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All HBS Web
(17,695)
- Faculty Publications (5,936)
- 1990
- Book
New and Improved: The Story of Mass Marketing in America
By: R. S. Tedlow
Tedlow, R. S. New and Improved: The Story of Mass Marketing in America. U.K.: Heinemann, 1990. (United Kingdom edition.)
- June 1990 (Revised July 1990)
- Case
Minneapolis Plastic Packaging Ban (A)
By: George C. Lodge and Jeffrey F. Rayport
Lodge, George C., and Jeffrey F. Rayport. "Minneapolis Plastic Packaging Ban (A)." Harvard Business School Case 390-221, June 1990. (Revised July 1990.)
- June 1990 (Revised August 1994)
- Case
Sorrell Ridge: Slotting Allowances
By: John A. Quelch
Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond.
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Keywords:
Food;
Distribution;
Marketing Strategy;
Market Entry and Exit;
Retail Industry;
Food and Beverage Industry;
California
Quelch, John A. "Sorrell Ridge: Slotting Allowances." Harvard Business School Case 591-011, June 1990. (Revised August 1994.)
- 1990
- Book
Perestroika for America: Restructuring U.S. Business-Government Relations for Competitiveness in the World Economy
By: George C. Lodge
Keywords:
Government and Politics;
Restructuring;
Relationships;
Competition;
Economy;
Russia;
United States
Lodge, George C. Perestroika for America: Restructuring U.S. Business-Government Relations for Competitiveness in the World Economy. Boston: Harvard Business School Press, 1990.
- May 1990 (Revised August 1990)
- Case
Campbell Soup Co.
Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting...
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Keywords:
Product Development;
Production;
Engineering;
Strategy;
Business Processes;
Innovation and Management;
Planning;
Competitive Advantage;
Food and Beverage Industry;
Retail Industry
Wheelwright, Steven C. "Campbell Soup Co." Harvard Business School Case 690-051, May 1990. (Revised August 1990.)
- May 1990 (Revised July 1996)
- Case
Ingvar Kamprad and IKEA
By: Christopher A. Bartlett and Ashish Nanda
Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest...
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Keywords:
Restructuring;
Corporate Entrepreneurship;
Growth and Development;
Innovation Strategy;
Leadership;
Management Succession;
Distribution;
Organizational Change and Adaptation;
Expansion;
Value;
Retail Industry
Bartlett, Christopher A., and Ashish Nanda. "Ingvar Kamprad and IKEA." Harvard Business School Case 390-132, May 1990. (Revised July 1996.)
- April 1990
- Case
Mazda: Corporate Public Relations in the United States
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Mazda: Corporate Public Relations in the United States." Harvard Business School Case 590-102, April 1990.
- April 1990 (Revised November 1992)
- Case
Population Services International: The Social Marketing Project in Bangladesh (Abridged)
By: James E. Austin
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an...
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Keywords:
Conferences;
Developing Countries and Economies;
Information Publishing;
Growth and Development Strategy;
Marketing Strategy;
Social Marketing;
Agreements and Arrangements;
Product;
Nonprofit Organizations;
Pharmaceutical Industry;
Bangladesh;
Washington (state, US)
Austin, James E. "Population Services International: The Social Marketing Project in Bangladesh (Abridged)." Harvard Business School Case 590-061, April 1990. (Revised November 1992.)
- April 1990 (Revised August 1993)
- Case
NIKE in China (Abridged)
By: James E. Austin
Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries.
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Keywords:
Strategy;
Production;
Manufacturing Industry;
Consumer Products Industry;
China;
United States
Austin, James E. "NIKE in China (Abridged)." Harvard Business School Case 390-092, April 1990. (Revised August 1993.)
- April 1990 (Revised March 1992)
- Case
Oakland A's: Baseball's Great Transformation
The Oakland A's baseball team underwent a major turnaround during the 1980s, both on the field and in the business office. One of the most significant improvements came in the area of customer service. The A's management believed that if they took care of their fans,...
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Schlesinger, Leonard A. "Oakland A's: Baseball's Great Transformation." Harvard Business School Case 690-088, April 1990. (Revised March 1992.)
- April 1990
- Case
Nestle Alimentana S.A. -- Infant Formula (Abridged)
By: James E. Austin
The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because...
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Keywords:
Product Marketing;
Emerging Markets;
Developing Countries and Economies;
Distribution Channels;
Marketing Strategy;
Cross-Cultural and Cross-Border Issues;
Food;
Business Subsidiaries;
Food and Beverage Industry;
United States;
Switzerland
Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
- spring 1990
- Article
Contrived Competition: Airline Regulation and Deregulation, 1925-88
By: R. H.K. Vietor
Keywords:
Competition;
Governing Rules, Regulations, and Reforms;
Business History;
Air Transportation Industry
Vietor, R. H.K. "Contrived Competition: Airline Regulation and Deregulation, 1925-88." Business History Review 64, no. 1 (spring 1990): 61–108.
- 1990
- Chapter
Measurement, Coordination and Learning in a Multi-plant Network
By: W. B. Chew, K. B. Clark and T. Bresnahan
Keywords:
Factories, Labs, and Plants;
Organizational Structure;
Networks;
Business Model;
Measurement and Metrics;
Cooperation
Chew, W. B., K. B. Clark, and T. Bresnahan. "Measurement, Coordination and Learning in a Multi-plant Network." In Measures for Manufacturing Excellence, edited by Robert S. Kaplan. Boston: Harvard Business School Press, 1990.
- March 1990 (Revised June 1991)
- Case
IBM Corp.: ""Make It Your Business"" (A)
By: Robert L. Simons
In 1987, IBM changed its strategy in an attempt to become a market-driven company rather than a product-driven company. The case begins with a description of the new strategy and the reasons for the change and then describes the top-down sales planning and quota system...
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Keywords:
Commercialization;
Competitive Advantage;
Business Strategy;
Goals and Objectives;
Strategic Planning;
Motivation and Incentives;
Sales;
Volatility;
System;
Information Technology Industry
Simons, Robert L. IBM Corp.: ""Make It Your Business"" (A). Harvard Business School Case 190-137, March 1990. (Revised June 1991.)
- March 1990 (Revised August 1991)
- Case
Tambrands, Inc.: The Femtech Soviet Joint Venture (A)
Emmons, Willis M., III. "Tambrands, Inc.: The Femtech Soviet Joint Venture (A)." Harvard Business School Case 390-159, March 1990. (Revised August 1991.)
- March 1990 (Revised May 1993)
- Case
USSR--1990
Describes the political, economic, and social development of the USSR from 1921-90. Particular emphasis is placed on 1) institutional change, 2) the costs and benefits of central economic planning, and 3) the political economy of perestroika under Mikhail Gorbachev....
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Emmons, Willis M., III. "USSR--1990." Harvard Business School Case 390-155, March 1990. (Revised May 1993.)
- March 1990 (Revised November 1999)
- Case
MCI Communications: Planning for the 1990s
By: Robert L. Simons and Hilary Weston
Concentrates on the evolution of MCI's strategy-setting process following a period of dramatic growth. Opportunistic strategies during MCI's early years have given top managers a dislike of formal strategic planning and a strongly-held belief in top down strategy...
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Keywords:
Globalization;
Growth and Development;
Planning;
Strategic Planning;
Growth Management;
Business or Company Management;
Competition;
Alignment;
Communications Industry
Simons, Robert L., and Hilary Weston. "MCI Communications: Planning for the 1990s." Harvard Business School Case 190-136, March 1990. (Revised November 1999.)
- March 1990
- Article
Automobile Marketing in the Context of American Business History
By: R. S. Tedlow
Tedlow, R. S. "Automobile Marketing in the Context of American Business History." Gérer et comprendre 18 (March 1990): 68–89.
- February 1990 (Revised April 1991)
- Background Note
Quick Response in the Apparel Industry
It has been estimated that the U.S. apparel industry wastes over $25 billion annually due to inefficient practices, long lead times, and insufficient coordination between channel partners. In response to intense competition from off-shore producers, the industry has...
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Keywords:
Information;
Distribution Channels;
Performance Efficiency;
Partners and Partnerships;
Adaptation;
Business Strategy;
System;
Technology;
Apparel and Accessories Industry;
United States
Hammond, Janice H. "Quick Response in the Apparel Industry." Harvard Business School Background Note 690-038, February 1990. (Revised April 1991.)
- February 1990
- Supplement
James Burke: A Career in American Business, Video
Tedlow, Richard S. "James Burke: A Career in American Business, Video." Harvard Business School Video Supplement 890-513, February 1990.