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All HBS Web
(2,961)
- Faculty Publications (742)
- 1997
- Chapter
Winners and Losers--Industry Structure in the Converging World of Telecommunications, Computing, and Entertainment
By: D. J. Collis, P. W. Bane and S. P. Bradley
- October 1996 (Revised January 1998)
- Case
Sony Corporation: Car Navigation Systems
By: John A. Quelch
In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his...
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Keywords:
Geographic Location;
Marketing Strategy;
Product Launch;
Standards;
Mobile and Wireless Technology;
Conflict and Resolution;
Auto Industry;
Electronics Industry;
Japan
Quelch, John A., and Yoshinori Fujikawa. "Sony Corporation: Car Navigation Systems." Harvard Business School Case 597-032, October 1996. (Revised January 1998.)
- October 1996 (Revised January 1997)
- Case
Mt. Auburn Hospital
By: F. Warren McFarlan and Jaan Elias
In December of 1993, two of Boston's largest and best known hospitals, Massachusetts General and Brigham and Women's, announced that they were setting aside their historic rivalry to form an alliance and build a regional health network. The announcement set off a wave...
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Keywords:
Health Care and Treatment;
Negotiation Offer;
Alliances;
Networks;
Social Enterprise;
Horizontal Integration;
Health Industry;
Boston
McFarlan, F. Warren, and Jaan Elias. "Mt. Auburn Hospital." Harvard Business School Case 397-083, October 1996. (Revised January 1997.)
- September 1996 (Revised April 1998)
- Case
Mobil USM&R (B): New England Sales and Distribution
By: Robert S. Kaplan
The general manager of a local gasoline/distillate sales and distribution business unit must communicate a new strategy to the unit's 300 employees. An initial strategic planning exercise identified a high-priority list of opportunities that blended the parent...
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Keywords:
Balanced Scorecard;
Adoption;
Strategic Planning;
Customization and Personalization;
Management Practices and Processes;
Growth and Development Strategy;
Measurement and Metrics;
Motivation and Incentives;
Performance Evaluation;
Energy Industry;
Mining Industry;
United States
Kaplan, Robert S. "Mobil USM&R (B): New England Sales and Distribution." Harvard Business School Case 197-026, September 1996. (Revised April 1998.)
- May 1996 (Revised August 2001)
- Case
Timberland and Community Involvement
By: James E. Austin and Jaan Elias
The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service....
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Keywords:
Ethics;
Values and Beliefs;
Business and Community Relations;
Social Enterprise;
Corporate Strategy;
Apparel and Accessories Industry
Austin, James E., and Jaan Elias. "Timberland and Community Involvement." Harvard Business School Case 796-156, May 1996. (Revised August 2001.)
- March 1996 (Revised November 1996)
- Case
Supermarkets in Inner Cities
By: James E. Austin and Jaan Elias
Excerpts from five articles that present the challenges and opportunities inherent in opening and operating supermarkets in inner-city neighborhoods.
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Keywords:
Urban Scope;
Market Entry and Exit;
Alliances;
Business and Government Relations;
Problems and Challenges;
Development Economics;
Business and Community Relations;
Business Ventures;
Strategic Planning;
Cooperation
Austin, James E., and Jaan Elias. "Supermarkets in Inner Cities." Harvard Business School Case 796-145, March 1996. (Revised November 1996.)
- March 1996 (Revised August 2000)
- Case
Wildfire Communications, Inc. (A)
By: Jeffrey F. Rayport and Mary Connor
Founder and CEO Bill Warner is faced with critical decisions regarding the product lines, target markets, and technology platforms that his start-up, Wildfire Communications, Inc., will pursue. In addition to the question of strategic focus across these lines of...
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Keywords:
Technology;
Resource Allocation;
Organizational Culture;
Business Startups;
Business Strategy;
Communications Industry;
Communications Industry
Rayport, Jeffrey F., and Mary Connor. "Wildfire Communications, Inc. (A)." Harvard Business School Case 396-305, March 1996. (Revised August 2000.)
- December 1995
- Supplement
EnClean: Malcolm Waddell, CEO, Video
By: David J. Collis
Presents Malcolm Waddell in a question-and-answer session (the actual questions do not appear on the tape) with HBS MBA students following a class in which the case is discussed.
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Keywords:
Diversification;
Restructuring;
Corporate Strategy;
Going Public;
Decision Making;
Acquisition;
Interactive Communication
Collis, David J. "EnClean: Malcolm Waddell, CEO, Video." Harvard Business School Video Supplement 796-508, December 1995.
- November 1995 (Revised April 1996)
- Case
ENTel and the Privatization of Argentine Telecommunications
Growing fiscal deficits, persistent economic recession, and underinvestment in the nation's telecommunications infrastructure lead the Argentine government to privatize its state-owned monopoly provider of telecommunications services, ENTel, in late 1990. The...
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Keywords:
Opportunities;
Risk and Uncertainty;
Communication Technology;
Privatization;
Mobile and Wireless Technology;
Governing Rules, Regulations, and Reforms;
Competition;
Development Economics;
Policy;
Government and Politics;
Performance Effectiveness;
Telecommunications Industry;
Argentina
Emmons, Willis M., III. "ENTel and the Privatization of Argentine Telecommunications." Harvard Business School Case 796-065, November 1995. (Revised April 1996.)
- May 1995 (Revised March 1996)
- Case
ToyWorld, Inc.: Information Technology Planning
ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain...
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Keywords:
Strategic Planning;
Information Technology;
Growth and Development;
Expansion;
Partners and Partnerships;
Retail Industry
Applegate, Lynda M. "ToyWorld, Inc.: Information Technology Planning." Harvard Business School Case 195-262, May 1995. (Revised March 1996.)
- February 1995 (Revised June 1999)
- Case
Chemical Bank: Implementing the Balanced Scorecard
By: Robert S. Kaplan and Norman Klein
The retail bank division of Chemical Bank faces declining margins and increased competition in its credit and deposit gathering and processing business. It wishes to implement a new strategy to become a preferred financial service provider to target customer groups....
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Keywords:
Balanced Scorecard;
Adoption;
Growth and Development Strategy;
Communication Strategy;
Customer Relationship Management;
Management Systems;
Performance Evaluation;
Banks and Banking;
Measurement and Metrics;
Banking Industry
Kaplan, Robert S., and Norman Klein. "Chemical Bank: Implementing the Balanced Scorecard." Harvard Business School Case 195-210, February 1995. (Revised June 1999.)
- November 1994 (Revised January 1995)
- Case
Wheeling and Dealing: The Zirconia GT
By: Howard Raiffa, James K. Sebenius, Craig Best and Scot Melland
A personal negotiation episode in purchasing a car is presented. Tactics and strategies commonly encountered by car buyers and car salespeople are illustrated.
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Raiffa, Howard, James K. Sebenius, Craig Best, and Scot Melland. "Wheeling and Dealing: The Zirconia GT." Harvard Business School Case 895-013, November 1994. (Revised January 1995.)
- November 1994
- Case
Dow Corning and the Breast Implant Controversy (A)
By: Willis M. Emmons III, Monica Brand and Greg Keller
In early 1994, Dow Corning Corp. debates whether to participate in a proposed $4.2 billion product liability settlement. Specifically, the firm must decide whether to contribute $2 billion to end a class action suit filed by women suffering from connective tissue...
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Keywords:
Safety;
Ethics;
Health Disorders;
Government Legislation;
Crime and Corruption;
Legal Liability;
Risk and Uncertainty;
Business Strategy;
Communication Strategy;
Lawsuits and Litigation;
Health Industry;
Beauty and Cosmetics Industry
Emmons, Willis M., III, Monica Brand, and Greg Keller. "Dow Corning and the Breast Implant Controversy (A)." Harvard Business School Case 795-047, November 1994.
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve...
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Keywords:
Transformation;
Communication Strategy;
Customers;
Design;
Marketing;
Consumer Behavior;
Product Development;
Research;
Risk and Uncertainty;
Commercialization;
Technology Adoption
Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
- May 1994 (Revised July 1995)
- Case
Taco Bell--1994
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic...
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Keywords:
Information Technology;
Food;
Organizational Structure;
Organizational Culture;
Human Resources;
Brands and Branding;
Organizational Change and Adaptation;
Goals and Objectives;
Change Management;
Expansion;
Business Growth and Maturation;
Communication;
Growth and Development Strategy;
Retail Industry;
Food and Beverage Industry;
United States
Schlesinger, Leonard A. "Taco Bell--1994." Harvard Business School Case 694-076, May 1994. (Revised July 1995.)
- March 1994 (Revised April 1994)
- Case
Eli Lilly and Co.: The Flexible Facility Decision--1993
By: Gary P. Pisano
In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches...
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Keywords:
Debates;
Cost vs Benefits;
Decisions;
Investment;
Goals and Objectives;
Product Launch;
Production;
Corporate Strategy;
Pharmaceutical Industry
Pisano, Gary P. "Eli Lilly and Co.: The Flexible Facility Decision--1993." Harvard Business School Case 694-074, March 1994. (Revised April 1994.)
- March 1994 (Revised October 1994)
- Case
Reading Energy
Reading Energy builds facilities that produce energy from nontraditional fuels. A privately held, entrepreneurial organization, it has spent six years developing a plan to build a waste-to-energy plant in the town of Robbins, Illinois. The plant would burn municipal...
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Keywords:
Energy Generation;
Wastes and Waste Processing;
Business and Community Relations;
Business Plan;
Agreements and Arrangements;
Contracts;
Risk and Uncertainty;
Government and Politics;
Environmental Sustainability;
Business Strategy;
Energy Industry;
Utilities Industry;
Illinois
Reinhardt, Forest L. "Reading Energy." Harvard Business School Case 794-102, March 1994. (Revised October 1994.)
- December 1993 (Revised November 2009)
- Case
Manville Corporation Fiber Glass Group (A)
By: Lynn S. Paine and Sarah Gant
Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a...
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Keywords:
Communication Strategy;
Decision Choices and Conditions;
Ethics;
Health Disorders;
Risk Management;
Marketing Communications;
Product;
Corporate Social Responsibility and Impact;
Safety;
Consumer Products Industry;
Industrial Products Industry
Paine, Lynn S., and Sarah Gant. "Manville Corporation Fiber Glass Group (A)." Harvard Business School Case 394-117, December 1993. (Revised November 2009.)
- August 1993 (Revised August 1994)
- Background Note
Rhetoric of Change
By: Nitin Nohria
Describes the ways in which managers communicate the need to change, specifically the way in which they use vision, crisis, and transition as rhetorical strategies to mobilize change. Also discusses strategies used by those trying to resist change, setting up what may...
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Nohria, Nitin. "Rhetoric of Change." Harvard Business School Background Note 494-036, August 1993. (Revised August 1994.)