustainability
Vietor, Richard H.K., and Forest L. Reinhardt. "Du Pont Freon Products Division (A)." Harvard Business School Case 389-111, January 1989. (Revised March 1995.)
- January 1989 (Revised June 1993)
- Case
General Electric: Compliance Systems
By: Robert L. Simons
After General Electric (GE) is indicted in 1985 for defrauding the Department of Defense, Chairman John F. Welch takes dramatic steps to prevent a recurrence. This case documents the new systems and procedures that are put in place to ensure that all GE employees are...
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Keywords:
Policy;
Contracts;
Business or Company Management;
Communication;
Business History;
Behavior;
Boundaries;
Management Style;
Cost Management;
Electronics Industry
Simons, Robert L. "General Electric: Compliance Systems." Harvard Business School Case 189-081, January 1989. (Revised June 1993.)
- January 1989 (Revised April 1991)
- Case
General Electric: Valley Forge (A)
By: Robert L. Simons
A series of eight vignette cases designed to be taught in one classroom session. This case describes a potential problem in the way that General Electric has billed the government under a large defense contract. Designed to allow students to discuss what actions top...
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Keywords:
Government Administration;
Contracts;
Policy;
Accounting;
Management Teams;
Business and Government Relations;
Industrial Products Industry
Simons, Robert L. "General Electric: Valley Forge (A)." Harvard Business School Case 189-009, January 1989. (Revised April 1991.)
- September 1988 (Revised November 1988)
- Case
American Rice: A Farmers Cooperative Goes Public
By: Ray A. Goldberg
Keywords:
Cooperative Ownership;
Restructuring;
Competitive Strategy;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry
Goldberg, Ray A. "American Rice: A Farmers Cooperative Goes Public." Harvard Business School Case 589-044, September 1988. (Revised November 1988.)
- October 1987 (Revised July 1991)
- Case
Tiffany & Co.
This premier retail jewelry company was bought from its parent, Avon, by a group of investors led by its own management in 1984. The company was highly leveraged, financially, and had to scramble to meet the cash flow and earnings requirements laid down by its lenders....
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Keywords:
Acquisition;
Borrowing and Debt;
Cash Flow;
Price;
Going Public;
Apparel and Accessories Industry
Hayes, Samuel L., III. "Tiffany & Co." Harvard Business School Case 288-022, October 1987. (Revised July 1991.)
- September 1987 (Revised October 1987)
- Background Note
The Job of the General Manager
By: James L. Heskett
Describes elements of the job of the general manager that are addressed in the Management Policy and Practice course at the Harvard Business School. These include: 1) establishing strategic direction, 2) setting goals and managing standards of performance, 3)...
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Keywords:
Experience and Expertise;
Policy;
Recruitment;
Working Conditions;
Managerial Roles;
Resource Allocation;
Mission and Purpose;
Performance Evaluation;
Strategy;
Value
Heskett, James L. "The Job of the General Manager." Harvard Business School Background Note 388-035, September 1987. (Revised October 1987.)