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Show Results For
-
All HBS Web
(1,916)
- People (3)
- News (733)
- Research (799)
- Events (1)
- Multimedia (5)
- Faculty Publications (173)
- March 2016
- Technical Note
Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages
By: Tsedal Neeley and Tom Ryder
Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note...
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Keywords:
Messaging;
Communication;
Leading;
Public Speaking;
Persuasion;
Rhetorical Devices;
Communication Intention and Meaning;
Forms of Communication;
Communication Strategy
Neeley, Tsedal, and Tom Ryder. "Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages." Harvard Business School Technical Note 416-046, March 2016.
- Web
Community Values & Honor Code | HBS Online
Privacy Notice SMS Terms Terms of Use FERPA Community Values & Honor Code Trademark Notice Cookies The Harvard Business School Community Values support the HBS learning environment View Details
- 10 Aug 2022
- News
Four Ways to Communicate with More Empathy
- 17 Feb 2003
- Research & Ideas
Building Communities as Well as Companies
Despite the uncertain climate for start-ups, launching a business continues to hold irresistible appeal for aspiring entrepreneurs. For many African-Americans, entrepreneurship is seen as a means of building View Details
Keywords:
by Julia Hanna
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their...
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Keywords:
Budgets and Budgeting;
Misleading and Fraudulent Advertising;
Communication Intention and Meaning;
Brands and Branding;
Performance Evaluation;
Research and Development;
Segmentation;
Pharmaceutical Industry;
Boston
Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
- 12 Jul 2023
- News
The Simple Power of Communicating with Kindness
- 12 Oct 1999
- Research & Ideas
Spirit at Work: The Search for Deeper Meaning in the Workplace
that a hunger to nourish the spirit indeed seems to be driving the movement to find greater meaning in work. In his book Spirited Leading and Learning, Vaill describes many of the economic View Details
Keywords:
by Marguerite Rigoglioso
- 01 Jun 2020
- News
Effective Communication in the Age of Zoom
Times-bestselling author, and a business communication consultant, and in this episode of Skydeck, she tells contributor April White about the parallels between the business...
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Keywords:
Zoom
- Article
When Seeking Help, Women and Racial/Ethnic Minorities Benefit from Explicitly Stating Their Identity
By: Erika L. Kirgios, Aneesh Rai, Edward H. Chang and Katherine L. Milkman
Receiving help can make or break a career, but women and racial/ethnic minorities do not always receive the support they seek. Across two audit experiments—one with politicians and another with students—as well as an online experiment (total n = 5,145), we test whether...
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Keywords:
Support;
Marginalized Communities;
Personal Development and Career;
Equality and Inequality;
Identity;
Race;
Gender;
Communication Intention and Meaning
Kirgios, Erika L., Aneesh Rai, Edward H. Chang, and Katherine L. Milkman. "When Seeking Help, Women and Racial/Ethnic Minorities Benefit from Explicitly Stating Their Identity." Nature Human Behaviour 6, no. 3 (March 2022): 383–391.
- 21 Dec 2022
- News
HBS Community Comes Together in Wake of Ukraine Invasion
iStock MESSAGE FROM DEAN SRIKANT DATAR On February 27, Dean Srikant Datar sent a message to the HBS community regarding the invasion of Ukraine, noting the resources available to those looking to offer support and highlighting learning opportunities available at HBS....
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- 01 Jun 2023
- News
Turning Point: Sum of the Parts
Gregory K. Tanaka (MBA 1974) (Illustration by Gisela Goppel) Gregory K. Tanaka (MBA 1974) (Illustration by Gisela Goppel) In a kind of twisted and sometimes painful way, I learned from a Japanese norm how to achieve great things in life, even if the path I took wasn’t...
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- 26 Sep 2019
- Research & Ideas
What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?
Rohingya’s spirits and break the monotony of life at a refugee camp. But, Hussam wondered if small work opportunities could help refugees reclaim their roles as providers, bring meaning to their days, View Details
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by Danielle Kost
- Web
Content & Community for Students | Social Enterprise | Harvard Business School
but as an intentional outcome that motivates me to get up and go to work every day. Molly: To me, social enterprise means any organization that purposefully seeks to combine...
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- 21 Jan 2021
- Blog Post
How I Used the HBS Community to Hone My Professional Goals
a Michigan fan, with some Michigan State fans... When I started my second (EC) year, I was intentional about my job search. I had spoken to and learned from many of my classmates about their career paths...
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- 15 Jul 2014
- News
Adapt to a New Culture - but Don't Go Too Far
- 24 Mar 2021
- News
Clubs Reaffirm Equity in Community Partners Work; Alumni Angels Invest in Member Education
Clubs News Clubs News Community Partners Lean In to Racial Equity Each year, hundreds of HBS alumni volunteer with their local alumni clubs and associations to offer pro-bono consulting to nonprofits in...
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Keywords:
Margie Kelley
- January 2019 (Revised October 2020)
- Technical Note
Brand Storytelling
By: Jill Avery
Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important...
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Keywords:
Brand Communication;
Brand Management;
Brand Storytelling;
Marketing;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Advertising;
Consumer Behavior;
Consumer Products Industry
Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
motivated, to find meaning at work during this crisis. Research by Harvard Business School Dean Nitin Nohria and colleagues suggests that people are guided by four basic emotional needs, or drives, that are...
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by Boris Groysberg and Robin Abrahams
- August 2022
- Article
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices
By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits...
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Keywords:
Choice;
Purchase Intent;
Privacy;
Privacy Notices;
Warnings;
Assurances;
Information Disclosure;
Trust;
Consumer Behavior;
Spending;
Decisions;
Information;
Communication
Brough, Aaron R., David A. Norton, Shannon L. Sciarappa, and Leslie K. John. "The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices." Journal of Marketing Research (JMR) 59, no. 4 (August 2022): 739–754.
- 2021
- Working Paper
The Effects of Temporal Distance on Intra-Firm Communication: Evidence from Daylight Savings Time
By: Jasmina Chauvin, Prithwiraj Choudhury and Tommy Pan Fang
Cross-border communication costs have plummeted and enabled the global distribution of work, but frictions attributable to distance persist. We estimate the causal effects of temporal distance, i.e., time zone separation between employees, on intra-firm communication,...
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Keywords:
Communication Patterns;
Time Zones;
Geographic Frictions;
Knowledge Workers;
Multinational Companies;
Communication;
Multinational Firms and Management;
Geographic Location
Chauvin, Jasmina, Prithwiraj Choudhury, and Tommy Pan Fang. "The Effects of Temporal Distance on Intra-Firm Communication: Evidence from Daylight Savings Time." Harvard Business School Working Paper, No. 21-052, September 2020. (Revised November 2021.)