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Show Results For
-
All HBS Web
(6,186)
- People (8)
- News (1,559)
- Research (3,354)
- Events (52)
- Multimedia (56)
- Faculty Publications (1,985)
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- Web
Business Economics - Doctoral
Business Economics From corporate finance, industrial organization, and international business, to markets, competition, and government regulation, HBS doctoral students in View Details
- April 2014 (Revised June 2015)
- Case
Making stickK Stick: The Business of Behavioral Economics
By: Leslie John, Michael Norton and Michael Norris
Email mking@hbs.edu for a courtesy copy.
stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details
stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details
Keywords:
Behavioral Economics;
Behavior Change;
B2B Vs. B2C;
Human Resource Management;
Marketing Of Innovations;
Health & Wellness;
Weight Loss;
Charitable Giving;
Marketing;
Consumer Behavior;
Entrepreneurship;
Internet and the Web;
Health;
Business Model;
Sales;
Human Resources;
Health Industry;
United States
John, Leslie, Michael Norton, and Michael Norris. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Case 514-019, April 2014. (Revised June 2015.) (request a courtesy copy.)
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight. What's wrong with you? According to standard economic theory, which...
View Details
- February 2015 (Revised September 2016)
- Teaching Note
Making stickK Stick: The Business of Behavioral Economics
By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords:
Behavioral Economics;
Behavior Change;
B2B Vs. B2C;
Human Resource Management;
Marketing Of Innovations;
Health & Wellness;
Weight Loss;
Charitable Giving;
Marketing;
Consumer Behavior;
Entrepreneurship;
Internet and the Web;
Health;
Business Model;
Sales;
Human Resources;
Health Industry;
United States
John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
- 2014
- Book
Business History
By: Walter A. Friedman and Geoffrey Jones
This volume contains a selection of 42 foundational articles on the discipline of business history written between 1934 and the present day by scholars based in the United States, Europe, Asia, and Latin America. A wide-ranging editorial introduction describes the...
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Friedman, Walter A. and Geoffrey Jones, eds. Business History. Northampton, MA: Edward Elgar Publishing, 2014.
- 03 Nov 2008
- HBS Case
Economics of the Ethanol Business
Reinhardt, with Senior Researcher James Weber and Agribusiness Program Director Mary Shelman (HBS MBA '87), examines the complex political and economic underpinnings of the ethanol industry and the dilemma facing the farmers of...
View Details
Reimaging Capitalism in a World on Fire, Public Affairs, April 2020
It’s the most successful economic system to have ever existed, but capitalism is in danger of destroying itself—and our world. Reimagining Capitalism gets to the heart of what’s wrong with modern capitalism and lays out a pragmatic roadmap...
View Details
- 1991
- Book
Economic Environment of International Business
By: R. Vernon and L. T. Wells Jr.
Vernon, R., and L. T. Wells Jr. Economic Environment of International Business. 5th ed. Englewood Cliffs, NJ: Prentice Hall, 1991. (Wells was a co-author of the first through fourth editions, as well. One edition was published in Chinese by the editorial staff of the Shanghai San-Lian Bookstore, 1990.)
- Oct 2017
- Panel Discussion
Business History and Economic Geography
By: Valeria Giacomin
Giacomin, Valeria. "Business History and Economic Geography." Seminar Multiple Futures for Business History, Wharton School, Philadelphia, PA, October 2017.
- Web
Business Economics Online Course | HBS Online
This course is part of the Strategy track. Introduction to Economics for Managers Economics for Managers $1,750 Next 8-week session starts May 1st Apply See the world through the lens of View Details
- 2024
- Book
Deals: The Economic Structure of Business Transactions
By: Guhan Subramanian and Michael Klausner
Drawing on real-life cases from a wide range of industries, two acclaimed experts offer a sophisticated but accessible guide to business deals, designed to maximize value for your side.
Business transactions take widely varying forms—from multibillion-dollar... View Details
Business transactions take widely varying forms—from multibillion-dollar... View Details
Subramanian, Guhan, and Michael Klausner. Deals: The Economic Structure of Business Transactions. Harvard University Press, 2024.
- September 2012 (Revised September 2015)
- Case
Doing Business in China
By: Felix Oberholzer-Gee, Michael Shih-ta Chen, Nancy Dai and G.A. Donovan
This case examines the challenges and opportunities of doing business in China. It highlights China's remarkable economic transformation in the decades leading up to 2012 in the context of its history, culture, and politics. The case summarizes the main obstacles faced...
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- Fast Answer
Open access business & economic journals
Where can I find a list of open access journals in business and economics? Directory of Open Access Journals, is a community-curated online directory that indexes and provides access to high quality, open access, peer-reviewed...
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- September 2012 (Revised September 2014)
- Case
Doing Business in Brazil
By: Aldo Musacchio, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott and Jill Avery
This case examines the challenges and opportunities of doing business in Brazil. It highlights Brazil's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of...
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- September 2022
- Background Note
On CUE: The Quest for Optimal Customer Unit Economics
By: Elie Ofek, Barak Libai and Eitan Muller
Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there...
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Keywords:
Unit Economics;
Business Startups;
Performance Evaluation;
Customer Value and Value Chain;
Customer Relationship Management;
Analysis
Ofek, Elie, Barak Libai, and Eitan Muller. "On CUE: The Quest for Optimal Customer Unit Economics." Harvard Business School Background Note 523-050, September 2022.
- 16 Sep 2014
- News
Harvard Study Warns Business Community Of Economic Inequality Risks
- 10 Feb 2010
- News
Harvard Business School Faculty on the World Economic Forum
- 2021
- Article
Cluster Presence and Economic Performance: A New Look Based on European Data
By: Christian H.M. Ketels and Sergiy Protsiv
This paper takes a fresh empirical look at how cluster presence matters for economic performance. It analyses a new data set developed for the European Cluster Observatory to assess the impact of clusters on industry-level wages and regional prosperity. It is found...
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Ketels, Christian H.M., and Sergiy Protsiv. "Cluster Presence and Economic Performance: A New Look Based on European Data." Regional Studies 55, no. 2 (2021): 208–220.