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All HBS Web
(6,545)
- People (20)
- News (1,234)
- Research (4,236)
- Events (34)
- Multimedia (72)
- Faculty Publications (3,060)
Show Results For
-
All HBS Web
(6,545)
- People (20)
- News (1,234)
- Research (4,236)
- Events (34)
- Multimedia (72)
- Faculty Publications (3,060)
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
- Working Paper
The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation
- July 1984 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (A)
Youngme Moon
Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and technological innovation, with a particular focus on the emergent AI economy. She is the author of the... View Details
- June 2014
- Article
The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity
- September 2010
- Case
Aaron's: Household Goods for the U.S. Base of the Pyramid
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
- 09 Apr 2024
- Book
Why Work Rituals Bring Teams Together and Create More Meaning
- November 2005 (Revised February 2006)
- Module Note
Rethinking Branding
- 08 Dec 2022
- HBS Case
The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?
- July 2015
- Article
BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment
Deborah M. Winshel
Deborah Winshel is a Senior Lecturer on the faculty of Harvard Business School teaching the first-year required course, Leadership and Corporate Accountability.
She is an experienced business and non-profit leader whose vision and strategic direction have... View Details
- 2004
- Book
Birth of a Salesman: The Transformation of Selling in America
- 2016
- Working Paper
The Empirical Economics of Online Attention
- 2009
- Working Paper
Principles that Matter: Sustaining Software Innovation from the Client to the Web
John Beshears
John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research.... View Details
- Web
Additional Harvard Funding - MBA
- 23 Apr 2013
- First Look
First Look: April 23
- 09 Jan 2024
- In Practice
Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year
- August 2012 (Revised October 2022)
- Case