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Publications
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- October 2023
- Case
Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game
By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean
Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a...
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- September 2023
- Case
FoodCloud: Tackling Food Insecurity and Climate Change in One Bite
By: Brian Trelstad and Emer Moloney
In 2013, Aoibheann O’Brien and Iseult Ward founded FoodCloud, a non-profit social enterprise that aimed to address food waste and food insecurity issues. Through its technology platform, Foodiverse, FoodCloud connected surplus food from retailers with community groups...
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- 2023
- Working Paper
Incentivizing Innovation in Open Source: Evidence from the GitHub Sponsors Program
By: Annamaria Conti, Vansh Gupta, Jorge Guzman and Maria P. Roche
Open source is key to innovation, but we know little about how to incentivize
it. In this paper, we examine the impact of a program providing monetary
incentives to motivate innovators to contribute to open source. The Sponsors
program was introduced by GitHub in...
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- August 2023
- Teaching Note
Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War
By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case No. 320-089. By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G)...
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- 2023
- Working Paper
Learning to Use: Stack Overflow and Technology Adoption
By: Daniel Jay Brown and Maria P. Roche
In this paper, we examine the potential impact of Q&A websites on the adoption of technologies.
Using data from Stack Overflow – one of the most popular Q&A websites worldwide
– and implementing an instrumental-variable approach, we find that users whose questions...
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- July 13, 2023
- Article
Threads Foreshadows a Big—and Surprising—Shift in Social Media
By: Scott Duke Kominers and Liang Wu
Threads, Meta’s Twitter competitor, has become the fastest downloaded app in history. One of the reasons for this is because it allows users to port over their profiles and follows from the already popular social media platform Instagram, also owned by Meta—a feature...
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- June 2023 (Revised July 2023)
- Case
Social Media Background Screening at Fama Technologies
By: Joseph Pacelli, Jillian Grennan and Alexis Lefort
Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running...
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- June 2023
- Simulation
Artea Dashboard and Targeting Policy Evaluation
By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea...
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Keywords:
Algorithm Bias;
Algorithmic Data;
Race And Ethnicity;
Experimentation;
Promotion;
Marketing And Society;
Big Data;
Privacy;
Data-driven Management;
Data Analysis;
Data Analytics;
E-Commerce Strategy;
Discrimination;
Targeted Advertising;
Targeted Policies;
Pricing Algorithms;
A/B Testing;
Ethical Decision Making;
Customer Base Analysis;
Customer Heterogeneity;
Coupons;
Marketing;
Race;
Gender;
Diversity;
Customer Relationship Management;
Marketing Communications;
Advertising;
Decision Making;
Ethics;
E-commerce;
Analytics and Data Science;
Retail Industry;
Apparel and Accessories Industry;
United States
- June 2023
- Case
Collaboration Wars: Slack vs. Microsoft Teams 2023
By: David B. Yoffie, Kriti Gupta, Mehek Punatar, Poonam Sacheti and Poorvi Vijay
What's the future of corporate communications? Email? Corporate messaging? The battle for corporate messaging in 2023 was stacking up as a fight between Slack, which had been recently acquired by Salesforce, and Microsoft Teams. This case explores a classic judo...
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- June 2023
- Case
Block: Creating an Ecosystem of Ecosystems
By: Lauren Cohen, Richard Ryffel, Grace Headinger and Ruoshi Qi
At Investor Day 2022, Block announced a new vision for its businesses: creating an ecosystem of ecosystems. Outside the norm for many public growth companies, Block had recently acquired a variety of new business streams in the creator economy and Bitcoin despite a...
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Keywords:
Business Growth;
Fintech;
Company Management;
Growth Strategy;
Innovation And Strategy;
Acquisition;
Business Growth and Maturation;
Business Model;
Change;
Finance;
Growth Management;
Growth and Development Strategy;
Innovation Strategy;
Technological Innovation;
Communication Strategy;
Corporate Strategy;
Business Strategy;
Technology Industry;
Technology Industry;
United States;
California;
San Francisco
- 2023
- Working Paper
Teams in the Digital Workplace: Technology's Role for Communication, Collaboration, and Performance
By: Jacqueline N. Lane, Paul Leonardi, Noshir Contractor and Leslie DeChurch
This paper addresses the need for theoretical advancements in understanding team processes and the impact of technology on teams. Specifically, it examines the use of digital collaboration technologies by organizational teams and their effect on team communication and...
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- June 2023
- Article
When Does Uncertainty Matter? Understanding the Impact of Predictive Uncertainty in ML Assisted Decision Making
By: Sean McGrath, Parth Mehta, Alexandra Zytek, Isaac Lage and Himabindu Lakkaraju
As machine learning (ML) models are increasingly being employed to assist human decision
makers, it becomes critical to provide these decision makers with relevant inputs which can
help them decide if and how to incorporate model predictions into their decision...
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- May 2023
- Case
Twitter Blues: Does Paid Verification Check Out?
By: Scott Duke Kominers, Das Narayandas and Kerry Herman
Elon Musk proposes to offer verification status on Twitter to paying subscribers. Chaos ensues.
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- May 2023
- Case
IBM’s Ginni Rometty: Leading with Good Power
By: Hubert Joly, Leonard A. Schlesinger and Stacy Straaberg
In March 2023, Virginia (Ginni) Rometty published Good Power: Leading Positive Change in our Lives, Work, and World, which covered her personal history and career at International Business Machines (IBM). Rometty was IBM’s ninth and first woman CEO from 2012–2020. Her...
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Keywords:
Transformation;
Acquisition;
Trends;
Gender;
Diversity;
Education;
Training;
Values and Beliefs;
Profit;
Revenue;
Leadership Style;
Leading Change;
Business or Company Management;
Negotiation;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Organizational Change and Adaptation;
Organizational Culture;
Family and Family Relationships;
Business and Community Relations;
Business and Government Relations;
Business and Shareholder Relations;
Business and Stakeholder Relations;
Personal Characteristics;
Perspective;
Social Issues;
Adaptation;
Business Strategy;
Commercialization;
Competition;
Corporate Strategy;
Information Infrastructure;
Information Technology;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
New York (city, NY);
United States
- May 2023
- Article
How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates
By: Caroline Le Pennec and Vincent Pons
We use two-round survey data from 62 elections in 10 countries since 1952 to study the formation of vote choice, beliefs, and policy preferences and assess how televised debates contribute to this process. Our data include 253,000 observations. We compare the...
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- April 2023
- Case
Twitter: The Freedom to Speak Freely and Be Heard
By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin
In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his...
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- March 2023 (Revised April 2023)
- Case
Independent Governance of Meta’s Social Spaces: The Oversight Board
Julie Owono is a member of the Oversight Board, an outside entity with the authority to make binding decisions on tricky moderation questions for Meta's companies. She considers the Board's impact, and its future.
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- March 2023 (Revised June 2023)
- Case
Metaverse Wars
By: Andy Wu, David B. Yoffie and Matt Higgins
In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame...
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- 2023
- Book
Deeply Responsible Business: A Global History of Values-Driven Leadership
By: Geoffrey Jones
Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? This book examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business. Should...
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Keywords:
Corporate Responsibility;
Business Ecuation;
Socially Responsible Investing;
Business Education;
Ethics;
Leadership;
Business History;
Philanthropy and Charitable Giving;
Religion;
Social Enterprise;
Social Issues;
Wealth and Poverty;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry;
United Kingdom;
Germany;
United States;
Japan;
India;
Latin America
- March 2023 (Revised May 2023)
- Case
Akamai Technologies: Expanding the Talent Pipeline
By: Christopher Stanton, Lynda M. Applegate, Allison Ciechanover, Emily Grandjean and Sophie Beck
In 2022, senior executives of Cambridge, MA-based Akamai Technologies met to consider whether and how to scale a successful technical training program. The program, Akamai Technical Academy (ATA), was launched in 2016 to address a key challenge at Akamai and in the...
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