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Show Results For
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All HBS Web
(2,061)
- People (3)
- News (346)
- Research (1,289)
- Events (12)
- Multimedia (4)
- Faculty Publications (442)
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
their organizational structures. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and...
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Dina Gerdeman
- Web
Seminars & Conferences - Faculty & Research
The Political Economy of Religion Seminar Series Feb28 28 Feb 2024 Negotiation, Organizations & Markets (NOM) Seminar Botond Köszegi, Bonn Market Failures with Socially Responsible Consumers Time: 12:00 PM – 1:15 PM Location: Cumnock 120...
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- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
growth. Four of the five papers in this year’s volume highlight the increasing role of the Internet and digitization in our understanding of the changing nature of innovation and entrepreneurship and the impact of innovation policy. View Details
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
the body of empirical research on entrepreneurial resource mobilization has grown, the literature has become increasingly fragmented. We review the literature on entrepreneurs’ mobilization of resources, spanning human, social, financial,...
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Dina Gerdeman
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
and fundamental to Kodak’s identity. In January 2016, Clarke and his executive team traveled to Las Vegas, Nevada, for the annual Consumer Electronics Show (CES) where the company unveiled a prototype of its new Super 8 camera—an analog...
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Dina Gerdeman
- Web
Research - Behavioral Finance & Financial Stability
Research Research Invisible Primes: Fintech Lending with Alternative Data By: Marco Di Maggio, Dimuthu Ratnadiwakara & Don Carmichael MAR 2022 Will the use of alternative data to assess borrowers’...
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- 02 Jan 2018
- Research & Ideas
The Most Popular Stories and Research Papers of 2017
Credit: iStockPhoto No surprise: Race and gender were prime topics of interest for Harvard Business School Working Knowledge readers in 2017. Also popular were articles about research that gave us greater understanding about how leaders...
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by Sean Silverthorne
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
future research on the joint pursuit of financial and social goals in organizations. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55763 forthcoming Organization Science Coupling Labor Codes of Conduct and Supplier...
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Dina Gerdeman
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
collaborative, and characterized by public and private partnerships. Those who are responding to society's needs are succeeding; those who are not are losing out. The food system's greatest growth area is the developing world, where millions of small-scale producers,...
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Dina Gerdeman
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
Accountability Increase Diversity? Evidence from IPOs By: Koning, Rembrand, and John-Paul Ferguson Abstract— Does public ownership improve employment diversity? Organizational researchers theorize that increased transparency to regulators...
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Dina Gerdeman
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
practices is important for understanding financial decision-making of households in dire circumstances as well as for setting appropriate consumer protection policies. We conduct a simple experiment in three sites in which we paid off...
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Dina Gerdeman
- Article
Why, When, and How Much to Entertain Consumers in Advertisements?: A Web-based Facial Tracking Field Study
By: Thales Teixeira, Rosalind Picard and Rana el Kaliouby
The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV advertisements can make them more attractive and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and...
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Face-tracking;
Entertainment;
Television;
Purchase Intent;
Commercials;
Facial Expressions;
Marketing Communication;
Advertising;
Television Entertainment;
Marketing;
Advertising Industry
Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby. "Why, When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study." Marketing Science 33, no. 6 (November–December 2014): 809–827.
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic...
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Carmen Nobel
- Web
Technology & Operations Management - Faculty & Research
distancing at every level of society, including universities and research institutes, raising essential questions concerning the continuing importance of physical proximity for scientific and scholarly advance. Using customized author...
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- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52745 June 28, 2017 Harvard Business Review Patent Trolling Isn’t Dead—It’s Just Moving to Delaware By: Cohen, Lauren, Umit G. Gurun, and Scott Duke Kominers Abstract—No abstract available. Publisher's link:...
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Sean Silverthorne
- Web
Strategy Awards & Honors - Faculty & Research
Economics at the International Industrial Organization Conference for "Rising Markups and the Role of Consumer Preferences" with Hendrik Döpper, Nathan H. Miller, and Joel Stiebale. Frank Nagle: Received a GitHub View Details
- 31 Oct 2017
- First Look
New Research and Ideas, October 31, 2017
heterogeneity in consumer sophistication could explain the prevalence and persistence of misconduct at such firms. Misconduct is concentrated at firms with retail customers and in counties with low education, elderly populations, and high...
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by Sean Silverthorne
- Fast Answer
Music & Activism: Market Research Resources
Consumer Behavior Research Guide (Baker Library) Entertainment & Media Research Guide (Baker Library) FAQs Music Industry Statistics Need additional help and...
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- Web
Human Behavior & Decision-Making - Faculty & Research
Human Behavior & Decision-Making Human Behavior & Decision-Making 2014 Book The Power of Noticing: What the Best Leaders See By: Max Bazerman This book will examine the common failure to notice critical information due to bounded awareness. The book will document a...
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- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Value A transnational brand is the corporate brand of firms that market globally in order to leverage economies of scale and scope, according to HBS professors Douglas Holt, John Quelch, and co-author Earl Taylor of Research...
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by Working Knowledge editors