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- June 1989 (Revised May 1993)
- Supplement
Rossin Greenberg Seronick & Hill, Inc. (C)
By: John A. Quelch
Teaching objectives: 1) to consider legal and other obligations advertising agencies owe to their clients, 2) to show how aggressive marketing can lead to allegations of misconduct, 3) to explore conflicts of interest which may arise for professional service companies...
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Keywords:
Conflict of Interests;
Ethics;
Lawsuits and Litigation;
Marketing;
Advertising;
Advertising Industry;
New England
Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (C)." Harvard Business School Supplement 589-126, June 1989. (Revised May 1993.)
- 20 Apr 1989 - 22 Apr 1989
- Lecture
The Rise of Japan in International Business: Implications for the American Business Environment
By: W. Carl Kester
Kester, W. Carl. "The Rise of Japan in International Business: Implications for the American Business Environment." University of Southern California, Center for International Business Education and Research, Los Angeles, CA, April 20–22, 1989. (Presenter of research on Japanese mergers and acquisitions, and discussant of research on the globalization of Japanese corporate finance.)
- April 1989
- Teaching Note
Roles and Relationships of Business and Government, Teaching Note
By: George C. Lodge
Teaching Note for (9-388-159).
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- April 1989
- Case
New England Brown Egg Council Takes on Salmonella
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "New England Brown Egg Council Takes on Salmonella." Harvard Business School Case 589-114, April 1989.
- April 1989 (Revised August 1989)
- Case
Burlington Northern (A)
Describes the forces that led to the development of a logistics analysis program by the Burlington Northern Railroad. The first half of the case describes changes in industrial structure, technology, demographics, shipper practices, and government regulation that led...
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Hammond, Janice H. "Burlington Northern (A)." Harvard Business School Case 689-081, April 1989. (Revised August 1989.)
- April 1989 (Revised March 1990)
- Case
Burlington Northern (B)
Describes the experiences of a seasoned Burlington Northern (BN) sales representative after the introduction of ShipSmart, a decision support system developed by the BN to help its employees and customers analyze logistics problems. After a brief description of a...
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Keywords:
Change Management;
Expansion;
Rail Transportation;
Logistics;
Distribution Channels;
Truck Transportation;
Innovation and Invention;
Sales;
Rail Industry;
United States
Hammond, Janice H. "Burlington Northern (B)." Harvard Business School Case 689-083, April 1989. (Revised March 1990.)
- April 1989 (Revised October 2005)
- Case
James Burke: A Career in American Business (A)
By: Richard S. Tedlow and Wendy Smith
Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of...
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Keywords:
Business History;
Marketing Strategy;
Ethics;
Personal Development and Career;
Crisis Management;
Consumer Products Industry;
Health Industry;
United States
Tedlow, Richard S., and Wendy Smith. "James Burke: A Career in American Business (A)." Harvard Business School Case 389-177, April 1989. (Revised October 2005.)
- April 1989
- Teaching Note
Texas Instruments: Cost of Quality (A) and (B), Teaching Note
By: Robert S. Kaplan
Teaching Note for (9-189-029) and (9-189-111).
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Keywords:
Texas
- April 1989 (Revised June 1989)
- Case
U.S. Auto Industry: Scenarios and Choices
Salter, Malcolm S. "U.S. Auto Industry: Scenarios and Choices." Harvard Business School Case 389-152, April 1989. (Revised June 1989.)
- 1989
- Chapter
The Future Evolution of the Central Office Switching Industry
By: Jerry A. Hausman and Elon Kohlberg
Keywords:
Innovation and Invention;
Communication Technology;
Forecasting and Prediction;
Telecommunications Industry
Hausman, Jerry A., and Elon Kohlberg. "The Future Evolution of the Central Office Switching Industry." In Future Competition in Telecommunications, edited by Stephen P. Bradley and Jerry A. Hausman. Boston, MA: Harvard Business School Press, 1989.
- 1989
- Chapter
Analytic Themes of the U.S. Program on the Processes of International Negotiation
By: James K. Sebenius and Howard Raiffa
- 1989
- Book
Planning and Power in Iran: Ebtehaj and Economic Development under the Shah
By: Geoffrey Jones
This book provides a biography of Abol Hassan Ebtehaj, who headed Iran's central bank and Plan Organization during the 1940s and 1950s. It provides a wide-ranging survey of the problems of modernization and economic planning in Iran. Ebtehaj was at the center of...
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Keywords:
Crime and Corruption;
Decision Making;
Economics;
Central Banking;
Policy;
Political History;
Resignation and Termination;
Biography;
Books;
Surveys;
Growth and Development Strategy;
Planning;
Iran
Jones, Geoffrey. Planning and Power in Iran: Ebtehaj and Economic Development under the Shah. London: Frank Cass, 1989.
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports...
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Keywords:
Advertising Campaigns;
Crime and Corruption;
Crisis Management;
Management Teams;
Time Management;
Marketing Strategy;
Perception;
Value Creation;
Travel Industry;
United Kingdom;
United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- January 1989 (Revised March 1991)
- Case
General Electric Canada: Designing a New Organization
By: Lynda M. Applegate and James I. Cash Jr.
General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing,...
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Keywords:
Organizational Design;
Information Technology;
Groups and Teams;
Change;
Communication;
Information;
Industrial Products Industry;
Canada
Applegate, Lynda M., and James I. Cash Jr. "General Electric Canada: Designing a New Organization." Harvard Business School Case 189-138, January 1989. (Revised March 1991.)
- January 1989 (Revised February 1991)
- Supplement
General Electric: Valley Forge (B)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A).
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Simons, Robert L. "General Electric: Valley Forge (B)." Harvard Business School Supplement 189-010, January 1989. (Revised February 1991.)
- January 1989 (Revised March 2009)
- Supplement
General Electric: Valley Forge (C)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A).
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Simons, Robert L. "General Electric: Valley Forge (C)." Harvard Business School Supplement 189-011, January 1989. (Revised March 2009.)
- January 1989 (Revised February 1991)
- Supplement
General Electric: Valley Forge (D)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A).
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Simons, Robert L. "General Electric: Valley Forge (D)." Harvard Business School Supplement 189-012, January 1989. (Revised February 1991.)
- January 1989 (Revised February 1991)
- Supplement
General Electric: Valley Forge (E)
By: Robert L. Simons
Supplements General Electric: Valley Forge (A).
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Simons, Robert L. "General Electric: Valley Forge (E)." Harvard Business School Supplement 189-013, January 1989. (Revised February 1991.)