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- 17 Aug 2010
- First Look
First Look: August 17
expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can...
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Martha Lagace
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Publication:Journal of Finance (forthcoming) Abstract Most previous research tests market efficiency using average abnormal trading profits on dynamic trading strategies and typically rejects the joint...
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Martha Lagace
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