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Show Results For
-
All HBS Web
(4,143)
- People (8)
- News (586)
- Research (3,042)
- Events (19)
- Multimedia (12)
- Faculty Publications (1,986)
- March 2021
- Article
Assortment Rotation and the Value of Concealment
By: Kris J. Ferreira and Joel Goh
Assortment rotation—the retailing practice of changing the assortment of products offered to customers—has recently been used as a competitive advantage for both brick-and-mortar and online retailers. We focus on product categories where consumers may purchase multiple...
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Keywords:
Assortment Optimization;
Retailing;
Imperfect Information;
Sales;
Strategy;
Consumer Behavior
Ferreira, Kris J., and Joel Goh. "Assortment Rotation and the Value of Concealment." Management Science 67, no. 3 (March 2021): 1489–1507.
- 16 Jul 2016
- News
As our gender spectrum blurs, brands fight to keep the lines drawn
- 2017
- Article
Frictions or Mental Gaps: What's Behind the Information We (Don't) Use and When Do We Care?
By: Benjamin Handel and Joshua Schwartzstein
Consumers suffer significant losses from not acting on available information. These losses stem from frictions such as search costs, switching costs, and rational inattention, as well as what we call mental gaps resulting from wrong priors/worldviews, or relevant...
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Handel, Benjamin, and Joshua Schwartzstein. "Frictions or Mental Gaps: What's Behind the Information We (Don't) Use and When Do We Care?" Journal of Economic Perspectives 32, no. 1 (Winter 2018): 155–178.
- May 16, 2016
- Article
Food Safety Economics: The Cost of a Sick Customer
By: Dina Gerdeman and John A. Quelch
Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe.
Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
Keywords:
Food Safety;
Organic Food;
Supply Chain Management;
Globalization Of Food Business;
Mérieux NutriSciences: Marketing Food Safety Testing;
Food Safety Modernization Act 2011;
Plant-Based Agribusiness;
Transition;
Economic Systems;
Food;
Health;
Supply and Industry;
Logistics;
Practice;
Problems and Challenges;
Quality;
Safety;
Business Strategy;
Corporate Strategy;
Customization and Personalization;
Agriculture and Agribusiness Industry;
Consumer Products Industry;
Food and Beverage Industry;
Insurance Industry;
Public Administration Industry;
Public Relations Industry;
Retail Industry;
Service Industry;
Mexico;
North America;
United States;
Canada
Gerdeman, Dina, and John A. Quelch. "Food Safety Economics: The Cost of a Sick Customer." Harvard Business School Working Knowledge (May 16, 2016).
- June 2016 (Revised November 2021)
- Case
chotuKool: 'Little Cool,' Big Opportunity
By: Rory McDonald, Derek van Bever and Efosa Ojomo
In 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.—one of the companies owned by Godrej Group, a large Indian conglomerate—was preparing to launch an innovative low-cost refrigerator. Developed expressly...
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Keywords:
Disruptive Innovation;
Emerging Markets;
Entrepreneurship;
Growth and Development Strategy;
Marketing Strategy;
Consumer Products Industry;
India
McDonald, Rory, Derek van Bever, and Efosa Ojomo. "chotuKool: 'Little Cool,' Big Opportunity." Harvard Business School Case 616-020, June 2016. (Revised November 2021.)
- 19 Apr 2016
- First Look
April 19, 2016
forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I....
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Keywords:
Sean Silverthorne
- 2018
- Working Paper
Hot or Not? What Makes Product Categories Attractive to Fair Trade and Eco-labeling Organizations
By: Kristin Sippl
This paper probes extant theory on product diversification in the empirical realm of fair trade and eco-labeling organizations (i.e., certification organizations). While much is known about diversification in for-profit firms, less is known about the more complex...
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Keywords:
Hybrid Organizations;
Fair Trade;
Eco-labeling;
Goods and Commodities;
Diversification;
Strategy
Sippl, Kristin. "Hot or Not? What Makes Product Categories Attractive to Fair Trade and Eco-labeling Organizations." Harvard Business School Working Paper, No. 19-023, September 2018. (Work in Progress.)
- 2022
- Book
Purpose + Profit: How Business Can Lift Up the World
By: George Serafeim
The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.
We not only... View Details
We not only... View Details
Keywords:
ESG (Environmental, Social, Governance) Performance;
Profitability;
Business And Society;
Organizations;
Mission and Purpose;
Goals and Objectives;
Social Issues;
Environmental Sustainability;
Value Creation;
Organizational Change and Adaptation
Serafeim, George. Purpose + Profit: How Business Can Lift Up the World. New York: HarperCollins Leadership, 2022.
- Article
Motivated Inferences of Price and Quality in Healthcare Decisions
By: Emily Prinsloo, Kate Barasz and Peter A. Ubel
Policy makers have increasingly advocated for healthcare price transparency, whereby prices are made salient before services are rendered. While such policies may empower consumers, they also bring price to the forefront of healthcare choices as never before, with yet...
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Keywords:
Healthcare;
Price Transparency;
Health Care and Treatment;
Price;
Quality;
Perception;
Consumer Behavior;
Decisions;
Insurance
Prinsloo, Emily, Kate Barasz, and Peter A. Ubel. "Motivated Inferences of Price and Quality in Healthcare Decisions." Special Issue on Healthcare and Medical Decision Making edited by Dipankar Chakravarti, Jian Ni, Meng Zhu. Journal of the Association for Consumer Research 7, no. 2 (April 2022): 186–197.
- 23 Aug 2006
- Op-Ed
The Real Wal-Mart Effect
Wal-Mart's domestic sales volume, U.S. consumers save on the order of $18 billion per year. And because Wal-Mart forces its competitors to charge lower prices as well, this figure is a fraction of the company's real impact. These kinds of...
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- December 2007 (Revised April 2008)
- Case
Alltech...naturally
By: David E. Bell and Mary L. Shelman
Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for...
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Keywords:
Brands and Branding;
Leadership Development;
Customer Focus and Relationships;
Expansion;
Technological Innovation;
Intellectual Property;
Sales;
Value Creation;
Business Model;
Growth and Development Strategy;
Health Industry
Bell, David E., and Mary L. Shelman. "Alltech...naturally." Harvard Business School Case 508-033, December 2007. (Revised April 2008.)
- 27 Aug 2013
- First Look
First Look: August 27
effect of connections is present both for authors who began writing for a media outlet before and after the book release. We then investigate other determinants of expert reviews. Relative to consumer reviews, we find that professional...
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Keywords:
Sean Silverthorne
- 23 Jan 2015
- Research & Ideas
Oil Price Fallout: What Happens Next?
The last six years have proved just how fluid the international oil market is. And if recent support of the Keystone Pipeline by the U.S. House of Representatives and the Nebraska Supreme Court (which approved the pipeline's path through...
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- 16 Oct 2013
- HBS Seminar
Minjae Song, University of Rochester
Fintech Borrowers: Lax-Screening or Cream-Skimming?
Financial markets have recently witnessed a disruptive force: the rise of online intermediaries and, more generally, fintech companies, i.e., firms that apply technology to improve financial activities. Fintech companies have targeted the consumer credit market,... View Details
- 08 Nov 2018
- News
Could Big Data Replace the Creative Director at the Gap?
- Teaching Interest
Strategy and Technology
Overview
This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What are effective strategies for winning in markets with strong network effects? How should... View Details
- September 2022 (Revised December 2022)
- Case
Navya: Steering Toward a Driverless Future
By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere
In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise...
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Keywords:
Autonomous Vehicles;
Market Entry and Exit;
Opportunities;
Governing Rules, Regulations, and Reforms;
Consumer Behavior;
Business Model;
Auto Industry;
Transportation Industry;
France;
United States
De Freitas, Julian, Elie Ofek, Shaun Ingledew, and Tonia Labruyere. "Navya: Steering Toward a Driverless Future." Harvard Business School Case 523-046, September 2022. (Revised December 2022.)
- 16 Mar 2009
- Research & Ideas
When the Internet Runs Out of IP Addresses
roadblocks are delaying its widespread implementation, probably for many years. So what happens when the last IPv4 address is assigned? Harvard Business School professor Benjamin G. Edelman proposes a solution: Create a market for holders...
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- 16 Oct 2018
- Working Paper Summaries