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All HBS Web
(1,274)
- Faculty Publications (193)
- January 2011
- Case
Clean Edge Razor: Splitting Hairs in Product Positioning
By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to...
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Keywords:
Project Management;
Interdepartmental Relations;
Organizational Change;
Organizational Change and Adaptation;
Leadership;
Conflict Management;
Product Positioning;
Marketing Strategy;
Relationships;
Product Development;
Consumer Products Industry;
Consumer Products Industry
Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning." Harvard Business School Brief Case 114-249, January 2011.
- 2012
- Working Paper
Learning from Customers: Individual and Organizational Effects in Outsourced Radiological Services
By: Jonathan R. Clark, Robert S. Huckman and Bradley R. Staats
The ongoing fragmentation of work has resulted in a narrowing of tasks into smaller pieces that can be sent outside the organization and, in many instances, around the world. This trend is shifting the boundaries of organizations and leading to increased outsourcing....
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Keywords:
Experience and Expertise;
Learning;
Health Care and Treatment;
Job Cuts and Outsourcing;
Knowledge Acquisition;
Volume;
Performance Productivity;
Health Industry
Clark, Jonathan R., Robert S. Huckman, and Bradley R. Staats. "Learning from Customers: Individual and Organizational Effects in Outsourced Radiological Services." Harvard Business School Working Paper, No. 11-057, December 2010. (Revised September 2011, January 2013. NBER Working Paper Series, No. w18723, January 2013)
- July 2010
- Case
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara...
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Keywords:
Product Positioning;
Marketing Communications;
Product Launch;
Consumer Behavior;
Pharmaceutical Industry;
United States
Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
- 2009
- Article
Modeling Expert Opinions on Food Healthfulness: A Nutrition Metric
By: Jolie M. Martin, John Beshears, Katherine L. Milkman, Max H. Bazerman and Lisa Sutherland
Research over the last several decades indicates the failure of existing nutritional labels to substantially improve the healthiness of consumers' food and beverage choices. The difficulty for policy-makers is to encapsulate a wide body of scientific knowledge in a... View Details
Keywords:
Judgments;
Food;
Nutrition;
Labels;
Knowledge Use and Leverage;
Demand and Consumers;
Measurement and Metrics;
Mathematical Methods
Martin, Jolie M., John Beshears, Katherine L. Milkman, Max H. Bazerman, and Lisa Sutherland. "Modeling Expert Opinions on Food Healthfulness: A Nutrition Metric." Journal of the American Dietetic Association 109, no. 6 (June 2009): 1088–1091.
- Article
Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations
By: Zoe Chance and Rohit Deshpandé
It is more than mere coincidence that the highest rates of HIV occur in the world's poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first part of this paper explores the economics of HIV and...
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Keywords:
Health Disorders;
Developing Countries and Economies;
Poverty;
Health Care and Treatment;
Social Marketing;
Perspective;
Customer Focus and Relationships;
Profit;
Africa;
Asia;
South America
Chance, Zoe, and Rohit Deshpandé. "Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations." Special Issue on Metric and Interpretive Explorations of Macromarketing. Journal of Macromarketing 29, no. 3 (September 2009).
- July 2008 (Revised May 2017)
- Teaching Note
Financial Leadership in Novartis Consumer Health Businesses
By: Boris Groysberg and Geoff Marietta
Teaching Note for HBS No. 406-102.
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- May 2008
- Teaching Note
Disney Consumer Products: Marketing Nutrition to Children (TN)
By: David E. Bell and Mary L. Shelman
Teaching Note for [507-006].
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- March 2008 (Revised January 2010)
- Background Note
Note on Accountability in the U.S. Health Care System
By: Regina E. Herzlinger and Michael Millenson
This note explains how health care providers, health insurers, and consumers are held accountable for their performance and the entrepreneurial opportunities thus created.
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Keywords:
Entrepreneurship;
Ethics;
Insurance;
Corporate Accountability;
Health Care and Treatment;
Demand and Consumers;
Health Industry;
United States
Herzlinger, Regina E., and Michael Millenson. "Note on Accountability in the U.S. Health Care System." Harvard Business School Background Note 308-111, March 2008. (Revised January 2010.)
- December 2007 (Revised April 2008)
- Case
Alltech...naturally
By: David E. Bell and Mary L. Shelman
Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for...
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Keywords:
Brands and Branding;
Leadership Development;
Customer Focus and Relationships;
Expansion;
Technological Innovation;
Intellectual Property;
Sales;
Value Creation;
Business Model;
Growth and Development Strategy;
Health Industry
Bell, David E., and Mary L. Shelman. "Alltech...naturally." Harvard Business School Case 508-033, December 2007. (Revised April 2008.)
- November 2007
- Class Lecture
The Baby Business (FSS)
By: Debora L. Spar
In vitro fertilization and genetic screening are possible with the advent of biotechnology. International adoptions, surrogacy, and other approaches to family planning are on the rise. But few rules govern these measures, medical costs can be prohibitive, and...
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Keywords:
Governing Rules, Regulations, and Reforms;
Policy;
Demand and Consumers;
Business and Government Relations;
Business and Stakeholder Relations;
Genetics;
Societal Protocols;
Commercialization;
Health Industry;
Health Industry
Spar, Debora L. "The Baby Business (FSS)." Harvard Business School Class Lecture 708-701, November 2007.
- November 2007
- Case
Antegren: A Beacon of Hope
By: Joshua D. Margolis, Thomas J. DeLong and Terence Heymann
The CEO of Biogen Idec faces a set of difficult decisions regarding a promising drug for Multiple Sclerosis that is headed for early approval by the FDA. The first in a series focuses on operational decisions triggered by the drive for early approval. Sparks discussion...
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Keywords:
Demand and Consumers;
Leadership;
Ethics;
Corporate Social Responsibility and Impact;
Decision Choices and Conditions;
Crisis Management;
Health Testing and Trials;
Biotechnology Industry;
Pharmaceutical Industry
Margolis, Joshua D., Thomas J. DeLong, and Terence Heymann. "Antegren: A Beacon of Hope." Harvard Business School Case 408-025, November 2007.
- October 2007
- Case
Colgate Max Fresh: Global Brand Roll-Out
By: John A. Quelch
In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to...
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Keywords:
Marketing Strategy;
Product Launch;
Global Strategy;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry;
China;
Mexico
Quelch, John A., and Jacquie Labatt-Randle. "Colgate Max Fresh: Global Brand Roll-Out." Harvard Business School Case 508-009, October 2007.
- December 2006 (Revised August 2009)
- Case
Disney Consumer Products: Marketing Nutrition to Children
By: David E. Bell and Laura Winig
In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to...
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Keywords:
Age;
Nutrition;
Brands and Branding;
Corporate Social Responsibility and Impact;
Partners and Partnerships;
Social Issues;
Consumer Products Industry;
Consumer Products Industry
Bell, David E., and Laura Winig. "Disney Consumer Products: Marketing Nutrition to Children." Harvard Business School Case 507-006, December 2006. (Revised August 2009.)
- October 2006 (Revised May 2007)
- Case
Academia Barilla
By: David E. Bell and Mary L. Shelman
Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier...
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Keywords:
Supply Chain;
Plant-Based Agribusiness;
Brands and Branding;
Decision Choices and Conditions;
Family Ownership;
Nutrition;
Product Development;
Investment;
Food and Beverage Industry;
Italy
Bell, David E., and Mary L. Shelman. "Academia Barilla." Harvard Business School Case 507-001, October 2006. (Revised May 2007.)
- April 2006
- Case
Finance Leadership in Novartis Consumer Health Businesses
By: Boris Groysberg and Ingrid Vargas
Describes and contrasts the roles and challenges of three high-performing finance heads at Novartis Consumer Health businesses in Australia, Japan, and Venezuela. All three faced tremendous pressures in terms of managing time and limited resources, but the particular...
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Keywords:
Finance;
Financial Management;
Multinational Firms and Management;
Leadership Style;
Health Industry;
Japan;
Australia;
Venezuela
Groysberg, Boris, and Ingrid Vargas. "Finance Leadership in Novartis Consumer Health Businesses." Harvard Business School Case 406-102, April 2006.
- 2006
- Chapter
Consumer-Driven Healthcare: Transforming the Delivery of Health Services
By: R. E. Herzlinger
Herzlinger, R. E. "Consumer-Driven Healthcare: Transforming the Delivery of Health Services." In Futurescan: Healthcare Trends and Implications, 2006 2011, 13–20. Health Administration Press, 2006.
- December 2005 (Revised October 2006)
- Case
Nest Fresh Eggs (A)
By: Teresa M. Amabile and Victoria Winston
Cyd Szymanski's cage-free egg business was threatened by large caged-hen companies that saw new profit potential in the industry she had helped build. Szymanski had based her company, Nest Fresh Eggs, on a strong personal belief that people deserved healthier...
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Keywords:
Motivation and Incentives
Amabile, Teresa M., and Victoria Winston. "Nest Fresh Eggs (A)." Harvard Business School Case 806-056, December 2005. (Revised October 2006.)
- October 2004
- Case
DNA Traceability at Maple Leaf Foods
By: Ray A. Goldberg, Joan McRobbie and Matthew L. Reisman
Maple Leaf Foods is concerned about the bovine spongiform encephalopathy (Mad Cow Disease) issue in Canada and the reputation of Canadian meat products in the domestic and global markets. DNA can now trace products from sow and piglets to consumer pork products....
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- July 2004 (Revised December 2004)
- Case
RelayHealth
By: Joseph B. Lassiter III and Elizabeth Kind
RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors...
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Keywords:
Communication Technology;
Internet and the Web;
Consumer Behavior;
Entrepreneurship;
Health Care and Treatment;
Growth and Development Strategy;
Health Industry;
Health Industry
Lassiter, Joseph B., III, and Elizabeth Kind. "RelayHealth." Harvard Business School Case 805-021, July 2004. (Revised December 2004.)
- 2004
- Chapter
Consumer-Driven Health Care: Management Matters
By: Richard M.J. Bohmer, Amy C. Edmondson and Gary P. Pisano