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Publications

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    • All HBS Web  (300)
      • Faculty Publications  (11)

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      • February 2022 (Revised March 2022)
      • Case

      National Electric Vehicles Sweden (NEVS): Materializing a Vision

      By: Shane Greenstein and Elena Corsi
      In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the...  View Details
      Keywords: Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe
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      Greenstein, Shane, and Elena Corsi. "National Electric Vehicles Sweden (NEVS): Materializing a Vision." Harvard Business School Case 622-076, February 2022. (Revised March 2022.)
      • August 2021 (Revised February 2022)
      • Case

      Northvolt: Making the World's Greenest Battery

      By: Jurgen R. Weiss and Emilie Billaud
      In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get...  View Details
      Keywords: Electric Vehicles; Lithium-ion Batteries; Business Ventures; Energy; Green Technology; Technological Innovation; Growth and Development Strategy; Competitive Advantage; Transportation; Supply Chain; Globalized Markets and Industries; Goals and Objectives; Factories, Labs, and Plants; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; Europe; Sweden; Germany; Poland
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      Weiss, Jurgen R., and Emilie Billaud. "Northvolt: Making the World's Greenest Battery." Harvard Business School Case 722-004, August 2021. (Revised February 2022.)
      • Article

      The Electrified Future Is Shared: Mobility Services and Electrification's Pace, Shape

      By: Jurgen Weiss
      The article examines the potential impacts of new mobility services such as ride sharing and ride hailing on the speed and depth of electrification of personal transportation. The article explores how a shift of transportation towards shared mobility services might...  View Details
      Keywords: Mobility; Electric Vehicle; Autonomous Vehicles; Electricity Demand; Energy; Transportation Industry; Auto Industry; Energy Industry
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      Weiss, Jurgen. "The Electrified Future Is Shared: Mobility Services and Electrification's Pace, Shape." Public Utilities Fortnightly PUF 2.0 (February 15, 2018).
      • December 2017 (Revised November 2018)
      • Case

      Tesla: Financing Growth

      By: Stuart C. Gilson and Sarah L. Abbott
      The case analyzes the equity market value of Tesla Motors, the electric car company founded and led by Elon Musk. Wall Street analysts are wildly divided on the future growth prospects for this company, and analysts’ one year share price targets range from $160 to...  View Details
      Keywords: Valuation Methodologies; Investing; Equities; Public Equity; Finance; Valuation; Equity; Auto Industry; Energy Industry; United States
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      Gilson, Stuart C., and Sarah L. Abbott. "Tesla: Financing Growth." Harvard Business School Case 218-033, December 2017. (Revised November 2018.)
      • October 22, 2012
      • Article

      Interest Rate Pass-Through: Mortgage Rates, Household Consumption, and Voluntary Deleveraging

      By: Marco Di Maggio, Amir Kermani, Benjamin Keys, Tomasz Piskorski, Rodney Ramcharan, Amit Seru and Vincent Yao
      Exploiting variation in the timing of resets of adjustable-rate mortgages (ARMs), we find that a sizable decline in mortgage payments (up to 50%) induces a significant increase in car purchases (up to 35%). This effect is attenuated by voluntary deleveraging. Borrowers...  View Details
      Keywords: Monetary Policy; Household Finance; Refinancing; Contract Rigidities; Debt Rigidity; MPC; Deleveraging; Personal Finance; Household; Policy; Borrowing and Debt; Macroeconomics
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      Di Maggio, Marco, Amir Kermani, Benjamin Keys, Tomasz Piskorski, Rodney Ramcharan, Amit Seru, and Vincent Yao. "Interest Rate Pass-Through: Mortgage Rates, Household Consumption, and Voluntary Deleveraging." American Economic Review 107, no. 11 (November 2017): 3550–3588. (Note: this is a combined version of working papers Monetary Policy Pass-Through: Household Consumption and Voluntary Deleveraging by M. Di Maggio, A. Kermani and R. Ramcharan previously Revise & Resubmit at American Economic Review and Mortgage Rates, Household Balance Sheets, and the Real Economy by B. Keys, T. Piskorski, A. Seru, and V. Yao previously Revise and Resubmit at Journal of Political Economy.)
      • September–October 2017
      • Article

      Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers

      By: Marco Iansiti and Karim R. Lakhani
      A small number of digital superpowers—Alibaba, Amazon, Microsoft, and others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and...  View Details
      Keywords: Competition; Strategic Planning; Auto Industry; Technology Industry
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      Iansiti, Marco, and Karim R. Lakhani. "Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers." Harvard Business Review 95, no. 5 (September–October 2017): 84–92.
      • September 2015
      • Technical Note

      The On-Demand Economy

      By: Cynthia A. Montgomery, James Weber and Elizabeth Anne Watkins
      This note describes the emerging on-demand economy, also referred to as the sharing economy. The note highlights several companies including Uber and Airbnb that exemplify this new mode of competition, a model that threatens to disrupt traditional firms. Uber provides...  View Details
      Keywords: Regulation; Reform; Disruption; Disruptive Innovation; Strategy; Technological Innovation; Labor; Employment; Working Conditions; Human Capital; Rights; Organizational Design; Social and Collaborative Networks; Service Industry
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      Montgomery, Cynthia A., James Weber, and Elizabeth Anne Watkins. "The On-Demand Economy." Harvard Business School Technical Note 716-405, September 2015.
      • April 2014
      • Case

      Ford Motor Company: Blueprint for Mobility

      By: Karim R. Lakhani, Marco Iansiti and Noah Fisher
      Mark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the rapidly expanding industry of personal mobility. Personal mobility required new...  View Details
      Keywords: Automobiles; Automobile Manufacturing; Ford Motor Company; Mark Fields; Blueprint For Mobility; Dearborn; Michigan; Car Sharing; Parking; On-demand Ride Sharing; Strategy; Business Model; Auto Industry; Michigan; United States
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      Lakhani, Karim R., Marco Iansiti, and Noah Fisher. "Ford Motor Company: Blueprint for Mobility." Harvard Business School Case 614-018, April 2014.
      • May 2011 (Revised July 2011)
      • Case

      Fiat-Chrysler Alliance: Launching the Cinquecento in North America

      By: Gary P. Pisano, Phillip Andrews and Alessandro Di Fiore
      Fiat ended its 27-year absence in the North American automobile market when the first Cinquecento (500)—a very small, iconic Italian car that had strong sales in Europe—was delivered on March 10, 2011. The Italian automaker re-entered the market through an alliance...  View Details
      Keywords: Product Launch; Product Positioning; Mergers and Acquisitions; Partners and Partnerships; Globalization; Operations; Growth and Development Strategy; Integration; Auto Industry; North America; Europe
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      Pisano, Gary P., Phillip Andrews, and Alessandro Di Fiore. "Fiat-Chrysler Alliance: Launching the Cinquecento in North America." Harvard Business School Case 611-037, May 2011. (Revised July 2011.)
      • January 2005 (Revised June 2005)
      • Case

      Zipcar: Influencing Customer Behavior

      By: Frances X. Frei and Hanna Rodriguez-Farrar
      At Zipcar, customers share the use of cars and, as a result, rely on each other for their service experience. Customers are required to keep the car clean and the gas tank full and to return the car on time. Told from the perspective of two customers: Sal Fishman, who...  View Details
      Keywords: Information Technology; Governance Controls; Behavior; Service Delivery; Service Operations; Consumer Behavior; Leasing; Transportation Industry; Service Industry; United States
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      Frei, Frances X., and Hanna Rodriguez-Farrar. "Zipcar: Influencing Customer Behavior." Harvard Business School Case 605-054, January 2005. (Revised June 2005.)
      • July 2003 (Revised March 2004)
      • Case

      XM Satellite Radio (A)

      By: David B. Godes and Elie Ofek
      XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus...  View Details
      Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry
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      Godes, David B., and Elie Ofek. "XM Satellite Radio (A)." Harvard Business School Case 504-009, July 2003. (Revised March 2004.)
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