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All HBS Web
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- Faculty Publications (5,948)
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports...
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Keywords:
Advertising Campaigns;
Crime and Corruption;
Crisis Management;
Management Teams;
Time Management;
Marketing Strategy;
Perception;
Value Creation;
Travel Industry;
United Kingdom;
United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- January 1989 (Revised March 1995)
- Case
Du Pont Freon Products Division (A)
In 1988, the Du Pont Co. is abruptly confronted with solid scientific evidence that chlorofluorocarbons are destroying the earth's ozone shield. Du Pont, with its Freon brand product line serving markets for foam insulation, electronics solvents, and especially...
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Keywords:
Business Divisions;
Policy;
Management;
Brands and Branding;
Production;
Service Operations;
Natural Environment;
Competition;
Corporate Strategy;
Environmental Sustainability
Vietor, Richard H.K., and Forest L. Reinhardt. "Du Pont Freon Products Division (A)." Harvard Business School Case 389-111, January 1989. (Revised March 1995.)
- January 1989
- Case
Benetton S.p.A.
Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge...
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Keywords:
Marketing Strategy;
Organizational Structure;
Growth and Development;
Business Strategy;
Performance Effectiveness;
Fashion Industry;
Apparel and Accessories Industry
Stevenson, Howard H. "Benetton S.p.A." Harvard Business School Case 389-074, January 1989.
- January 1989 (Revised March 2009)
- Supplement
General Electric: Valley Forge (C)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A).
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Simons, Robert L. "General Electric: Valley Forge (C)." Harvard Business School Supplement 189-011, January 1989. (Revised March 2009.)
- January 1989 (Revised March 2009)
- Supplement
General Electric: Valley Forge (F)
By: Robert L. Simons
Simons, Robert L. "General Electric: Valley Forge (F)." Harvard Business School Supplement 189-014, January 1989. (Revised March 2009.)
- 1989
- Other Presentation
Competitive Strategy and Real Estate Development
Remarks to the 1989 Harvard Business School Real Estate Symposium
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Porter, Michael E. "Competitive Strategy and Real Estate Development." Harvard Business School Real Estate Symposium, Boston, MA, 1989.
- December 1988
- Case
Great Lakes Diversified Corp.: The Detroit Plant--1980
By: Roy D. Shapiro
Shapiro, Roy D. "Great Lakes Diversified Corp.: The Detroit Plant--1980." Harvard Business School Case 689-050, December 1988.
- November 1988 (Revised September 1991)
- Case
Simmons Japan Ltd.
By: W. Carl Kester and Richard P. Melnick
Concerns the first leveraged buyout to occur in Japan. Analytic tasks include a valuation of the company and an assessment of its debt capacity. Also provides opportunities to discuss agency costs associated with alternative capital and equity ownership structures,...
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Keywords:
Leveraged Buyouts;
Restructuring;
Borrowing and Debt;
Capital Structure;
Cost;
Equity;
Production;
Valuation;
Japan;
United States
Kester, W. Carl, and Richard P. Melnick. "Simmons Japan Ltd." Harvard Business School Case 289-001, November 1988. (Revised September 1991.)
- October 1988 (Revised May 1989)
- Case
General Electric: Consumer Electronics Group
By: David J. Collis and Nancy Donohue
Highlights the General Electric takeover of RCA and the consolidation of the two companies' consumer electronic groups. Starting first with a history of the television industry in the United States, Europe, and Japan, and then a brief discussion of the main competitors...
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Collis, David J., and Nancy Donohue. "General Electric: Consumer Electronics Group." Harvard Business School Case 389-048, October 1988. (Revised May 1989.)
- October 1988
- Case
Harris Seafoods Leveraged Buyout
Describes set of issues confronting Alison Lassiter, who is trying to help Charlie Harris arrange a leveraged buyout of the shrimp company he runs, a division of a publicly traded company, Katy Industries. Lassiter has prepared a memorandum discussing and analyzing the...
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Keywords:
Leveraged Buyouts;
Venture Capital;
Financing and Loans;
Equity;
Cost vs Benefits;
Negotiation Tactics;
Negotiation Preparation;
Financial Management;
Strategy;
Management Analysis, Tools, and Techniques;
Planning;
Food and Beverage Industry;
Industrial Products Industry
Sahlman, William A. "Harris Seafoods Leveraged Buyout." Harvard Business School Case 289-019, October 1988.
- October 1988 (Revised December 1994)
- Case
Maytag in 1984
By: David J. Collis and Nancy Donohue
Highlights Maytag's unique position in the industry in 1984. Maytag, a much smaller player than its competitors has prior to 1984 been successful in producing high quality merchandise and charging a premium for it. By 1984 Maytag is also attempting expansion....
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Keywords:
Acquisition;
Business or Company Management;
Production;
Quality;
Rank and Position;
Competition;
Expansion;
Electronics Industry
Collis, David J., and Nancy Donohue. "Maytag in 1984." Harvard Business School Case 389-055, October 1988. (Revised December 1994.)
- September 1988
- Case
Frontier Airlines, Inc. (A) (Condensed)
Describes a regional airline that is on the losing end of a strategic application of information technology. Management is focusing on internal data processing issues while its principal, and larger, competitor is using its computerized reservations system to gain...
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Keywords:
Adoption;
Business Strategy;
Competitive Strategy;
Information Technology;
Air Transportation;
Air Transportation Industry
McFarlan, F. Warren. "Frontier Airlines, Inc. (A) (Condensed)." Harvard Business School Case 189-074, September 1988.
- September 1988 (Revised October 1992)
- Case
Suzuki Samurai
By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction.
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Keywords:
Product Positioning;
Marketing Strategy;
Market Entry and Exit;
Advertising Campaigns;
Advertising Industry;
Auto Industry;
Japan;
United States
Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)
- September 1988 (Revised November 1988)
- Case
American Rice: A Farmers Cooperative Goes Public
By: Ray A. Goldberg
Keywords:
Cooperative Ownership;
Restructuring;
Competitive Strategy;
Agriculture and Agribusiness Industry;
Food and Beverage Industry
Goldberg, Ray A. "American Rice: A Farmers Cooperative Goes Public." Harvard Business School Case 589-044, September 1988. (Revised November 1988.)
- September 1988
- Case
Skil Corp.
The portable electric power tool market in the United States was approximately $1.1 billion in 1979. There were about a dozen manufacturers competing in the U.S. market, of which five were U.S. companies. Skil was the third largest U.S. competitor. Skil was acquired by...
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Keywords:
Competition;
Competitive Strategy;
Mergers and Acquisitions;
Business Strategy;
Emerging Markets;
United States
Porter, Michael E. "Skil Corp." Harvard Business School Case 389-005, September 1988.
- September 1988 (Revised January 1990)
- Case
Federal Assistance to the Farm Credit System: The Road to Recovery?
By: Ray A. Goldberg
Keywords:
Agribusiness;
Welfare;
Government and Politics;
Credit;
Business and Government Relations;
Agriculture and Agribusiness Industry;
United States
Goldberg, Ray A. "Federal Assistance to the Farm Credit System: The Road to Recovery?" Harvard Business School Case 589-040, September 1988. (Revised January 1990.)
- August 1988 (Revised September 1995)
- Background Note
Case Teaching at Harvard Business School: Some Advice for New Faculty
Applegate, Lynda M. "Case Teaching at Harvard Business School: Some Advice for New Faculty." Harvard Business School Background Note 189-062, August 1988. (Revised September 1995.)
- August 1988 (Revised February 1992)
- Case
Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)
By: V. Kasturi Rangan and Jon Skofic
Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what...
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Keywords:
Acquisition;
Decision Choices and Conditions;
Corporate Entrepreneurship;
Human Resources;
Crisis Management;
Resource Allocation;
Production;
Competition;
Auto Industry;
Motorcycle Industry;
Japan;
United Kingdom
Rangan, V. Kasturi, and Jon Skofic. "Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)." Harvard Business School Case 589-013, August 1988. (Revised February 1992.)
- August 1988 (Revised January 1990)
- Case
Boston Edison vs. City of Boston
Schleifer, Arthur, Jr. "Boston Edison vs. City of Boston." Harvard Business School Case 189-047, August 1988. (Revised January 1990.)