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All HBS Web
(2,139)
- Faculty Publications (364)
- September 1995 (Revised April 1999)
- Case
Exporting American Culture
By: Joseph L. Badaracco Jr. and Jerry Useem
A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions...
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Keywords:
Decision Choices and Conditions;
Forecasting and Prediction;
Cross-Cultural and Cross-Border Issues;
Media;
Business and Community Relations;
Opportunities;
Social Issues;
Media and Broadcasting Industry
Badaracco, Joseph L., Jr., and Jerry Useem. "Exporting American Culture." Harvard Business School Case 396-055, September 1995. (Revised April 1999.)
- October 1994 (Revised November 1994)
- Case
British Airways: Using Information Systems to Better Serve the Customer
By: W. Earl Sasser and Norman Klein
Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment...
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Keywords:
Debates;
Customer Focus and Relationships;
Globalized Markets and Industries;
Service Delivery;
Alliances;
Information Technology;
Aerospace Industry
Sasser, W. Earl, and Norman Klein. "British Airways: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-065, October 1994. (Revised November 1994.)
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- May 1994
- Teaching Note
BayBank Boston TN
By: Joseph L. Badaracco Jr. and Jerry Useem
Teaching Note for (9-393-095).
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- March 1994 (Revised October 1994)
- Case
Reading Energy
Reading Energy builds facilities that produce energy from nontraditional fuels. A privately held, entrepreneurial organization, it has spent six years developing a plan to build a waste-to-energy plant in the town of Robbins, Illinois. The plant would burn municipal...
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Keywords:
Energy Generation;
Wastes and Waste Processing;
Business and Community Relations;
Business Plan;
Agreements and Arrangements;
Contracts;
Risk and Uncertainty;
Government and Politics;
Environmental Sustainability;
Business Strategy;
Energy Industry;
Utilities Industry;
Illinois
Reinhardt, Forest L. "Reading Energy." Harvard Business School Case 794-102, March 1994. (Revised October 1994.)
- July 1993 (Revised September 1995)
- Case
Block 16: Conoco's "Green" Oil Strategy (A)
By: Malcolm S. Salter and Susan E.A. Hall
Conoco's attempted to win an oil development contract in Ecuador's tropical rain forest. The case discusses government perspectives, environmental perspectives, and indigenous people's perspectives. Allows role playing in a "negotiating forum" set up by Conoco to get...
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Keywords:
Governance;
Contracts;
Growth and Development Strategy;
Negotiation;
Practice;
Business and Community Relations;
Environmental Sustainability;
Perspective;
Culture;
Corporate Strategy;
Latin America
Salter, Malcolm S., and Susan E.A. Hall. Block 16: Conoco's "Green" Oil Strategy (A). Harvard Business School Case 394-001, July 1993. (Revised September 1995.)
- March 1993
- Supplement
Burroughs Wellcome and AZT (B)
Describes Burroughs Wellcome's response to protests over the pricing of its AIDS drug AZT in September 1989. Also presents short-term reactions by government officials, AIDS activists, and investors to Burroughs Wellcome's strategy.
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Keywords:
Ethics;
Health Pandemics;
Multinational Firms and Management;
Price;
Crime and Corruption;
Risk and Uncertainty;
Business Strategy;
Business and Community Relations;
Business and Government Relations;
Business and Shareholder Relations;
Pharmaceutical Industry
Emmons, Willis M., III. "Burroughs Wellcome and AZT (B)." Harvard Business School Supplement 793-114, March 1993.
- February 1992 (Revised October 1996)
- Case
CUC International, Inc. (A)
By: Krishna G. Palepu and Paul M. Healy
The case series examines the role of financial reporting and corporate finance policies as vehicles for communication between managers and outside investors. This case describes management's concern that the company's stock is undervalued because analysts viewed the...
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Keywords:
Financial Reporting;
Stocks;
Financial Management;
Decisions;
Economic Slowdown and Stagnation;
Management Style;
Management Practices and Processes;
Business and Shareholder Relations;
Value;
Financial Services Industry
Palepu, Krishna G., and Paul M. Healy. "CUC International, Inc. (A)." Harvard Business School Case 192-099, February 1992. (Revised October 1996.)
- November 1991
- Case
Investor Relations at Work: Situations in the Financial Marketplace
Greyser, Stephen A. "Investor Relations at Work: Situations in the Financial Marketplace." Harvard Business School Case 592-052, November 1991.
- September 1991 (Revised February 1993)
- Case
Burroughs Wellcome and AZT (A)
Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S....
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Keywords:
Governing Rules, Regulations, and Reforms;
Ethics;
Business and Government Relations;
Communication Strategy;
Health Care and Treatment;
Monopoly;
Intellectual Property;
Research and Development;
Price;
Pharmaceutical Industry;
London
Emmons, Willis M., III. "Burroughs Wellcome and AZT (A)." Harvard Business School Case 792-004, September 1991. (Revised February 1993.)
- August 1990
- Case
NASA After Challenger: Restoring an Image
By: Stephen A. Greyser and Norman Klein
In the days following the loss of the space shuttle Challenger and its crew in January of 1986, NASA officials were unwilling to communicate with the media or the public. A siege mentality took hold, and the press and public responded with intense criticism and...
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Keywords:
Communication Strategy;
Policy;
Business and Community Relations;
Situation or Environment;
Conflict Management
Greyser, Stephen A., and Norman Klein. "NASA After Challenger: Restoring an Image." Harvard Business School Case 591-009, August 1990.
- April 1990
- Case
Gillette vs. Coniston: Communications in a Proxy Fight
By: Stephen A. Greyser and Norman Klein
Keywords:
Business and Shareholder Relations;
Corporate Governance;
Communication;
Governing and Advisory Boards
Greyser, Stephen A., and Norman Klein. "Gillette vs. Coniston: Communications in a Proxy Fight." Harvard Business School Case 590-066, April 1990.
- June 1989 (Revised July 1989)
- Case
Coniston vs. Gillette: Communications in a Proxy Fight
By: Stephen A. Greyser and Norman Klein
Keywords:
Business and Shareholder Relations;
Corporate Governance;
Communication;
Governing and Advisory Boards
Greyser, Stephen A., and Norman Klein. "Coniston vs. Gillette: Communications in a Proxy Fight." Harvard Business School Case 589-110, June 1989. (Revised July 1989.)
- August 1988 (Revised August 1989)
- Case
Poletown Dilemma, The
By: Thomas R. Piper
Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,...
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Keywords:
Factories, Labs, and Plants;
Business and Government Relations;
Corporate Social Responsibility and Impact;
Business Offices;
Management Teams;
Restructuring;
Economics;
Auto Industry;
Michigan
Piper, Thomas R. "Poletown Dilemma, The." Harvard Business School Case 389-017, August 1988. (Revised August 1989.)
- Article
An Integrative Model of Hybrid Governance: The Role of Boards in Helping Sustain Organizational Hybridity
By: Anne-Claire Pache, Julie Battilana and Channing Spencer
Hybrid organizations must sustainably attend to multiple goals embedded in different institutional spheres. Past research has highlighted the value for hybrids in recruiting board members representing different logics to avoid attentional drifts; yet, diverse boards...
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Pache, Anne-Claire, Julie Battilana, and Channing Spencer. "An Integrative Model of Hybrid Governance: The Role of Boards in Helping Sustain Organizational Hybridity." Academy of Management Journal (in press). (Pre-published online January 17, 2024.)
- Teaching Interest
Driving Digital Strategy (DIGS)
By: Sunil Gupta
Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips...
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- Forthcoming
- Article
Dynamic Silos: Increased Modularity and Decreased Stability in Intra-organizational Communication Networks During the COVID-19 Pandemic
By: Tiona Zuzul, Emily Cox Pahnke, Jonathan Larson, Christopher White, Patrick Bourke, Nicholas Caurvina, Neha Parikh Shah, Fereshteh Amini, Youngser Park, Joshua Vogelstein, Jeffrey Weston and Carey E. Priebe
Workplace communications around the world were drastically altered by COVID-19, related work-from-home orders, and the rise of remote work. To understand these shifts, we analyzed aggregated, anonymized metadata from over 360 billion emails within 4,361 organizations...
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Zuzul, Tiona, Emily Cox Pahnke, Jonathan Larson, Christopher White, Patrick Bourke, Nicholas Caurvina, Neha Parikh Shah, Fereshteh Amini, Youngser Park, Joshua Vogelstein, Jeffrey Weston, and Carey E. Priebe. "Dynamic Silos: Increased Modularity and Decreased Stability in Intra-organizational Communication Networks During the COVID-19 Pandemic." Management Science (forthcoming).
- Teaching Interest
Overview
By: Jill J. Avery
Creating Brand Value (MBA elective course)
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- Research Summary
Overview
By: Debora L. Spar
My work focuses generally on the intersection between technological change and societal structures, and on the many areas in which business both shapes and is shaped by societal norms.
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Keywords:
Technological And Scientific Innovation;
Technological Change: Choices And Consequences;
Business & Government Relations;
Business And Community;
Capitalism;
Reproduction;
Technological Innovation;
Government and Politics;
Gender;
Business History;
Business and Government Relations;
Education Industry;
United States;
Europe;
Africa;
Asia