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Show Results For
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All HBS Web
(2,019)
- People (3)
- News (348)
- Research (1,294)
- Events (12)
- Multimedia (4)
- Faculty Publications (442)
- Web
Research - Behavioral Finance & Financial Stability
Research Research Invisible Primes: Fintech Lending with Alternative Data By: Marco Di Maggio, Dimuthu Ratnadiwakara & Don Carmichael MAR 2022 Will the use of alternative data to assess borrowers’...
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- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
collaborative, and characterized by public and private partnerships. Those who are responding to society's needs are succeeding; those who are not are losing out. The food system's greatest growth area is the developing world, where millions of small-scale producers,...
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Dina Gerdeman
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
Accountability Increase Diversity? Evidence from IPOs By: Koning, Rembrand, and John-Paul Ferguson Abstract— Does public ownership improve employment diversity? Organizational researchers theorize that increased transparency to regulators...
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Dina Gerdeman
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
practices is important for understanding financial decision-making of households in dire circumstances as well as for setting appropriate consumer protection policies. We conduct a simple experiment in three sites in which we paid off...
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Dina Gerdeman
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
Human Decision Processes Seeker Beware: The Interpersonal Costs of Ignoring Advice By: Blunden, Hayley, Jennifer M. Logg, Alison Wood Brooks, Leslie John, and Francesca Gino Abstract—Prior advice research has focused on understanding when...
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Dina Gerdeman
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52745 June 28, 2017 Harvard Business Review Patent Trolling Isn’t Dead—It’s Just Moving to Delaware By: Cohen, Lauren, Umit G. Gurun, and Scott Duke Kominers Abstract—No abstract available. Publisher's link:...
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Sean Silverthorne
- 16 Jan 2018
- First Look
First Look at New Research and Ideas, January 16, 2018
and Kate Barasz Abstract—Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual View Details
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Sean Silverthorne
- 31 Oct 2017
- First Look
New Research and Ideas, October 31, 2017
heterogeneity in consumer sophistication could explain the prevalence and persistence of misconduct at such firms. Misconduct is concentrated at firms with retail customers and in counties with low education, elderly populations, and high...
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by Sean Silverthorne
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
estimates of real consumption across countries without the need for consumer price index extrapolations. We discuss advantages and limitations associated with the use of online prices for PPPs, including issues of representativeness and...
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Dina Gerdeman
- Web
Human Behavior & Decision-Making - Faculty & Research
Business School Case 324-114, April 2024. How Automakers Can Address Resistance to Self-Driving CarsBy: Stuti Agarwal, Julian De Freitas and Carey K. Morewedge April 3, 2024 | Article | Harvard Business Review (website) Research involving...
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- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=53461 2017 Making Research Matter: A Psychologist's Guide to Public Engagement Government and Organizations: Transforming Institutions Using Behavioral Insights By: Dalton,...
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Carmen Nobel
- Article
Why, When, and How Much to Entertain Consumers in Advertisements?: A Web-based Facial Tracking Field Study
By: Thales Teixeira, Rosalind Picard and Rana el Kaliouby
The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV advertisements can make them more attractive and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and...
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Face-tracking;
Entertainment;
Television;
Purchase Intent;
Commercials;
Facial Expressions;
Marketing Communication;
Advertising;
Television Entertainment;
Marketing;
Advertising Industry
Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby. "Why, When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study." Marketing Science 33, no. 6 (November–December 2014): 809–827.
- Web
Technology & Operations Management - Faculty & Research
Met Council: Revolutionizing Food Pantries in the Digital AgeBy: Elisabeth Paulson and Michael W. Toffel May 2024 (Revised May 2024) | Case | Faculty Research In fall 2023, the Food Program of Met Council—America’s largest Jewish charity...
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- Fast Answer
Music & Activism: Market Research Resources
Demographics & Consumer Behavior Research Guide (Baker Library) Entertainment & Media Research Guide (Baker Library) FAQs Music Industry Statistics Need...
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- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Value A transnational brand is the corporate brand of firms that market globally in order to leverage economies of scale and scope, according to HBS professors Douglas Holt, John Quelch, and co-author Earl Taylor of Research...
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by Working Knowledge editors
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
growth. Four of the five papers in this year’s volume highlight the increasing role of the Internet and digitization in our understanding of the changing nature of innovation and entrepreneurship and the impact of innovation policy. View Details
- Web
Marketing Awards & Honors - Faculty & Research
Research in Marketing for the article entitled "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." Anita Elberse: Received the 2012 Emerald Management Reviews Citation of...
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- 24 Apr 2014
- News
Creating a mathematical method to understand consumer behavior in a digital world
Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of consumer behavior:...
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- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic...
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Carmen Nobel
- 02 Jan 2018
- Research & Ideas
The Most Popular Stories and Research Papers of 2017
Credit: iStockPhoto No surprise: Race and gender were prime topics of interest for Harvard Business School Working Knowledge readers in 2017. Also popular were articles about research that gave us greater understanding about how leaders...
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by Sean Silverthorne