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All HBS Web
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- Faculty Publications (160)
- August 2019 (Revised March 2023)
- Case
Rand Fishkin at Moz (A)
In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had...
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Keywords:
Startups;
Scaling;
Entrepreneurship;
Failure;
Business Startups;
Diversification;
Growth Management;
Technology Industry
Eisenmann, Thomas R. "Rand Fishkin at Moz (A)." Harvard Business School Case 820-002, August 2019. (Revised March 2023.)
- July 2019 (Revised November 2022)
- Case
Momofuku Ando and the Globalization of Noodles
By: Geoffrey Jones and Megumi Takada
This case examines the entrepreneurial career of Momofuku Ando, the Taiwanese-born Japanese entrepreneur who pioneered instant boodles with his Chicken Ramen (1958) and Cup Noodle (1971) products. It begins by reviewing his many previous unsuccessful ventures,...
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Keywords:
Entrepreneurship;
Personal Development and Career;
Failure;
Success;
Globalization;
Corporate Social Responsibility and Impact;
Food and Beverage Industry;
Japan
Jones, Geoffrey, and Megumi Takada. "Momofuku Ando and the Globalization of Noodles." Harvard Business School Case 320-006, July 2019. (Revised November 2022.)
- June 2019
- Technical Note
Valuing Employee Equity at Early Stage Ventures
By: Shikhar Ghosh, Christopher Stanton and Sanchali Pal
The note introduces a framework to consider factors that influence the value of employee equity at early stage ventures. Valuing equity is complex, and it important to account for expected dilution, assess exit potential, and acknowledge the high rate of failure in...
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Ghosh, Shikhar, Christopher Stanton, and Sanchali Pal. "Valuing Employee Equity at Early Stage Ventures." Harvard Business School Technical Note 819-167, June 2019.
- 2019
- Book
The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have...
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Keywords:
Strategy;
Technology;
Platform;
Internet and the Web;
Management;
Competitive Strategy;
Digital Platforms
Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. Harper Business, 2019.
- February 2019 (Revised October 2022)
- Case
Scandal at Steinhoff
By: Kristin Mugford and Phil Caruso
Keywords:
Volatility;
Borrowing and Debt;
Insolvency and Bankruptcy;
Financial Liquidity;
Bonds;
Corporate Accountability;
Failure;
International Finance;
Restructuring;
Business Conglomerates;
Crime and Corruption;
Retail Industry;
South Africa;
Austria;
Netherlands
Mugford, Kristin, and Phil Caruso. "Scandal at Steinhoff." Harvard Business School Case 219-098, February 2019. (Revised October 2022.)
- November 2018
- Case
Swissgrid: Enterprise Risk Management in a Digital Age
By: Robert S. Kaplan and Anette Mikes
Kurt Meyer, chief risk officer of Swissgrid, the Swiss national electricity transmission system operator, reflects on the risk management system he installed after the deregulation and liberalization of the European energy market. With 41 connections to other European...
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Keywords:
Enterprise Risk Management;
Energy Transmission;
Risk and Uncertainty;
Risk Management;
Energy;
Energy Industry;
Utilities Industry;
Switzerland
Kaplan, Robert S., and Anette Mikes. "Swissgrid: Enterprise Risk Management in a Digital Age." Harvard Business School Case 119-045, November 2018.
- May 2018
- Case
Harvest City: The Intelligent Procurement System Project
By: Lynda M. Applegate and Ramiro Montealegre
The Harvest City case describes the implementation of a cloud- and IoT-based intelligent procurement system at a new convention complex in the U.S. Midwest. The decision to build a convention complex is a strategic initiative for this city and involves extensive use of...
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Keywords:
Information Technology;
Projects;
Management;
Decision Making;
Business and Government Relations;
Information Technology Industry
Applegate, Lynda M., and Ramiro Montealegre. "Harvest City: The Intelligent Procurement System Project." Harvard Business School Brief Case 918-507, May 2018.
- February 2018
- Case
Robert K. Steel at Wachovia (A)
By: Gautam Mukunda, Nien-hê Hsieh and David Lane
In September 2008, Robert Steel presided over the sale of Wachovia, a top U.S. bank, less than three months after becoming its CEO. Wachovia’s exposure to risky home loans led depositors and creditors to flee the bank on Friday, September 26, after the FDIC seized and...
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Keywords:
Leadership;
Financial Crisis;
Robert Steel;
Wachovia;
Sheila Bair;
Richard Kovacevich;
Wells Fargo;
Vikram Pandit;
Citigroup;
FDIC;
Tim Geithner;
Mortgage Lending;
Contagion;
Mergers And Acquisitions;
Financial Services;
Banking;
Decision Making;
Ethics;
Fairness;
Finance;
Leadership Style;
Crisis Management;
Management Style;
Risk Management;
Negotiation;
Business and Stakeholder Relations;
Banking Industry;
United States
Mukunda, Gautam, Nien-hê Hsieh, and David Lane. "Robert K. Steel at Wachovia (A)." Harvard Business School Case 418-055, February 2018.
- February 2018
- Supplement
Robert K. Steel at Wachovia (B)
By: Gautam Mukunda, Nien-hê Hsieh and David Lane
In September 2008, Robert Steel presided over the sale of Wachovia, a top U.S. bank, less than three months after becoming its CEO. Wachovia’s exposure to risky home loans led depositors and creditors to flee the bank on Friday, September 26, after the FDIC seized and...
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Keywords:
Leadership;
Financial Crisis;
Robert Steel;
Wachovia;
Sheila Bair;
Richard Kovacevich;
Wells Fargo;
Vikram Pandit;
Citigroup;
FDIC;
Tim Geithner;
Mortgage Lending;
Contagion;
Mergers And Acquisitions;
Financial Services;
Banking;
Decision Making;
Ethics;
Fairness;
Finance;
Leadership Style;
Crisis Management;
Management Style;
Risk Management;
Negotiation;
Business and Stakeholder Relations;
Banking Industry;
United States
Mukunda, Gautam, Nien-hê Hsieh, and David Lane. "Robert K. Steel at Wachovia (B)." Harvard Business School Supplement 418-056, February 2018.
- January 2018 (Revised March 2019)
- Teaching Note
Jumia Nigeria: from Retail to Marketplace (A) and (B)
By: Ramon Casadesus-Masanell and Karen Elterman
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...
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- January 2018
- Supplement
Jumia Nigeria PowerPoint Supplement
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...
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- October 2017 (Revised October 2022)
- Case
Jumia Nigeria: from Retail to Marketplace (A)
By: Ramon Casadesus-Masanell and Namrata Arora
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By...
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Keywords:
Retail;
Marketplace;
Inventory;
Ecommerce;
Funding;
Business Ecosystem;
Business Ecosystems;
Competition;
Business Model;
Globalization;
Emerging Markets;
Expansion;
Logistics;
Competitive Strategy;
E-commerce;
Retail Industry;
India;
Nigeria;
Africa
Casadesus-Masanell, Ramon, and Namrata Arora. "Jumia Nigeria: from Retail to Marketplace (A)." Harvard Business School Case 718-401, October 2017. (Revised October 2022.)
- October 2017 (Revised September 2018)
- Supplement
Jumia Nigeria: from Retail to Marketplace (B)
By: Ramon Casadesus-Masanell and Namrata Arora
This follow up case study explores the ramifications of Jumia's decision to move from a retail-led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. ...
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Keywords:
Retail;
Marketplace;
Inventory;
Funding;
Business Ecosystems;
Business Ecosystem;
Competition;
Business Model;
Globalization;
Emerging Markets;
Expansion;
Logistics;
Retail Industry;
India;
Nigeria;
Africa
Casadesus-Masanell, Ramon, and Namrata Arora. "Jumia Nigeria: from Retail to Marketplace (B)." Harvard Business School Supplement 718-432, October 2017. (Revised September 2018.)
- August 2017 (Revised November 2021)
- Case
Ryan Greene at Rainier Wearables
By: Shikhar Ghosh, Thomas R. Eisenmann and Christopher Payton
This case provides a platform for discussing mental health and depression in entrepreneurship. Why do entrepreneurs have more mental health issues than other professions? What can an entrepreneur do if they face a situation where their mental well-being is being...
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Ghosh, Shikhar, Thomas R. Eisenmann, and Christopher Payton. "Ryan Greene at Rainier Wearables." Harvard Business School Case 818-047, August 2017. (Revised November 2021.)
- June 2017 (Revised September 2021)
- Case
Sales Misconduct at Wells Fargo Community Bank
Set in early 2017, this case examines widespread sales misconduct at Wells Fargo Community Bank. Wells Fargo's governance and controls are described in the lead up to the September 2016 announcement that Wells Fargo had settled with regulators for $185 million in...
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Keywords:
Corporate Governance;
Governance Controls;
Governing Rules, Regulations, and Reforms;
Governing and Advisory Boards;
Executive Compensation;
Lawsuits and Litigation;
Crisis Management;
Mission and Purpose;
Organizational Design;
Business and Community Relations;
Business and Government Relations;
Crime and Corruption;
Business Organization;
Business Model;
Ethics;
Corporate Accountability;
Governance Compliance;
Policy;
Compensation and Benefits;
Resignation and Termination;
Laws and Statutes;
Legal Liability;
Business or Company Management;
Risk Management;
Business Processes;
Organizational Culture;
Organizational Structure;
Failure;
Agency Theory;
Business and Shareholder Relations;
Business and Stakeholder Relations;
Risk and Uncertainty;
Salesforce Management;
Public Opinion;
Banking Industry;
North and Central America
Srinivasan, Suraj, Dennis W. Campbell, Susanna Gallani, and Amram Migdal. "Sales Misconduct at Wells Fargo Community Bank." Harvard Business School Case 118-009, June 2017. (Revised September 2021.)
- 2017
- Chapter
Entrepreneurship, Policy, and the Geography of Wind Energy
By: Geoffrey Jones
This study examines the geography of the global wind energy industry before 2000. Between 1980 and 2000, the global generating capacity of wind power grew from 13 megawatts to 17,400 megawatts, but two-thirds of that capacity was in Denmark, Germany, Spain, and the...
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Keywords:
Wind Power;
Business And Government;
Renewable Energy;
Entrepreneurship;
Geography;
Business and Government Relations;
Policy;
Business History;
Energy Industry;
Green Technology Industry;
Asia;
Europe;
United States
Jones, Geoffrey. "Entrepreneurship, Policy, and the Geography of Wind Energy." Chap. 12 in Green Capitalism? Business and the Environment in the Twentieth Century, edited by Hartmut Berghoff and Adam Rome, 206–231. Hagley Perspectives on Business and Culture. Philadelphia, PA: University of Pennsylvania Press, 2017.
- January 2017 (Revised January 2019)
- Case
The Rise and Fall of Lehman Brothers
By: Stuart C. Gilson, Kristin Mugford and Sarah L. Abbott
With nearly $700 billion in assets, Lehman was the largest U.S. bankruptcy in history. In 2007, Lehman achieved record earnings of over $4 billion on revenues of $60 billion. By September 2008 the fourth largest investment bank in the world was bankrupt. How had a...
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Keywords:
Bankruptcy;
Financial Distress;
Accounting Policies;
Business Ethics;
Financial Reporting;
Volatility;
Judgments;
Financial Crisis;
Insolvency and Bankruptcy;
Financial Liquidity;
Investment Banking;
Financial Management;
Financial Strategy;
Corporate Accountability;
Corporate Disclosure;
Corporate Governance;
Crisis Management;
Risk Management;
Failure;
Business and Government Relations;
Ethics;
Banking Industry;
New York (city, NY)
Gilson, Stuart C., Kristin Mugford, and Sarah L. Abbott. "The Rise and Fall of Lehman Brothers." Harvard Business School Case 217-041, January 2017. (Revised January 2019.)
- January 2017 (Revised October 2023)
- Case
Classtivity: Payal's Pirouette
By: Jeffrey J. Bussgang and Olivia Hull
A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among...
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Keywords:
Product Pivot;
Boutique Fitness;
Fitness Industry;
Market Sizing;
Consumer Technology;
Bundling;
Subscription Model;
Two-sided Marketplace;
ClassPass;
Entrepreneurship;
Venture Capital;
Business Startups;
Transition;
Customer Focus and Relationships;
Technological Innovation;
Organizational Change and Adaptation;
Customer Value and Value Chain;
Marketing Strategy;
Failure;
Business Strategy;
Technology Industry;
Health Industry;
New York (city, NY)
Bussgang, Jeffrey J., and Olivia Hull. "Classtivity: Payal's Pirouette." Harvard Business School Case 817-002, January 2017. (Revised October 2023.)
- October 2016
- Case
Triangulate: Stay, Pivot or Exit?
By: Thomas Eisenmann, Shikhar Ghosh and Christopher Payton
Sunil Nagaraj, Triangulate's founder had spent a few years trying to launch a dating application that matched users based on their behavior on social media. Based on input from advisors, the company changed its focus from a B2B site to a B2C dating site with a unique...
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Keywords:
Early Stage;
Pivot;
Two Sided Markets;
Business Model;
Business Exit or Shutdown;
Product Launch;
Venture Capital;
Failure;
Internet and the Web;
Entrepreneurship;
Information Technology;
Social and Collaborative Networks;
United States;
North America
Eisenmann, Thomas, Shikhar Ghosh, and Christopher Payton. "Triangulate: Stay, Pivot or Exit?" Harvard Business School Case 817-059, October 2016.
- September 2016 (Revised February 2017)
- Case
Angie's List: Ratings Pioneer Turns 20
By: Robert J. Dolan and Ayelet Israeli
In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,...
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Keywords:
Pricing;
Pricing Strategy;
Services;
Product Line Management;
Growth;
Conjoint Analysis;
Market Research;
Freemium;
Growth Strategy;
Two Sided Markets;
Ecommerce;
Platform;
Platform Business;
Platform Businesses;
Platform Strategy;
Platforms;
Platforms And Ecosystems;
Business Model;
Internet and the Web;
Business Growth and Maturation;
Growth and Development Strategy;
Price;
Strategy;
Digital Platforms;
E-commerce;
Service Industry;
United States
Dolan, Robert J., and Ayelet Israeli. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Case 517-016, September 2016. (Revised February 2017.)