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All HBS Web
(2,721)
- People (22)
- News (899)
- Research (1,048)
- Events (6)
- Multimedia (3)
- Faculty Publications (434)
- Web
Community | HBS Online
cultural openness and respect, and the ambition of having a great impact on the world from our different professions and walks of life.” Rosario Ariza García, Bogota Chapter Organizer “The Community fosters...
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- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- Web
LGBTQ+ Community - MBA
a preview experience designed to offer underrepresented students in business a broader understanding of the challenges business leaders face, the many dimensions of the business world, and the impact they can have on their View Details
- Research Summary
Effective Capital Market Communications
Hutton's most recent research and cases examine how managers enhance the credibility and effectiveness of their financial reports and voluntary disclosures. Her most recent working paper, "Effective Voluntary Disclosure" (co-authored with Greg Miller, HBS, and Douglas...
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- November 2017 (Revised September 2020)
- Supplement
Miami's Tech Future (B): Building the Entrepreneurial Ecosystem
In 2017, Miami was rated #1 among U.S. cities for startups, but about 40th for “scale-ups” – growth companies. This case shows how leaders of incubators and accelerators supported startups and a culture of entrepreneurship, but also describes some factors limiting...
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Keywords:
Scaling;
Growth;
Startup;
Community Engagement;
Community Impact;
Community Relations;
Business Startups;
Entrepreneurship;
Information Technology;
Growth and Development Strategy;
Business and Community Relations;
Miami;
Florida
Kanter, Rosabeth Moss. "Miami's Tech Future (B): Building the Entrepreneurial Ecosystem." Harvard Business School Supplement 318-034, November 2017. (Revised September 2020.)
- April 2016
- Teaching Note
Advanced Leadership Pathways: Junko Yoda and Her Collaboration to Address Sex Trafficking in Asia
By: Rosabeth Moss Kanter, Ai-Ling Jamila Malone and Tessa Natanay Hamilton
Following a successful career as the first female Vice President of Goldman Sachs in Asia, Junko Yoda became a 2010 Advanced Leadership Fellow at Harvard University. During her fellowship, she set out to promote awareness, and prevent and alleviate the effects of human...
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- 24 Oct 2017
- Blog Post
The Latin American Community at HBS
Latin American is a state of being, not a regional denomination. Or at least that is what I learned at Harvard Business School. Upon arriving at HBS, members of the Latin American community took conscious steps to get acquainted with...
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- 18 Apr 2023
- News
Leading Organizational Equity: OneTen Community of Practice Summit
- January 2009 (Revised May 2011)
- Case
China Mobile's Rural Communications Strategy
By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly...
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Keywords:
Communication Technology;
Mobile and Wireless Technology;
Investment;
Rural Scope;
Strategy;
Growth and Development Strategy;
Corporate Social Responsibility and Impact;
Business and Government Relations;
Telecommunications Industry;
China
Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
- 01 Mar 2023
- News
Fostering a Supportive Community
After graduating from Cornell University, where he majored in policy analysis, Joshua Mbanusi (MBA 2021) spent seven years working in education and for a nonprofit that advances equity and economic mobility in the southern United States. That experience challenged his...
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Keywords:
Jennifer Mele
- 03 Jun 2020
- News
Keeping a Community Connected
week we're thinking of new ways to effectively reach people,” says Pasquariello. “And learning and adapting.” Susan Young: What is the impact of the virus on the neighborhoods you serve? Justin Pasquariello: Our View Details
Keywords:
Susan Young
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
Center for Community & Population Health Improvement to facilitate the sharing of information and impact data about health improvement efforts among community stakeholders....
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- 01 Jun 2000
- News
HBS Community Reaches Out
impact that five hours of work could have on the lives of senior citizens," she said. "Project Outreach and other volunteer activities put my work at HBS into perspective." One MBA section cleaned and waxed an entire fleet of vans from...
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- September 2020
- Teaching Note
Miami's Tech Future (B): Building the Entrepreneurial Ecosystem
By: Rosabeth Moss Kanter and Joyce J. Kim
In 2017, Miami was rated #1 among U.S. cities for startups, but about 40th for “scale-ups” – growth companies. This case shows how leaders of incubators and accelerators supported startups and a culture of entrepreneurship, but also describes some factors limiting...
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- Web
Your Alumni Community - Alumni
Careers Your Alumni Community Careers Your Alumni Community Learn more about what your fellow HBS alumni have been up to and explore the various ways to connect. Featured Alumni Stories Origin StoriesRe:...
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- 01 Dec 2018
- News
HBS Campaign Impact
that develops leaders of competence and character. These leaders—people who create real value for society—truly make a difference in the world. These stories demonstrate the impact of the Campaign on the School’s students, faculty, staff,...
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- Web
Community - Predoctoral Fellows Program
Community Lasting relationships will shape the researcher you become. As a Predoctoral Fellow at Harvard Business School, you are part of a vibrant academic community. Relationships built through this program have the potential for a...
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