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All HBS Web
(2,389)
- Faculty Publications (556)
- November 1996 (Revised December 1996)
- Case
Rogers Communications, Inc.: The Wave
By: John A. Deighton, Karsten Voermann and Reginal Gilyard
Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating...
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Keywords:
Decisions;
Innovation and Invention;
Marketing Strategy;
Market Entry and Exit;
Internet and the Web;
Mobile and Wireless Technology;
Consumer Behavior;
Technology Adoption;
Telecommunications Industry;
Canada
Deighton, John A., Karsten Voermann, and Reginal Gilyard. "Rogers Communications, Inc.: The Wave." Harvard Business School Case 597-050, November 1996. (Revised December 1996.) (request a courtesy copy.)
- 1996
- Chapter
Commercial Technology: Imaginative Understanding of User Needs
By: D. A. Leonard and J. Doyle
- May 1996 (Revised May 1997)
- Case
Colliers International Property Consultants, Inc.: Managing a Virtual Organization
By: Lynda M. Applegate and Carin-Isabel Knoop
In less than 20 years, the real estate firm Colliers International expanded into a federation of 180 offices with close to 4,500 professionals in over 30 countries. Because Colliers expanded by signing up existing firms strong in their local markets, its leaders had to...
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Keywords:
Demand and Consumers;
Globalized Firms and Management;
Management Practices and Processes;
Service Operations;
Information Technology;
Organizational Structure;
Mergers and Acquisitions;
Business Strategy;
Budgets and Budgeting;
Real Estate Industry
Applegate, Lynda M., and Carin-Isabel Knoop. "Colliers International Property Consultants, Inc.: Managing a Virtual Organization." Harvard Business School Case 396-080, May 1996. (Revised May 1997.)
- April 1996 (Revised April 2004)
- Case
Virtual Vineyards
By: Jeffrey F. Rayport, Alvin J. Silk, Lisa Klein Pearo and Thomas A. Gerace
Virtual Vineyards markets wine from small California vineyards directly to consumers through its site on the World Wide Web. It also facilitates fulfillment of customer orders. The case focuses on the ways in which Virtual Vineyards provides value to end consumers...
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Keywords:
Customer Focus and Relationships;
Technological Innovation;
Management;
Service Operations;
Internet and the Web
Rayport, Jeffrey F., Alvin J. Silk, Lisa Klein Pearo, and Thomas A. Gerace. "Virtual Vineyards." Harvard Business School Case 396-264, April 1996. (Revised April 2004.)
- February 1996 (Revised May 2002)
- Teaching Note
Xerox: Outsourcing Global Information Technology Resources TN
Teaching Note for (9-195-158).
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- December 1995
- Case
AT&T USADirect In-Language Service: India
By: John A. Quelch
AT&T managers are assessing demand for a soon-to-be launched new operator-assisted, in-language international telephone service from India.
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Keywords:
Communication Technology;
Demand and Consumers;
Emerging Markets;
Product Launch;
Telecommunications Industry;
United States;
India
Quelch, John A. "AT&T USADirect In-Language Service: India." Harvard Business School Case 596-013, December 1995.
- October 1995
- Teaching Note
Procter & Gamble: Improving Consumer Value Through Process Design TN
Teaching Note for (9-195-126).
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- January 1995 (Revised November 1996)
- Case
Avalon Information Services, Inc.
By: Lynn S. Paine and Wilda White
The Privacy Review Committee of Avalon Information Services must decide how to deal with concerns voiced by its retail supermarket customers about the privacy of consumer data collected through Avalon's point-of-sale data collection program. One customer is proposing...
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Keywords:
Mission and Purpose;
Safety;
Demand and Consumers;
Rights;
Analytics and Data Science;
Information Technology;
Ethics;
Information Industry
Paine, Lynn S., and Wilda White. "Avalon Information Services, Inc." Harvard Business School Case 395-036, January 1995. (Revised November 1996.)
- October 1994
- Article
When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior
By: R. S. Winer, R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon and A. Mitchell
Winer, R. S., R.E. Bucklin, J. A. Deighton, J. Erdem, P.S. Fader, J.J. Inman, H. Katahira, Katherine N. Lemon, and A. Mitchell. "When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior." Marketing Letters 5, no. 4 (October 1994).
- July 1994
- Case
Microsoft: Multimedia Publications (A)
By: Marco Iansiti and Ellen Stein
Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft...
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Keywords:
Product Development;
Organizational Structure;
Applications and Software;
Design;
Expansion;
Consumer Products Industry;
Consumer Products Industry;
Washington (state, US)
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.
- July 1994 (Revised March 1995)
- Case
Microsoft: Multimedia Publications (B)
By: Marco Iansiti and Ellen Stein
Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products.
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Keywords:
Product Development;
Applications and Software;
Product Design;
Organizational Structure;
Product Launch;
Business Strategy;
Consumer Products Industry;
Consumer Products Industry;
Washington (state, US)
Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (B)." Harvard Business School Case 695-006, July 1994. (Revised March 1995.)
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve...
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Keywords:
Transformation;
Communication Strategy;
Customers;
Design;
Marketing;
Consumer Behavior;
Product Development;
Research;
Risk and Uncertainty;
Commercialization;
Technology Adoption
Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
- October 1993 (Revised September 1994)
- Case
Catalina Marketing Corp.
By: David E. Bell, Walter J. Salmon and Dinny Starr
Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via...
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Keywords:
Advertising;
Information Management;
Expansion;
Product;
Salesforce Management;
Information Technology;
Growth and Development Strategy;
Customer Value and Value Chain;
Advertising Industry
Bell, David E., Walter J. Salmon, and Dinny Starr. "Catalina Marketing Corp." Harvard Business School Case 594-026, October 1993. (Revised September 1994.)
- April 1993 (Revised April 2006)
- Case
Colgate-Palmolive Co.: The Precision Toothbrush
By: John A. Quelch
Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product launches and requires students to do profitability analyses of different positioning alternatives.
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Keywords:
Technological Innovation;
Product Positioning;
Product Launch;
Consumer Products Industry;
Consumer Products Industry;
United States
Quelch, John A. "Colgate-Palmolive Co.: The Precision Toothbrush." Harvard Business School Case 593-064, April 1993. (Revised April 2006.)
- September 1992 (Revised October 1995)
- Teaching Note
Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances TN
Teaching Note for (9-192-030).
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- August 1992
- Case
Otis Pacific Asia Operations (A): National Challenges
Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the...
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Keywords:
Marketing Strategy;
Network Effects;
Problems and Challenges;
Global Strategy;
Goals and Objectives;
Service Delivery;
Competitive Advantage;
Competition;
Technology Industry;
Technology Industry;
India;
Japan;
Malaysia;
Hong Kong
Yoshino, Michael Y. "Otis Pacific Asia Operations (A): National Challenges." Harvard Business School Case 393-009, August 1992.
- September 1991 (Revised November 1997)
- Case
Gillette's Launch of Sensor
By: Pankaj Ghemawat and Benjamin C. Esty
The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Permits analysis...
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Keywords:
Product Launch;
Technological Innovation;
Innovation Strategy;
Business Strategy;
Marketing Strategy;
Measurement and Metrics;
Consumer Products Industry
Ghemawat, Pankaj, and Benjamin C. Esty. "Gillette's Launch of Sensor." Harvard Business School Case 792-028, September 1991. (Revised November 1997.)
- September 1991 (Revised May 1994)
- Case
Microsoft's Networking Strategy
By: David B. Yoffie
Keywords:
Network Effects;
Networks;
Business Strategy;
Information Technology;
Information Technology Industry
Yoffie, David B. "Microsoft's Networking Strategy." Harvard Business School Case 792-021, September 1991. (Revised May 1994.)
- October 1990 (Revised March 1993)
- Background Note
Note on Cable Television Regulation
Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual...
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Keywords:
Information Technology;
Demand and Consumers;
Government Legislation;
Business Growth and Maturation;
Monopoly;
Television Entertainment;
Telecommunications Industry;
Media and Broadcasting Industry
Emmons, Willis M., III. "Note on Cable Television Regulation." Harvard Business School Background Note 391-022, October 1990. (Revised March 1993.)
- September 1990 (Revised January 1992)
- Case
Procter & Gamble Japan (A)
Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry...
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Keywords:
Restructuring;
Change Management;
Profit;
Market Entry and Exit;
Market Participation;
Sales;
Competition;
Technology;
Consumer Products Industry;
Consumer Products Industry;
Japan
Yoshino, Michael Y. "Procter & Gamble Japan (A)." Harvard Business School Case 391-003, September 1990. (Revised January 1992.)