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Show Results For
-
All HBS Web
(2,902)
- People (4)
- News (629)
- Research (1,741)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,036)
- 24 Apr 2014
- News
Teaching kids lessons in making choices and tradeoffs
Nan Morrison (MBA 1987) is CEO of the Council for Economic Education, based in New York City. In this video, conducted prior to the W50 celebration of women in the full-time MBA Program at HBS in 2013, she explains how her organization teaches school children lessons...
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- November 2021 (Revised January 2022)
- Case
KFA, Inc.: Building the Future
By: Lynda M. Applegate and Elizabeth M. Adams
In 2021, Greg Bush, Jr., owner, president, and CEO of KFA, Inc. is working with his leadership team to plan for the future. KFA provides consulting services on software and project management needs for infrastructure projects. Bush and his team have just debuted a new...
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Keywords:
Small Business;
Communication Technology;
Developing Countries and Economies;
Growth and Development Strategy;
Infrastructure;
Consulting Industry;
Information Technology Industry;
Chicago;
United States
Applegate, Lynda M., and Elizabeth M. Adams. "KFA, Inc.: Building the Future." Harvard Business School Case 822-046, November 2021. (Revised January 2022.)
- 19 Nov 2014
- News
The Power of Yes
communities globally at GE Money; at IBM he helped to develop the company’s corporate citizenship strategy and launched a leadership program for school administrators in partnership with HBS professor...
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Keywords:
Julia Hanna
- 01 Dec 2016
- News
Inside the Bestseller List with James Andrew Miller
inside look at ESPN, with author Tom Shales—both bestsellers. “I love looking at organizations and studying and reporting on how they operate, what the culture is inside, and how the strategy changes over the course of a company’s life,”...
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- 14 Sep 2017
- News
Political Failure Through a Business Lens
- 01 Sep 2020
- News
Navigating the Populism Phenomenon
have been advocating for, which can be very unorthodox and generate economic disasters. In addition, their effects are very hard to predict because they have not been tested. The resulting uncertainty can also be costly to businesses. What View Details
Keywords:
April White
- Web
Marketing - HBS Online
Certificate Courses (1) Digital Marketing Strategy Professor Sunil Gupta Develop digital marketing strategies that reach and retain customers. 7 weeks, 6-7 hrs/weekApply by July 15$1,750Certificate What You...
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- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over...
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Keywords:
Marketing;
Brand Management;
Brands;
Brand Positioning;
Competitive Positioning;
Competition;
Brands and Branding;
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Advertising Industry;
Apparel and Accessories Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Fashion Industry;
Food and Beverage Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- 21 Aug 2019
- News
Analyzing Homelessness
his company relocated to a site near a shelter and soup kitchen on the city’s west side, where many Cicero employees volunteer or work pro bono on strategy development. He finds cause for optimism in his work with city and state task...
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- March 2014
- Teaching Note
Roll Back Malaria and BCG: The Change Initiative
By: Nava Ashraf and Natalie Kindred
- August 2018
- Teaching Note
Magpie: Developing and Using Buyer Personas
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect...
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- 01 Sep 2007
- News
Getting Security Right
Education classes,” he notes, “we often focus on the actions and strategies of political leaders because they offer compelling examples that are familiar to everyone.” Mills’s new book, Masters of Illusion: American Leadership in the...
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- 01 Mar 2011
- News
The Rankings Game
weight is assigned to the various answers. “I think people would be surprised just how different the methodologies are,” says Brian Kenny, chief marketing and communications officer at HBS whose office manages the data requests that...
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- 21 Jun 2020
- News
Rooting out Racism
diversity strategies and advanced more than 8,000 people of color toward leadership positions, Rice writes that the first step is to define what constitutes racist behavior. He outlines three degrees: Racism in the first degree describes...
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- 2019
- Working Paper
Persuasive Propaganda During the 2015 Argentine Ballotage
By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was...
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Keywords:
Propaganda;
Persuasion;
Voting;
Political Elections;
Government and Politics;
Communication Strategy;
Power and Influence;
Public Opinion;
Argentina
Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Persuasive Propaganda During the 2015 Argentine Ballotage." Harvard Business School Working Paper, No. 20-030, September 2019. (Revised November 2019.)
- April 2011
- Case
Shimano: The Intel of the Bicycle Business
By: Hirotaka Takeuchi and Carin-Isabel Knoop
Shimano, known as the Intel of the bicycle business, is contemplating on investing in a new growth market, namely the comfort bicycle market.
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- 12 May 2016
- News
Food Rescue Is on a Mission
Lawrence University professor at HBS, for the idea that an enterprise can create value that can serve a social cause as well as a business purpose. Porter’s strategy framework was but one memorable lesson that informed an empowering three...
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Keywords:
Jill Radsken
- 2009
- Working Paper
Opening Up or Shutting Down? The Effects of Multiple Identities on Problem Solving
Across three studies, I investigate the distinct effects of multiple identity conflict and enhancement within people on two crucial aspects of resolving problems with others: integrative behavior and openness. The results of two studies support the hypotheses that...
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- 28 Sep 2010
- News
Exposure Abroad Key to Success
- 16 Mar 2017
- News
Making Rapid Progress in the Fight Against Cancer
what’s our strategy for doing so, how we’re going to partner with organizations around the world, and how we build and motivate a team of scientists, doctors, as well as fundraisers, to deliver that mission collectively. “If I give you...
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