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All HBS Web
(1,158)
- People (2)
- News (228)
- Research (639)
- Events (5)
- Multimedia (1)
- Faculty Publications (280)
- Teaching Interest
Digital Marketing Strategy
By: John A. Deighton
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Article
The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift
By: Emily Truelove and Katherine C. Kellogg
This 12-month ethnographic study of an early entrant into the U.S. car-sharing industry demonstrates that when an organization shifts its focus from developing radical new technology to incrementally improving this technology, the shift may spark an internal power...
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Keywords:
Groups and Teams;
Conflict and Resolution;
Power and Influence;
Perception;
Behavior;
Collaborative Innovation and Invention
Truelove, Emily, and Katherine C. Kellogg. "The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift." Administrative Science Quarterly 61, no. 4 (December 2016): 662–701.
- 01 Dec 2009
- Working Paper Summaries
Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation
Keywords:
by Carliss Y. Baldwin & Eric von Hippel
- Web
University Collaborations - HBS Fund Investors Society 2021 Report
University Collaborations University Collaborations New Biotech Joint Degree Program Kicks Off Students in the second cohort of the new MS/MBA Biotechnology: Life Sciences program arrived on campus this...
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- 01 Jun 1996
- News
Reinventing Marketing
product in terms of its daily cost, and Samuel S. Chun's research into the future of trade promotions. Among the goals of all this work is heightened collaboration among the faculty. "Given the momentous changes going on in View Details
- Article
A Field Experiment on Search Costs and the Formation of Scientific Collaborations
By: Kevin Boudreau, Tom Brady, Ina Ganguli, Patrick Gaule, Eva C. Guinan, Anthony Hollenberg and Karim R. Lakhani
We present the results of a field experiment conducted at Harvard Medical School to understand the extent to which search costs affect matching among scientific collaborators. We generated exogenous variation in search costs for pairs of potential collaborators by...
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Keywords:
Search Costs;
Cost;
Marketplace Matching;
Groups and Teams;
Science;
Collaborative Innovation and Invention
Boudreau, Kevin, Tom Brady, Ina Ganguli, Patrick Gaule, Eva C. Guinan, Anthony Hollenberg, and Karim R. Lakhani. "A Field Experiment on Search Costs and the Formation of Scientific Collaborations." Review of Economics and Statistics 99, no. 4 (October 2017): 565–576.
- 21 May 2018
- Blog Post
Harnessing The Power of Collaboration to Create Opportunity in Chicago
selling the produce on the site where we intended to build. Instead of disrupting something positive that community members had created, together we figured out a way to incorporate the market into the building design. The View Details
Keywords:
Nonprofit / Government
- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial...
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Keywords:
Customer Relationship Management;
Entrepreneurship;
Price;
Growth and Development Strategy;
Marketing Communications;
Social and Collaborative Networks;
Segmentation;
Web
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
- Article
Investors as Stewards of the Commons?
By: George Serafeim
Over the past few years, there has been a significant increase in the number of initiatives seeking to mobilize investor voice towards positive social impact. In this paper, I provide a framework outlining the role of investors as stewards of the commons. While...
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Keywords:
Collaboration;
Industry Self-regulation;
Sustainability;
ESG;
Capital Markets;
Investor Behavior;
Investment Activism;
Social Issues;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Cooperation
Serafeim, George. "Investors as Stewards of the Commons?" Journal of Applied Corporate Finance 30, no. 2 (Spring 2018): 8–17.
- Article
Stakeholder Marketing 2.0
As more companies pursue "open innovation" and adopt social networking and Web 2.0 tools, there is an emerging opportunity for them to connect with a diverse body of stakeholders and incorporate their interests and ideas. However, this also introduces many new...
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Chakravorti, Bhaskar. "Stakeholder Marketing 2.0." Journal of Public Policy & Marketing 29, no. 1 (Spring 2010): 97–102.
- 13 Oct 2023
- Video
Program for Research in Markets & Organizations (PRIMO)
- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs...
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Keywords:
Brands and Branding;
Product Development;
Growth and Development;
Customer Value and Value Chain;
Digital Marketing;
Digital Strategy;
Segmentation;
Advertising;
Consumer Products Industry;
Apparel and Accessories Industry;
United States
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
- 25 Apr 2014
- News
Strategists analyze market forces—great strategists also look beyond the market
stumbles in dealing with public opposition," says Oberholzer-Gee. He and HBS collaborator Dennis Yao, the Lawrence E. Fouraker Professor of Business Administration, have developed a diagnostic tool to help companies assess the value that...
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- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and...
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Keywords:
by Working Knowledge editors
- 15 Apr 2017
- News
Bringing Markets to Myanmar
relaxed. And both the military government and Aung San Suu Kyi's populist party were scrambling in fast forward helter-skelter mode towards the election. And both sides actually decided that they had more to gain by collaborating in an...
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- Web
Events - Creating Emerging Markets
America. Feb13 13-14 FEB 2017 Mumbai, India Creating Emerging Markets: Lessons from History The Harvard Business School Creating Emerging Markets project (CEM), in collaboration with the HBS India Research...
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Business of Emerging Markets
my doctoral thesis for publication, and shared my findings on Harvard Business School’s Working Knowledge website with a more general audience, which has generated interest for future collaboration with colleagues. In addition, I’ve...
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- 01 Dec 2013
- News
To Market, to Market
donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market...
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- Web
Marketing - HBS Online
Certificate Courses (1) Digital Marketing Strategy Professor Sunil Gupta Develop digital marketing strategies that reach and retain customers. 6 weeks, 6-7 hrs/weekApply by May 20$1,750Certificate What You...
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- 27 Mar 2014
- News
From Marx to Marketing
talented young people and encourage them to apply to HBS. Under the leadership of HBS senior associate dean Thomas Piper, the East-West opening expanded in the early 1990s. Vlachoutsicos, in collaboration with HBS professor Francis...
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