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Show Results For
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All HBS Web
(1,690)
- People (1)
- News (507)
- Research (664)
- Events (3)
- Multimedia (27)
- Faculty Publications (393)
- 06 Sep 2011
- News
Starbucks' Howard Schultz and how to Restore Confidence
- 24 Apr 2014
- Video
HBS Makes Its Case at Inaugural Event
- October 2021 (Revised October 2022)
- Case
The Opioid Settlement and Controversy Over CEO Pay at AmerisourceBergen
By: Suraj Srinivasan and Li-Kuan Ni
In 2020, AmerisourceBergen Corporation, a Fortune 50 company in the drug distribution industry, agreed to settle thousands of lawsuits filed nationwide against the company for its opioid distribution practices that critics alleged had contributed to the nationwide...
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Keywords:
Opioids;
Drug;
Investors;
Shareholder Activism;
Investment Activism;
Executive Compensation;
Corporate Accountability;
Corporate Governance;
Governance Compliance;
Governance Controls;
Risk Management;
Corporate Social Responsibility and Impact;
Business and Shareholder Relations;
Business and Stakeholder Relations;
Legal Liability;
Distribution Industry;
Health Industry;
Pharmaceutical Industry;
United States;
West Virginia;
Tennessee;
Ohio;
Pennsylvania
Srinivasan, Suraj, and Li-Kuan Ni. "The Opioid Settlement and Controversy Over CEO Pay at AmerisourceBergen." Harvard Business School Case 122-014, October 2021. (Revised October 2022.)
- 19 Dec 2016
- Research & Ideas
The 10 Most Popular Stories of 2016
Credit: iStockPhoto Startups often struggle to find their first customers—especially in the sharing economy, where survival depends on securing users on both the supply and demand sides. No surprise, then, that our readers flocked to a story about the early days of...
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Keywords:
by Carmen Nobel
- 07 Nov 2012
- News
To Lead Change as an Incumbent, Obama Needs New Allies
- November 2010
- Article
People Often Trust Eloquence More Than Honesty
By: Todd Rogers and Michael I. Norton
This article presents a dual interview based on a research study we conducted. Our study found that an artful dodger of questions was generally considered more likable than a person who answered the same questions directly but with less eloquence. We comment on the...
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Keywords:
Research;
Social Psychology;
Communication;
Perception;
Business or Company Management;
Government and Politics
Rogers, Todd, and Michael I. Norton. "People Often Trust Eloquence More Than Honesty." Harvard Business Review 88, no. 11 (November 2010): 36–37.
- 06 Apr 2015
- Video
HBS Makes Its Case at Regional Events
- 09 Apr 2012
- Research & Ideas
Who Sways the USDA on GMO Approvals?
regulatory agencies serving the public instead end up advancing the interests of the companies they regulate. The main way companies accomplish this, economists theorize, is through lobbying and campaign contributions that convince...
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Jaylon Sherrell
Jaylon Sherrell is a doctoral student in the Micro Organizational Behavior unit at Harvard Business School.
Leveraging qualitative and quantitative approaches, Jaylon has gained experience working on multiple research projects, as well as... View Details
Leveraging qualitative and quantitative approaches, Jaylon has gained experience working on multiple research projects, as well as... View Details
- 18 Jun 2013
- News
Megahit Marketing
- 24 Apr 2019
- News
The Fallacy of Medicare for All
- 22 Jul 2011
- News
Beware "the Pledge"
- February 2011 (Revised February 2012)
- Case
Online Marketing at Big Skinny
By: Benjamin Edelman and Scott Duke Kominers
Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each...
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Keywords:
Advertising Campaigns;
Digital Marketing;
Resource Allocation;
Marketing Strategy;
Performance Evaluation;
Internet and the Web;
Retail Industry
Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.)
- August 2000
- Case
Monster.com
Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and...
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Rayport, Jeffrey F., and Dickson Louie. "Monster.com." Harvard Business School Case 801-145, August 2000.
- February 2011
- Case
Barceló Hotels and Resorts (A)
By: John T. Gourville and Marco Bertini
Barcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio...
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Keywords:
Brand Management;
Sales Promotions;
Brands and Branding;
Price;
Strategy;
Corporate Strategy;
Accommodations Industry
Gourville, John T., and Marco Bertini. "Barceló Hotels and Resorts (A)." Harvard Business School Case 511-108, February 2011.
- October 2012
- Article
Target the Right Market
By: Jill Avery and Thomas Steenburgh
SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its...
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Keywords:
Marketing;
Market Segmentation;
Customer Defection;
Customer Lifetime Value;
Customer Relationship Management;
CRM;
Market Segmentation And Target Market Selection;
Marketing Strategy;
Product Marketing;
Customer Focus and Relationships;
Customer Value and Value Chain;
Technology Industry;
United States
Avery, Jill, and Thomas Steenburgh. "Target the Right Market." Harvard Business Review 90, no. 10 (October 2012): 119–123.
- 21 Jul 2016
- News
What Donald Trump Can Learn About Negotiations
- 10 Nov 2014
- Working Paper Summaries
Crony Capitalism, American Style: What Are We Talking About Here?
Keywords:
by Malcolm S. Salter