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Show Results For
-
All HBS Web
(2,015)
- People (3)
- News (346)
- Research (1,292)
- Events (12)
- Multimedia (4)
- Faculty Publications (443)
- Web
Human Behavior & Decision-Making - Faculty & Research
Business School Case 324-114, April 2024. How Automakers Can Address Resistance to Self-Driving CarsBy: Stuti Agarwal, Julian De Freitas and Carey K. Morewedge April 3, 2024 | Article | Harvard Business Review (website) Research involving...
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- 02 Jan 2018
- Research & Ideas
The Most Popular Stories and Research Papers of 2017
Credit: iStockPhoto No surprise: Race and gender were prime topics of interest for Harvard Business School Working Knowledge readers in 2017. Also popular were articles about research that gave us greater understanding about how leaders...
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by Sean Silverthorne
- Web
Strategy Awards & Honors - Faculty & Research
in the future." 2022 Alexander J. MacKay: Awarded the 2022 Robert F. Lanzillotti Prize for Best Paper in Antitrust Economics at the International Industrial Organization Conference for "Rising Markups and the Role of Consumer Preferences"...
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- 2014
- Working Paper
The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It
By: Thales S. Teixeira
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste...
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Teixeira, Thales S. "The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It." Harvard Business School Working Paper, No. 14-055, January 2014.
- Web
Marketing Awards & Honors - Faculty & Research
articles published in the "Consumer Identities" special issue of the International Journal of Research in Marketing for the article entitled "Defending the Markers of Masculinity: Consumer Resistance to...
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- 31 Jan 2014
- News
Research Shows Which TV Ads Are Likely to Make Multitaskers Buy
- Fast Answer
Stock Pitching: company, industry and market research
href="https://www.library.hbs.edu/Find/Databases/Passport" style="box-sizing: border-box">Passport
Market research reports about various consumer products and industries... View Details
Market research reports about various consumer products and industries... View Details
- 27 Jun 2017
- First Look
First Look at New Research and Ideas, June 27
century and today. It tells the story of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet rather than consume it. The social and religious beliefs that drove...
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Sean Silverthorne
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
how they relate to the aforementioned hypothesis. Finally, we offer some concluding remarks regarding this article. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=54385 forthcoming Journal of Consumer View Details
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Sean Silverthorne
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
forthcoming Academy of Management Journal Ideological Misfit? Political Affiliation and Employee Departure in the Private-Equity Industry By: Bermiss, Y. Sekou, and Rory McDonald Abstract—Though organizations are increasingly active participants in the political realm,...
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Sean Silverthorne
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
case:https://cb.hbsp.harvard.edu/cbmp/product/717445-PDF-ENG Harvard Business School Case 717-446 AKB48: Going Global? (B) Supplements the (A) case. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/717446-PDF-ENG Harvard Business School Case 617-062 ISRO:...
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Sean Silverthorne
- Web
Demographics & Consumer Behavior | Baker Library | Bloomberg Center | Harvard Business School
Guides Demographics & Consumer Behavior Demographics & Consumer Behavior This guide highlights key resources for researching market demographics and View Details
- March 2023
- Article
Reaching for Rigor and Relevance: Better Marketing Research for a Better World
By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,...
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Keywords:
COVID-19 Pandemic;
Marketing;
Social Issues;
Corporate Social Responsibility and Impact;
Business and Community Relations;
Research
Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1–12.
- Web
General Management Awards & Honors - Faculty & Research
Academy of Social Sciences in 2008. Sandra J. Sucher: Received the 2007–2008 Robert F. Greenhill Award. 2007 Laura Alfaro: Named Faculty Research Fellow at the National Bureau of Economic Research, 2007. Regina E. Herzlinger: Winner of...
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- 06 May 2019
- Research & Ideas
Consumers Blame Business for Global Health Problems. Can Business Become the Solution?
Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all, cigarette makers once used...
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- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
countries. Our results are close to those reported by the International Comparisons Program (ICP) in 2011 and the OECD in 2014 and can be used to obtain more up-to-date estimates of real consumption across countries without the need for View Details
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Sean Silverthorne
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the...
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Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia. Review of Marketing Research. Emerald Publishing Limited, forthcoming.
- 2014
- Other Teaching and Training Material
Marketing Reading: Brand Positioning
By: Jill Avery and Sunil Gupta
This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides...
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Keywords:
Brand Positioning;
Branding;
Consumer Research;
Defensive Strategies;
Market Positioning;
Marketing;
Product Differentiation;
Product Positioning;
Strategic Positioning;
Value Proposition;
Customer Relationship Management;
Organizational Structure;
Customer Satisfaction;
Brands and Branding
Avery, Jill, and Sunil Gupta. "Marketing Reading: Brand Positioning." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8197, 2014.
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
priors/worldviews, or relevant features of a problem not being top of mind. Most research studying such losses does not empirically distinguish between these mechanisms. Instead, we show that most highly cited papers in this area presume...
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Sean Silverthorne
- Web
Research - Managing the Future of Work
Research Research Featured Reports The Partnership Imperative: Community Colleges, Employers, & America’s Chronic Skills Gap By: Joseph B. Fuller & Manjari Raman Healthy Outcomes: How employers' support for...
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