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- Faculty Publications (176)
- May 2010 (Revised June 2012)
- Case
From Imitation to Innovation: Zongshen Industrial Group
By: Willy Shih and Nancy Hua Dai
As Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new...
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Keywords:
Experience and Expertise;
Learning;
Investment;
Disruptive Innovation;
Knowledge Acquisition;
Organizational Change and Adaptation;
Organizational Structure;
Competitive Strategy;
Manufacturing Industry;
Motorcycle Industry;
China
Shih, Willy, and Nancy Hua Dai. "From Imitation to Innovation: Zongshen Industrial Group." Harvard Business School Case 610-057, May 2010. (Revised June 2012.)
- October 2009
- Case
Noble Group
By: C. Fritz Foley, Michael Shih-ta Chen, Matthew Johnson and Linnea Meyer
What role does trade finance play in facilitating global supply chain management? Richard S. Elman, founder and CEO of Noble Group Ltd., a global commodities trading company based in Hong Kong, must raise capital to support the firm's working capital and investment...
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Keywords:
Trade;
Capital;
Financing and Loans;
International Finance;
Globalized Firms and Management;
Risk Management;
Supply Chain Management;
Hong Kong
Foley, C. Fritz, Michael Shih-ta Chen, Matthew Johnson, and Linnea Meyer. "Noble Group." Harvard Business School Case 210-021, October 2009.
- October 2009
- Supplement
Noble Group (CW)
By: C. Fritz Foley and Matthew Johnson
What role does trade finance play in facilitating global supply chain management? Richard S. Elman, founder and CEO of Noble Group Ltd., a global commodities trading company based in Hong Kong, must raise capital to support the firm's working capital and investment...
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Keywords:
Risk Management;
Supply Chain Management;
Trade;
Global Strategy;
Investment;
Capital;
Hong Kong
- Article
Optimal Taxation in Theory and Practice
By: N. Gregory Mankiw, Matthew C. Weinzierl and Danny Yagan
We highlight and explain eight lessons from optimal tax theory and compare them to the last few decades of OECD tax policy. As recommended by theory, top marginal income tax rates have declined, marginal income tax schedules have flattened, redistribution has risen...
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Mankiw, N. Gregory, Matthew C. Weinzierl, and Danny Yagan. "Optimal Taxation in Theory and Practice." Journal of Economic Perspectives 23, no. 4 (Fall 2009): 147–174.
- June 2009 (Revised May 2013)
- Case
Australia: The Riches and Challenges of Commodities
By: Laura Alfaro and Renee Kim
Australia's Prime Minister Kevin Rudd faced a daunting task that he never imagined he would have to face when he was elected two years ago. Australia at that time was poised to enter its 17th year of uninterrupted growth. Commodity exports were booming, largely driven...
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Keywords:
Financial Crisis;
Trade;
Foreign Direct Investment;
Policy;
Crisis Management;
China;
Australia
Alfaro, Laura, and Renee Kim. "Australia: The Riches and Challenges of Commodities." Harvard Business School Case 709-007, June 2009. (Revised May 2013.)
- January 2009 (Revised November 2010)
- Case
The Dojima Rice Market and the Origins of Futures Trading
By: David A. Moss and Eugene Kintgen
In 1730, Japanese merchants petitioned shogun Tokugawa Yoshimune to officially authorize trade in rice futures at the Dojima Exchange, the world's first organized (but unsanctioned) futures market. For many years, the Japanese government had prohibited the trade of...
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Keywords:
Futures and Commodity Futures;
Price;
Food;
Business History;
Market Transactions;
Business and Government Relations;
Japan
Moss, David A., and Eugene Kintgen. "The Dojima Rice Market and the Origins of Futures Trading." Harvard Business School Case 709-044, January 2009. (Revised November 2010.)
- December 2008 (Revised February 2017)
- Case
Olam International
By: David E. Bell and Mary Shelman
In 20 years, Sunny Verghese had built Singapore-based Olam International from a small Nigerian export company into a $5 billion global leader in agricultural commodities with a core competence in Africa. Olam's growth had come by pursuing product and geographic...
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Keywords:
Financial Crisis;
Trade;
Growth and Development Strategy;
Supply Chain;
Expansion;
Agriculture and Agribusiness Industry;
Africa;
Singapore
Bell, David E., and Mary Shelman. "Olam International." Harvard Business School Case 509-002, December 2008. (Revised February 2017.)
- December 2008 (Revised January 2011)
- Case
Arcadia Biosciences: Seeds of Change
By: Arthur A. Daemmrich, Forest L. Reinhardt and Mary Louise Shelman
Arcadia Biosciences is an entrepreneurial California agricultural biotech company seeking to earn carbon credits by modifying commodity crops for use in China and India. Eric Rey, Arcadia's CEO, faced a strategic inflection point in early September 2008. The company...
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Keywords:
Business Startups;
Entrepreneurship;
Growth and Development Strategy;
Environmental Sustainability;
Science-Based Business;
Climate Change;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
China;
India;
California
Daemmrich, Arthur A., Forest L. Reinhardt, and Mary Louise Shelman. "Arcadia Biosciences: Seeds of Change." Harvard Business School Case 709-019, December 2008. (Revised January 2011.)
- December 2007 (Revised March 2013)
- Case
Queensland Sugar Limited
By: David E. Bell and Mary L. Shelman
Until industry deregulation in 2006, Queensland Sugar ran Australia's single desk marketing system for raw sugar exports. Since deregulation, eight of the ten Queensland sugar millers have elected to continue collective marketing through QSL. However, several millers...
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Keywords:
Plant-Based Agribusiness;
Goods and Commodities;
Trade;
Governing Rules, Regulations, and Reforms;
Competition;
Marketing Strategy;
Supply Chain;
Network Effects;
Supply and Industry;
Agriculture and Agribusiness Industry;
Australia
Bell, David E., and Mary L. Shelman. "Queensland Sugar Limited." Harvard Business School Case 508-038, December 2007. (Revised March 2013.)
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Avoid the Commodity Trap
By: John A. Quelch
Quelch, John A. "How To Avoid the Commodity Trap." Harvard Business Online—Marketing Know:How (blog). December 13, 2007. https://hbr.org/2007/12/how-to-avoid-the-commodity-tra.
- December 2007 (Revised July 2008)
- Case
General Mills (A)
By: Raymond V. Gilmartin, Marco Iansiti and Bianca Buccitelli
General Mills is an 80-year-old company that specializes in consumer foods such as cereal, snacks, baking, and dinner products. Although General Mills is, on the whole, a very successful company, they have, in the recent past, had to face challenges as a result the...
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Keywords:
Competitive Strategy;
Change Management;
Cost Management;
Problems and Challenges;
Inflation and Deflation;
Price;
Consumer Products Industry;
Manufacturing Industry
Gilmartin, Raymond V., Marco Iansiti, and Bianca Buccitelli. "General Mills (A)." Harvard Business School Case 608-004, December 2007. (Revised July 2008.)
- 2007
- Working Paper
The Price of Capital: Evidence from Trade Data
By: Laura Alfaro and Faisal Ahmed
We use highly disaggregated data on trade in capital goods to study differences in the price of capital across countries. This strategy is motivated by the fact that most countries import the bulk of machinery equipment from a small number of industrialized countries....
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Alfaro, Laura, and Faisal Ahmed. "The Price of Capital: Evidence from Trade Data." Harvard Business School Working Paper, No. 07-073, April 2007. (Revised March 2010.)
- February 2006 (Revised August 2006)
- Case
Kevin McCarthy and Westlake Chemical Corporation (A)
By: Edward J. Riedl
Examines forecasting earnings/performance for a commodity chemical firm during a period of high uncertainty, highlighting the combined effects of input process (natural gas), industry capacity/utilization, and cyclicality. Assuming the role of Kevin McCarthy (the top...
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Keywords:
Risk and Uncertainty;
Futures and Commodity Futures;
Forecasting and Prediction;
Chemicals;
Chemical Industry
Riedl, Edward J. "Kevin McCarthy and Westlake Chemical Corporation (A)." Harvard Business School Case 106-049, February 2006. (Revised August 2006.)
- December 2005 (Revised July 2006)
- Case
Bunge: Poised for Growth
By: David E. Bell and Mary L. Shelman
As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is...
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Keywords:
Customer Focus and Relationships;
Trade;
Global Strategy;
Leadership;
Growth Management;
Management Style;
Demand and Consumers;
Supply Chain;
Integration;
Technology;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
Asia;
Europe
Bell, David E., and Mary L. Shelman. "Bunge: Poised for Growth." Harvard Business School Case 506-036, December 2005. (Revised July 2006.)
- 5 Nov 2005 - 8 Nov 2005
- Conference Presentation
New Perspectives on the Business Value of IT
By: David James Brunner, Bradley R. Staats and Marco Iansiti
We sought to unravel the link between IT investment and firm performance by examining deployed IT functionality (ITF). First, ITF appears to be an important link in the IT spend to business value chain. Second, ITF does not seem to be a commodity and has...
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- December 2004 (Revised May 2005)
- Case
Nestle: Sustainable Agriculture Initiative
Swiss food giant Nestle attempts to improve the performance of its suppliers of agricultural commodities to raise quality, lower costs, and contribute to sustainable development. Its initiatives focus first on coffee, cocoa, and milk. Nestle managers assert that the...
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Keywords:
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Social Issues;
Business and Community Relations;
Corporate Strategy;
Agribusiness;
Supply Chain Management;
Marketing Strategy;
Value Creation;
Food and Beverage Industry;
Agriculture and Agribusiness Industry
Reinhardt, Forest L. "Nestle: Sustainable Agriculture Initiative." Harvard Business School Case 705-018, December 2004. (Revised May 2005.)
- December 2004 (Revised February 2005)
- Case
Exporting Spanish Olive Oil to the U.S. Market
By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta
Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He...
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Keywords:
Plant-Based Agribusiness;
Trade;
Goods and Commodities;
Demand and Consumers;
Supply and Industry;
Brands and Branding;
Decisions;
Customization and Personalization;
Product Design;
Product Development;
Marketing Strategy;
Product Marketing;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Spain;
United States;
Italy
- November 2004
- Case
Deere & Company
By: Ray A. Goldberg and Hal Hogan
John Deere & Co. wants to improve shareholder value and provide incentives to do so. The task is difficult in a volatile agriculture and construction industry. It also wants to be more global and provide machinery that traces commodities from the field to the consumer.
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- August 2004
- Article
Auctions of Homogeneous Goods with Increasing Returns: Experimental Comparison of Alternative "Dutch" Auctions
By: Elena Katok and A. E. Roth
Katok, Elena, and A. E. Roth. "Auctions of Homogeneous Goods with Increasing Returns: Experimental Comparison of Alternative "Dutch" Auctions." Management Science 50, no. 8 (August 2004): 1044–1063.
- November 2003 (Revised March 2004)
- Case
Can Florida Orange Growers Survive Globalization?
By: Ray A. Goldberg and Hal Hogan
Florida Citrus Department has to deal with increasing competition from Brazil. What position should the industry take on its existing tariff? Who benefits? Who loses?
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Keywords:
Cost vs Benefits;
Trade;
Price;
Globalized Markets and Industries;
Goods and Commodities;
Competition;
Competitive Strategy
Goldberg, Ray A., and Hal Hogan. "Can Florida Orange Growers Survive Globalization?" Harvard Business School Case 904-415, November 2003. (Revised March 2004.)