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  • January 2008
  • Case

Procter & Gamble Brazil (A): 2 1/2 Turnarounds
By: Rosabeth Moss Kanter and Matthew Bird
Juliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of...  View Details
Keywords: Innovation and Management; Growth and Development Strategy; Brands and Branding; Demand and Consumers; Product Development; Organizational Change and Adaptation; Expansion; Consumer Products Industry; Caracas
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