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All HBS Web
(6,716)
- Faculty Publications (2,090)
- May 1981 (Revised June 1994)
- Case
Stride Rite: Demand Forecasting Process (A)
Schleifer, Arthur, Jr. "Stride Rite: Demand Forecasting Process (A)." Harvard Business School Case 181-122, May 1981. (Revised June 1994.)
- April 1981 (Revised January 1997)
- Case
Corning Glass Works: The Z-Glass Project
By: Kim B. Clark
Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative and there are deep disagreements about what is wrong and how to fix...
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Keywords:
Decisions;
Production;
Problems and Challenges;
Conflict Management;
Performance Productivity;
Factories, Labs, and Plants;
Groups and Teams;
Consumer Products Industry;
Consumer Products Industry;
United States
Clark, Kim B. "Corning Glass Works: The Z-Glass Project." Harvard Business School Case 681-091, April 1981. (Revised January 1997.)
- February 1981 (Revised November 1981)
- Case
Mason Household Products
By: W. Earl Sasser
Keywords:
Consumer Products Industry
Sasser, W. Earl. "Mason Household Products." Harvard Business School Case 681-078, February 1981. (Revised November 1981.)
- 1981
- Article
A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy
By: Rohit Deshpandé and S. Krishnan
Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this...
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- 1982
- Article
Correlates of Deficient Consumer Environments: The Case of the Elderly
By: Rohit Deshpandé and S. Krishnan
Although much research attention has been given to the format of consumer information environments, there has been little study of the effects of consumer environments lacking in information. This paper describes an empirical study of elderly consumers functioning in...
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Deshpandé, Rohit, and S. Krishnan. "Correlates of Deficient Consumer Environments: The Case of the Elderly." Advances in Consumer Research 9 (1982): 515–519.
- December 1980 (Revised April 1981)
- Case
General Electric Co.: Appliance Division Advertising
Greyser, Stephen A. "General Electric Co.: Appliance Division Advertising." Harvard Business School Case 581-095, December 1980. (Revised April 1981.)
- Article
Consumer Satisfaction with Food Products
By: John A. Quelch and Stephen B. Ash
Quelch, John A., and Stephen B. Ash. "Consumer Satisfaction with Food Products." Food Policy 5, no. 4 (November 1980): 313–318.
- 1980
- Chapter
Consumer Satisfaction with Appliances and Personal Care Equipment
By: S. Ash, M. Grant and J. Quelch
- 1980
- Chapter
Consumer Satisfaction, Dissatisfaction, and Complaining Behavior: A Comprehensive Study of Rentals, Public Transportation and Utilities
By: S. Ash and J. Quelch
Ash, S., and J. Quelch. "Consumer Satisfaction, Dissatisfaction, and Complaining Behavior: A Comprehensive Study of Rentals, Public Transportation and Utilities." In Refining the Conceptualization and Measurement of Consumer Satisfaction and Complaining Behavior, edited by H. Hunt and R. Day, 120–130. Bloomington: Indiana University, School of Business, 1980.
- 1980
- Chapter
Measuring Consumer Satisfaction and Complaint Behavior: A Study of Financial Services and Insurance
By: J. Quelch and S. Ash
- 1980
- Chapter
Consumer Products Warranties: Perspectives and Issues
By: J. Kennedy, M. Pearce and J. Quelch
Kennedy, J., M. Pearce, and J. Quelch. "Consumer Products Warranties: Perspectives and Issues." In Macromarketing: A Canadian Perspective, edited by D. Thompson, 251–272. Chicago: American Marketing Association, 1980.
- April 1980 (Revised September 1985)
- Background Note
The Disposable Diaper Industry in 1974
Describes the rapidly growing disposable diaper industry in 1974, a period in which Procter and Gamble's industry leadership faced strong challenges from Kimberly Clark, Johnson and Johnson, and Union Carbide. The latter two firms were in the process of entry into the...
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Porter, Michael E. "The Disposable Diaper Industry in 1974." Harvard Business School Background Note 380-175, April 1980. (Revised September 1985.)
- Article
Levitz Furniture: A Case History in the Creation and Destruction of Shareholder Value
By: W. E. Fruhan Jr.
Fruhan, W. E., Jr. "Levitz Furniture: A Case History in the Creation and Destruction of Shareholder Value." Financial Analysts Journal (March–April 1980).
- 1980
- Article
Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model
By: Rohit Deshpandé and S. Krishnan
Most of the work in impulse purchase behavior has investigated the association of socioeconomic variables and unplanned purchases with equivocal results. This paper examines the interrelationship between impulse purchases, credit card usage, cost of items bought, and...
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- January 1980 (Revised October 1993)
- Case
Renn Zaphiropoulos
By: John P. Kotter
Focuses on the management style of Renn Zaphiropoulos in the context of a rapidly changing business environment within Xerox Corporation. To be contrasted with the case, Fred Henderson and the videotape, A Day with Fred Henderson (9-881-502), which are appropriate for...
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Keywords:
Situation or Environment;
Management Style;
Consumer Products Industry;
Consumer Products Industry
Kotter, John P. "Renn Zaphiropoulos." Harvard Business School Case 480-044, January 1980. (Revised October 1993.)
- December 1979 (Revised October 1983)
- Case
Fred Henderson
By: John P. Kotter
Focuses on the management style of Fred Henderson in the context of a relatively stable business environment within Xerox Corporation. To be contrasted with the case, Renn Zaphiropoulos and the videotape, A Day with Renn Zaphiropoulos (9-881-501), which are appropriate...
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Keywords:
Situation or Environment;
Management Style;
Consumer Products Industry;
Consumer Products Industry
Kotter, John P. "Fred Henderson." Harvard Business School Case 480-043, December 1979. (Revised October 1983.)
- 1979
- Chapter
Advertising Waste and Consumer Protection: Issues for Policymakers and Practitioners
By: J. Quelch and M. Pearce