Filter Results
:
(2,791)
Show Results For
-
All HBS Web
(2,791)
- People (12)
- News (706)
- Research (1,408)
- Events (11)
- Multimedia (10)
- Faculty Publications (683)
Show Results For
-
All HBS Web
(2,791)
- People (12)
- News (706)
- Research (1,408)
- Events (11)
- Multimedia (10)
- Faculty Publications (683)
- September 2016
- Teaching Note
Apple Pay
By: Shelle Santana and Sunil Gupta
- March–April 2020
- Article
Avoid the Pitfalls of A/B Testing
By: Iavor I. Bojinov, Guillaume Sait-Jacques and Martin Tingley
Online experiments measuring whether “A,” usually the current approach, is inferior to “B,” a proposed improvement, have become integral to the product-development cycle, especially at digital enterprises. But often firms make serious mistakes in conducting these...
View Details
Keywords:
A/B Testing;
Experiment Design;
Social Networks;
Product Development;
Performance Improvement;
Measurement and Metrics;
Social Media
Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.
- Article
Improved Bounds on the Sizes of S.P Numbers
By: Paul Myer Kominers and Scott Duke Kominers
A number which is S.P in base r is a positive integer which is equal to the sum of its base-r digits multiplied by the product of its base-r digits. These numbers have been studied extensively in The Mathematical Gazette. Recently, Shah Ali...
View Details
Keywords:
Mathematical Methods
Kominers, Paul Myer, and Scott Duke Kominers. "Improved Bounds on the Sizes of S.P Numbers." Mathematical Gazette 94, no. 529 (March 2010): 127–129.
- August 2023
- Case
Reimagining Hindustan Unilever (A)
By: Sunil Gupta and Rachna Tahilyani
In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers...
View Details
Keywords:
Experimentation;
Digital Transformation;
Digital Strategy;
Leading Change;
Distribution;
Decisions;
Organizational Change and Adaptation;
Consumer Behavior;
E-commerce;
Competition;
Performance;
Business Strategy;
Marketing;
Transformation;
Consumer Products Industry;
Asia;
India
Gupta, Sunil, and Rachna Tahilyani. "Reimagining Hindustan Unilever (A)." Harvard Business School Case 524-020, August 2023.
- Web
Managing the Future of Work
Managing the challenges posed by the changing nature of workManaging the challenges posed by the changing nature of work Multiple forces of change – demographics, technology, automation, globalization – are coming together at an unprecedented pace and scale. How can...
View Details
- Forthcoming
- Book
The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
By: Steve Kaczynski and Scott Duke Kominers
We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
Keywords:
Economic Systems;
Microeconomics;
Entrepreneurship;
Cultural Entrepreneurship;
Information Technology;
Innovation and Invention;
Innovation Strategy;
Digital Platforms;
Digital Strategy;
Digital Transformation;
Internet and the Web;
Technology Adoption;
Marketing;
Marketing Strategy;
Product Marketing;
Product Positioning;
Markets;
E-commerce;
Market Design;
Value;
Customer Value and Value Chain;
Collaborative Innovation and Invention;
Innovation and Management;
Organizational Structure;
Customer Ownership;
Ownership;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
Kaczynski, Steve, and Scott Duke Kominers. The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create. Portfolio/Penguin, forthcoming.
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
2018 Boston: Harvard Business Review Press Driving Digital Strategy: A Guide to Reimagining Your Business By: Gupta, Sunil Abstract—Disruption and transformation get a lot of hype and for good reason. View Details
Keywords:
Dina Gerdeman
- August 2021 (Revised November 2023)
- Supplement
Coats: Supply Chain Challenges
By: Willy C. Shih
Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour...
View Details
- March 2022
- Case
GrowSari (A): Design for the Last Mile Customer
By: Brian Trelstad, Cam Carag and Michi Ferreol
Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed to decide how to proceed. The pair,...
View Details
Keywords:
Fast Moving Consumer Goods;
Product Launch;
Information Technology;
Analytics and Data Science;
Digital Platforms;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Philippines
Trelstad, Brian, Cam Carag, and Michi Ferreol. "GrowSari (A): Design for the Last Mile Customer." Harvard Business School Case 322-036, March 2022.
- August 2021
- Supplement
Coats: Supply Chain Challenges: Spreadsheet Supplement
By: Willy C. Shih
Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour...
View Details
- 02 Oct 2020
- News
Computer Simulations Are Better — and More Affordable — than Ever
- February 2023
- Supplement
Coats Dyehouse Management
By: Willy C. Shih
Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour...
View Details
Keywords:
Inventory Management;
Supply Chain;
Inventory;
Supply Chain Management;
Operations;
Apparel and Accessories Industry;
Asia
Shih, Willy C. "Coats Dyehouse Management." Harvard Business School Multimedia/Video Supplement 622-703, February 2023.
- 04 Apr 2011
- HBS Case
Reinventing the National Geographic Society
Fossey's 18-year study of mountain gorillas in Rwanda, for one—filling in the empty spots on the world's map as it went along. But when Fahey arrived to head the National Geographic Ventures unit in 1996, the institution was in decline. Decision-making was slow and...
View Details
- Research Summary
Rooting Marketing Strategy in Human Universals
Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization...
View Details
- 15 Dec 2020
- Working Paper Summaries
Biased Sampling of Early Users and the Direction of Startup Innovation
- March 2022
- Supplement
GrowSari (B)
By: Brian Trelstad, Cam Carag and Michi Ferreol
Case supplement for HBS Case No. 322-036. Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed...
View Details
Keywords:
Fast Moving Consumer Goods;
Product Launch;
Information Technology;
Analytics and Data Science;
Digital Platforms;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Philippines
Trelstad, Brian, Cam Carag, and Michi Ferreol. "GrowSari (B)." Harvard Business School Supplement 322-037, March 2022.
- June 2020 (Revised March 2024)
- Case
Deloitte's Pixel (A): Consulting with Open Talent
By: Michael L. Tushman, John Winsor and Kerry Herman
Deloitte Consulting’s General Manager Balaji Bondili, head of Pixel, considers how best to grow Deloitte Consulting’s use of open (on-demand) talent, as consulting companies and their clients face transformative change in the way client engagements and projects get...
View Details
Keywords:
Disruption;
Talent and Talent Management;
Growth and Development Strategy;
Organizational Change and Adaptation;
Consulting Industry;
United States
Tushman, Michael L., John Winsor, and Kerry Herman. "Deloitte's Pixel (A): Consulting with Open Talent." Harvard Business School Case 420-003, June 2020. (Revised March 2024.)
- January 1996 (Revised February 1997)
- Case
Exploring Brand-Person Relationships: Three Life Histories
The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm...
View Details
Fournier, Susan M. "Exploring Brand-Person Relationships: Three Life Histories." Harvard Business School Case 596-093, January 1996. (Revised February 1997.)