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All HBS Web
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- Faculty Publications (261)
Show Results For
-
All HBS Web
(886)
- People (2)
- News (116)
- Research (655)
- Events (8)
- Multimedia (1)
- Faculty Publications (261)
- Research Summary
The Economics of Search
Isamar Troncoso
Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.
Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details
- March 2016
- Case
Evive Health and Workplace Influenza Vaccinations
- 2007
- Working Paper
Why Do Intermediaries Divert Search?
- Research Summary
Research
Professor Karmarkar's research in consumer behavior develops theory-driven frameworks “from the brain up”. In particular, using a combination of consumer psychology, behavioral economics, and insights from neuroscience, she investigates the factors that consciously... View Details
- 05 Jul 2006
- Working Paper Summaries
The IPS Property
- 28 Jun 2007
- Working Paper Summaries
Film Rentals and Procrastination: A Study of Intertemporal Reversals in Preferences and Intrapersonal Conflict
- 09 Nov 2016
- HBS Seminar
Robert A. Miller, Tepper School of Business, Carnegie Mellon University
- 2017
- Article
Frictions or Mental Gaps: What's Behind the Information We (Don't) Use and When Do We Care?
- 22 Feb 2012
- Working Paper Summaries
The Dynamic Effects of Bundling as a Product Strategy
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
- 2007
- Working Paper
The 'Fees → Savings' Link, or Purchasing Fifty Pounds of Pasta
- 13 May 2024
- Research & Ideas
Picture This: Why Online Image Searches Drive Purchases
- June 2011 (Revised May 2012)
- Case
Nestlé SA: Nutrition, Health and Wellness Strategy
- 02 Dec 2010
- What Do You Think?
Making Right Choices: Art or Science?
- 28 Jun 2021
- Research & Ideas
Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis
- May 2021
- Case
Roku 2021
- 22 Apr 2013
- Working Paper Summaries
Competing with Privacy
Elizabeth A. Keenan
Elizabeth is visting Boston University Questrom School of Business for the 2023-24 academic year.
Elizabeth Keenan is an assistant professor of business administration in the Marketing Unit. She teaches the Purpose-Driven Marketing...
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