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Show Results For
-
All HBS Web
(2,337)
- People (7)
- News (451)
- Research (1,418)
- Events (4)
- Multimedia (3)
- Faculty Publications (782)
- 09 Mar 2020
- News
Warring Algorithms Could Be Driving Up Consumer Prices
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into...
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Keywords:
Communication Intention and Meaning;
Interactive Communication;
Marketing Communications;
Consumer Behavior;
Social and Collaborative Networks;
Internet and the Web
Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
- 2021
- Working Paper
Friends and Family Money: P2P Transfers and Financially Fragile Consumers
By: Tetyana Balyuk and Emily Williams
We assess the impact that real time money transfer technology has on consumer outcomes, particularly during periods of financial fragility. We do this by developing a new data set that documents use of Zelle—the most widely used P2P money transfer technology in the...
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Keywords:
P2P Money Transfers;
Real Time Payments;
Fintech;
Finance;
Information Technology;
Personal Finance;
Financial Condition
Balyuk, Tetyana, and Emily Williams. "Friends and Family Money: P2P Transfers and Financially Fragile Consumers." Working Paper, November 2021.
- 22 Nov 2011
- News
As Layoffs Rise, Stock Buybacks Consume Cash
- 09 Feb 2024
- News
The Rise of Consumer Crypto
- 05 Aug 2002
- Research & Ideas
Are Consumers the Cure for Broken Health Insurance?
patient-protection legislation promising to set off a round of expensive lawsuits, and costly genomic technologies on the horizon, the price of insurance is almost certain to continue its upward spiral in the years ahead. And what do...
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by Regina E. Herzlinger
- 28 Jul 2015
- Working Paper Summaries
Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970–2008
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
Consumer product makers looking to sell in Asia cannot expect the relative homogeneity they find in the U.S. or European countries, according to the panelists at the "Consumer Marketing in Asia" panel at the HBS Asia Business...
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by Julie Jette
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
choice, why would you have to be brand loyal?" Consumer loyalty, he continued, "will vary and fluctuate on a technological continuum of innovation/change (loyal one day and maybe not the...
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- October 2009
- Article
Shaping Online Consumer Choice by Partitioning the Web
By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than...
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Keywords:
Decision Choices and Conditions;
Information Management;
Demand and Consumers;
Research;
Internet and the Web;
Valuation
Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
- September 2018
- Article
Aggregation of Consumer Ratings: An Application to Yelp.com
By: Weijia Dai, Ginger Jin, Jungmin Lee and Michael Luca
Because consumer reviews leverage the wisdom of the crowd, the way in which they are aggregated is a central decision faced by platforms. We explore this "rating aggregation problem" and offer a structural approach to solving it, allowing for (1) reviewers to vary in...
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Keywords:
User Generated Content;
Crowdsourcing;
Yelp;
Social and Collaborative Networks;
Information;
Internet and the Web;
Learning;
Mathematical Methods;
E-commerce
Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca. "Aggregation of Consumer Ratings: An Application to Yelp.com." Quantitative Marketing and Economics 16, no. 3 (September 2018): 289–339.
- September 2019
- Case
Funding Sources for Science & Technology Start-ups in India
By: Tarun Khanna, Arjun Swarup and Rachna Tahilyani
India's start-up ecosystem is amongst the largest globally, with a variety of funding options from angel investors, venture capital and corporate venture capital to debt. Classic consumer focused start-ups which look to leverage technology have been able to raise...
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Keywords:
Venture Capital;
Business Startups;
Science;
Information Technology;
Technology Industry;
Technology Industry;
Technology Industry;
India;
South Asia
Khanna, Tarun, Arjun Swarup, and Rachna Tahilyani. "Funding Sources for Science & Technology Start-ups in India." Harvard Business School Case 720-401, September 2019.
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
online digital world, consumers are searching for ways to reclaim these values in many of the industries I’ve studied. What advice would you offer to an endangered industry? If you foresee your core View Details
- 13 Oct 2023
- News
Will Consumers Buy ‘Selfish’ Self-Driving Cars?
- October 14, 2023
- Article
Will Consumers Buy Selfish Self-Driving Cars?
De Freitas, Julian. "Will Consumers Buy Selfish Self-Driving Cars?" Wall Street Journal (October 14, 2023), C5.
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
going to do it more conveniently,’” says Thales S. Teixeira, author of the new book Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, which debuts tomorrow. “Incumbents tend to respond to decoupling by gluing...
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- February 2018 (Revised December 2019)
- Case
Rise of the Drones: Identified Technologies
By: Andy Wu and George Gonzalez
The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider...
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Keywords:
Applications and Software;
Digital Platforms;
Disruption;
Network Effects;
Computer Industry;
Web Services Industry;
Pittsburgh;
San Francisco
Wu, Andy, and George Gonzalez. "Rise of the Drones: Identified Technologies." Harvard Business School Case 718-482, February 2018. (Revised December 2019.)
- July 2006 (Revised March 2010)
- Case
Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry
By: Ramon Casadesus-Masanell and Jordan Mitchell
Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live....
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Keywords:
Business Model;
Market Entry and Exit;
Competitive Strategy;
Software;
Information Technology Industry
Casadesus-Masanell, Ramon, and Jordan Mitchell. "Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry." Harvard Business School Case 707-413, July 2006. (Revised March 2010.)
- May 2017 (Revised March 2018)
- Case
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big...
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Keywords:
Retailing;
Preference Elicitation;
Big Data;
Predictive Analytics;
Artificial Intelligence;
Fashion;
Marketing;
Marketing Strategy;
Marketing Channels;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Analytics and Data Science;
Forecasting and Prediction;
E-commerce;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
Canada;
North America
Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.)
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
This brings us full cycle to some of our original questions about consumer generated marketing. Is it really something "new under the sun"? Is it, for marketers, a disruptive technology in its own...
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Keywords:
by James Heskett