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  • All HBS Web  (43)
    • Faculty Publications  (4)

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    • All HBS Web  (43)
      • Faculty Publications  (4)

      Carbon Offsetting Remove Carbon Offsetting →

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      • March 2022
      • Article

      Carbon Footprinting and Pricing under Climate Concerns

      By: Marco Bertini, Stefan Buehler, Daniel Halbheer and Don Lehmann
      This article studies how organizations should design a product by choosing the carbon footprint and price in a market with climate concerns. The authors first show how the cost and demand effects of reducing the product carbon footprint determine the profit-maximizing...  View Details
      Keywords: Carbon Footprint; Carbon Offsetting; Climate Impact; Net-zero Emissions; Pricing; Climate Change; Product Design; Price; Environmental Sustainability; Marketing
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      Bertini, Marco, Stefan Buehler, Daniel Halbheer, and Don Lehmann. "Carbon Footprinting and Pricing under Climate Concerns." Journal of Marketing 86, no. 2 (March 2022): 186–201.
      • June 2011 (Revised December 2013)
      • Case

      FIJI Water: Carbon Negative?

      By: Francesca Gino, Michael W. Toffel and Stephanie van Sice
      Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon Negative campaign that would offset more greenhouse gas emissions than were released by the...  View Details
      Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Brands and Branding; Negotiation Tactics; Business and Government Relations; Corporate Strategy; Food and Beverage Industry; United States; Fiji
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      Gino, Francesca, Michael W. Toffel, and Stephanie van Sice. "FIJI Water: Carbon Negative?" Harvard Business School Case 611-049, June 2011. (Revised December 2013.)
      • July 2009 (Revised January 2014)
      • Case

      Sustainability at Millipore

      By: Michael W. Toffel and Katharine Lee
      This case describes Millipore Corporation's approach to becoming a more environmentally sustainable company. As he prepared for his quarterly meeting with the CEO, the Director of Sustainability needed to develop positions on several issues. Tactically, he needed to...  View Details
      Keywords: Investment; Corporate Disclosure; Operations; Corporate Social Responsibility and Impact; Organizational Structure; Natural Environment; Environmental Sustainability; Pollutants
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      Toffel, Michael W., and Katharine Lee. "Sustainability at Millipore." Harvard Business School Case 610-012, July 2009. (Revised January 2014.) (defining sustainability in a corporate context, managing greenhouse gas (GHG) emissions including inventories, targets, disclosure, reduction strategies.)
      • November 2008 (Revised March 2009)
      • Case

      South Pole Carbon Asset Management-Going for Gold?

      By: Forest L. Reinhardt, Jost Hamschmidt and Mikell Hyman
      In late 2008, Christoph Sutter, CEO of South Pole Carbon Asset Management, reflects on his firm's early success at originating carbon credits in developing nations and selling them to governments and firms that seek to offset their greenhouse gas emissions voluntarily...  View Details
      Keywords: Developing Countries and Economies; Non-Renewable Energy; Entrepreneurship; Governing Rules, Regulations, and Reforms; Environmental Sustainability; Corporate Strategy
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      Reinhardt, Forest L., Jost Hamschmidt, and Mikell Hyman. "South Pole Carbon Asset Management-Going for Gold?" Harvard Business School Case 709-030, November 2008. (Revised March 2009.)
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