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Show Results For
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All HBS Web
(2,014)
- People (3)
- News (346)
- Research (1,291)
- Events (12)
- Multimedia (4)
- Faculty Publications (443)
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
of products and sell each product infrequently. At the same time, consumer browsing information is typically tracked by online retailers and is much more abundant than purchase data. We propose a demand model that caters to this type of...
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Dina Gerdeman
- Web
Business & Environment - Faculty & Research
behavior. Using scanner panel data from a single California location of a major grocery chain, and completely controlling for consumer heterogeneity, we demonstrate that bringing your own bags simultaneously increases purchases of...
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- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and consumer attitudes...
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Dina Gerdeman
- 02 Aug 2004
- Research & Ideas
Health Care Research and Prospects
As is clear to anyone who pays medical insurance premiums or has undergone any kind of medical procedure, the business of health care is an expensive one. The technology is expensive. The research is expensive. The services are expensive....
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- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
and healthy innovation. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54851 in press Management Science Procedural Justice and the Risks of Consumer Voting By: Kim, Tami, Leslie John, Todd Rogers, and Michael I. Norton...
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by Sean Silverthorne
- Web
Technology & Innovation - Faculty & Research
heterogeneous telecommunication costs arising from different regulatory regimes) strengthens our results. 2014 Working Paper Bridging Science and Technology Through Academic-Industry Partnerships By: Sen Chai and Willy C. Shih Scientific View Details
- June 2010 (Revised July 2011)
- Case
Classic Knitwear and Guardian: A Perfect Fit?
By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a...
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Keywords:
Market Research;
Forecasting;
Consumer Marketing;
New Product Marketing;
Product Lines;
Merchandising;
Branding;
Demand and Consumers;
Partners and Partnerships;
Marketing Strategy;
Forecasting and Prediction;
Product Marketing;
Brands and Branding;
Product Development;
Manufacturing Industry;
Apparel and Accessories Industry
Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit?" Harvard Business School Brief Case 104-217, June 2010. (Revised July 2011.)
- 01 Dec 2017
- News
The Changing Nature of Research
Professor Raffaella Sadun Professor Raffaella Sadun The commitment to advancing thought leadership has been integral to HBS’s identity since the School’s founding more than a century ago. Over the past decade, HBS faculty members have been employing an ever-widening...
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- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
critiques of our work with empirical data and conceptual arguments. We agree with Wilson and Stolarz-Fantino that researchers seeking to understand a policy’s influence on consumers should test predictions...
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Dina Gerdeman
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
strategies for the social media age, and launching a startup for a targeted audience. Students learn to analyze macro and micro economic data of an industry, synthesize consumer demographics and purchase behavior data, and create pro...
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Dina Gerdeman
- 25 Sep 2018
- First Look
New Research and Ideas, September 25, 2018
companies, the companies that hire them, the types of problems that economists are currently working on, and the areas of academic research that have emerged in relation to these problems. Download working paper:...
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Dina Gerdeman
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests that broker incentives are responsible...
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Dina Gerdeman
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
scant direct empirical research on how human interaction patterns change as a result of these architectural changes. In two intervention-based field studies of corporate headquarters transitioning to more open office spaces, we...
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Dina Gerdeman
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
functional form of the underlying model that best represents the data. Thus researchers could use such methods to explore novel and robust patterns in data, allowing the researcher to engage in inductive or...
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Dina Gerdeman
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
August 2018 Negotiation and Conflict Management Research Raiffa Transformed the Field of Negotiation—and Me By: Bazerman, Max Abstract—Howard Raiffa was a role model, friend, and inspiration. He transformed the field of negotiation, and...
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by Sean Silverthorne
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
application, based upon data from multiple APM systems. The research was conducted in collaboration with a European automotive company, using two months of live application data. We show that our model detects abnormal system behavior...
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Dina Gerdeman
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
and Galanz, which has brought microwave ovens to millions of Chinese consumers previously considered too poor to buy such an appliance. What’s more, the essentials of development can be “pulled in” by market-creating innovators—and over...
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Dina Gerdeman
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
the threshold for research and development (R&D) investment in an economically viable product. Further, the small size of patient populations for orphan drugs, together with the increasing prevalence of biologics among orphan drugs,...
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Dina Gerdeman
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
Human Decision Processes Seeker Beware: The Interpersonal Costs of Ignoring Advice By: Blunden, Hayley, Jennifer M. Logg, Alison Wood Brooks, Leslie John, and Francesca Gino Abstract—Prior advice research has focused on understanding when...
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Dina Gerdeman
- 16 Jan 2018
- First Look
First Look at New Research and Ideas, January 16, 2018
and Kate Barasz Abstract—Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual View Details
Keywords:
Sean Silverthorne