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Show Results For
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All HBS Web
(545)
- News (105)
- Research (376)
- Events (1)
- Multimedia (1)
- Faculty Publications (76)
- 19 Apr 2011
- First Look
First Look: April 19
elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,...
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Sean Silverthorne
- 22 May 2007
- First Look
First Look: May 22, 2007
chapter as one of the great marketing companies, in league with Kraft Food or Coca-Cola. The job of the next CEO would be to unlock the enterprise value of the company in the face of continuing customer consolidation and increasingly diverse View Details
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Martha Lagace
- 02 Oct 2015
- News
The ‘F’ Word
of risk and released me from a personal prison of achievement. Some context: In 1999, I joined a large-scale startup providing a new consumer phone service in Brazil. We raised $2.5 billion, hired 4,000 people in two years, and...
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Walt Disney Studios
- 01 Dec 2016
- News
Alumni Books of 2016
and food habits to marriage and old age, from music and language to celebrities and censorship, he looks at over a hundred ads to study how the Indian consumer has changed over the past five decades and how advertising and society have...
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- Web
Print View - Course Catalog
Movie/TV production, Route optimization etc.) We also look at the power of algorithms to shape consumer behavior (TikTok), the misuse of AI in social contexts such as in the justice system and the industrialization of misinformation and...
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- Web
Podcast - Managing the Future of Work
Managing the Future of Work Chike Aguh on government innovation in workforce development How can government boost competitiveness and spur the creation of good jobs while protecting worker rights and promoting equity? The former Chief...
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- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into...
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- Web
Podcast - Managing the Future of Work
spreads from there. So then a little team becomes a department, becomes the whole company. And so that whole mode of viral mode of growth really propelled a lot of those early years. And it’s something we really engineered, too. I mean, we were all inspired by the rise...
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