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- August 2018
- Supplement
Garanti Payment Systems: Digital Transformation Strategy (B)
By: Shelle M. Santana and Esel Çekin
Supplements the (A) case. Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage...
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Keywords:
Loyalty Programs;
Campaign Management;
Campaign Enrollment;
Branding;
Customer Acquisition;
Regulations;
Regulatory Changes;
Bank;
Retail Bank;
Banking;
Payment Systems;
Installment;
Mobile App;
Call Center;
Data Analytics;
Digital;
Technology;
Banks and Banking;
Business Subsidiaries;
Mobile and Wireless Technology;
Credit Cards;
Brands and Branding;
Governing Rules, Regulations, and Reforms;
Decision Choices and Conditions;
Digital Transformation
Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (B)." Harvard Business School Supplement 519-015, August 2018.
- August 2018
- Case
Garanti Payment Systems: Digital Transformation Strategy (A)
By: Shelle M. Santana and Esel Çekin
Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already...
View Details
Keywords:
Loyalty Program;
Campaign Management;
Campaign Enrollment;
Branding;
Customer Acquisition;
Regulations;
Regulatory Changes;
Bank;
Retail Banks;
Banking;
Credit Card;
Payment Systems;
Installment;
Mobile App;
Call Center;
Data Analytics;
Digital Technology;
Banks and Banking;
Business Subsidiaries;
Mobile and Wireless Technology;
Credit Cards;
Brands and Branding;
Governing Rules, Regulations, and Reforms;
Decision Choices and Conditions;
Digital Transformation;
Financial Services Industry
Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (A)." Harvard Business School Case 519-014, August 2018.
- August 2002 (Revised June 2006)
- Case
Great Dakota Bank: Online Banking
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank...
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Keywords:
Banks and Banking;
Internet and the Web;
Customer Relationship Management;
Consumer Behavior;
Demand and Consumers;
Technological Innovation;
Customer Value and Value Chain;
Customer Satisfaction;
Management;
Service Operations;
Banking Industry
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
- Research Summary
Clinical Trials as a setting for Health Policy and Management Research
The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community...
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- 10 May 2016
- First Look
May 10, 2016
subsidy: 100%, 80%, 50%, and a hybrid 50% subsidy that could become a 100% subsidy by attaining attendance targets. Setting and Subjects: 23,023 employees of two U.S. companies. Measures: The primary outcome was the percentage of employees who View Details
Keywords:
Carmen Nobel
Clayton S. Rose
Clayton Rose is Baker Foundation Professor of Management Practice. From 2015 until 2023 he served as president of Bowdoin College. Prior to Bowdoin, beginning in 2007, he was a member of the HBS faculty, teaching and writing on issues of... View Details
Keywords:
financial services
- Web
Frequently Asked Questions | HBS Online
Enrollment Academics Learning Tracks Costs, Scholarships & Financial Aid HBS Online for Organizations Certificates Overview How are HBS Online courses delivered? We offer self-paced programs (with weekly deadlines) on the HBS Online...
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- Web
Careers Opportunities | Harvard Business School Online
team, external advertising agencies, and media vendors. The Associate Director manages the external advertising agency to optimize paid digital marketing efforts and the internal marketing automation team to align full funnel nurturing View Details
- Web
Named Fellowship Funds - Alumni
chain of command. He served with distinction, earning a Bronze Star and a Commendation Medal for Valor as a company commander in Vietnam. In 1970 he resigned from the Army as captain in order to enroll at HBS. He was an officer in his...
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- Web
A Campus Built on Philanthropy | About
first classes in buildings scattered across the Harvard College campus. By the early 1920s, enrollment had grown to nearly 700, and Dean Wallace B. Donham launched a campaign to build a dedicated campus...
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- Web
Baker Library Policies | Baker Library | Bloomberg Center | Harvard Business School
Library Databases Ask Us Special Collections Fast Answers All Services Hours Plan Your Visit Exhibits Hollis Working Knowledge HBS Home About Academic Programs Alumni Faculty & Research Baker Library Campaign Harvard Business Review...
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- Web
Departments - Employment
programs) Close Executive Education HBS Executive Education brings together senior executives from the world’s most influential organizations, resulting in unparalleled diversity. We achieve this mission by working closely with faculty to design and deliver over 130...
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- Web
Global Opportunity Fellowship GO: AFRICA - Alumni
awards: Part-time, term, temporary, contract or volunteer roles. A position with job responsibilities that are determined to be sectarian by the Review Committee. Political campaign work. Given the restrictions under Federal and certain...
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- 01 Oct 1999
- News
Eight Among Many: Alfred A. Checchi
"and I had always intended to go into public service. In fact, I enrolled at HBS to learn leadership skills to that end." Although his gubernatorial campaign was ultimately unsuccessful, Checchi was able to...
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Keywords:
Garry Emmons
- Web
HBS - Financials | Supplemental Financial Information
tuition and fee revenue from the MBA program decreased 17 percent to $113 million from $136 million in fiscal 2020, as a number of students chose to take advantage of the School's deferral and leave policies during the pandemic. To put the data in context, View Details
- Web
Annual Report 2020 - Annual Report 2020
More than 9,000 applicants sought a place in the MBA Program and nearly 750 applicants in the Doctoral Programs; the acceptance rate for both was highly competitive, at 12% and 4.5%, respectively. Enrollment Statistics ART THAT ENGAGES A...
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- Web
Supplemental Financial Information - Annual Report 2019
Esteves Hall, and the Chao Center. Leveraging the additional space in these facilities, HBS continued to expand its Executive Education program portfolio and increase the number of program participants in fiscal 2019, and total enrollment...
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- 24 Apr 2014
- News
A Commitment to Education
involved in education in the 1970s when his two daughters were enrolled in the Charlotte, North Carolina, public schools. As president of UNC, he increased enrollment and the university’s operating budget,...
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- 21 Dec 2022
- News
HBS Community Comes Together in Wake of Ukraine Invasion
going to Ukrainian relief funds. (Poznansky also encourages anyone looking to help launch a Buy Ukrainian campaign or who knows of Ukrainian companies exporting goods or services to the USA to contact him at joelpoz@hotmail.com.) “It does...
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- 01 Sep 2016
- News
Advancing the Vision for HBS
other initiatives ensure that the School remains the standard for excellence in management education worldwide. Thanks to the extraordinary generosity of thousands of donors and the work of a dedicated corps of alumni volunteers, we are making remarkable progress...
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