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All HBS Web
(4,292)
- Faculty Publications (1,567)
- August 1993
- Case
Giddings & Lewis: In Search of the Cutting Edge (A)
By: Robert G. Eccles Jr., Nitin Nohria and Norman Klein
Eccles, Robert G., Jr., Nitin Nohria, and Norman Klein. "Giddings & Lewis: In Search of the Cutting Edge (A)." Harvard Business School Case 494-023, August 1993.
- August 1993 (Revised April 1997)
- Case
Southwest Airlines: 1993 (A)
By: James L. Heskett and Roger H. Hallowell
Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture.
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Keywords:
Decisions;
Cost Management;
Profit;
Marketing;
Service Operations;
Organizational Culture;
Corporate Strategy;
Expansion;
Air Transportation Industry;
United States
Heskett, James L., and Roger H. Hallowell. "Southwest Airlines: 1993 (A)." Harvard Business School Case 694-023, August 1993. (Revised April 1997.)
- July 1993 (Revised September 1995)
- Case
Block 16: Conoco's "Green" Oil Strategy (A)
By: Malcolm S. Salter and Susan E.A. Hall
Conoco's attempted to win an oil development contract in Ecuador's tropical rain forest. The case discusses government perspectives, environmental perspectives, and indigenous people's perspectives. Allows role playing in a "negotiating forum" set up by Conoco to get...
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Keywords:
Governance;
Contracts;
Growth and Development Strategy;
Negotiation;
Practice;
Business and Community Relations;
Environmental Sustainability;
Perspective;
Culture;
Corporate Strategy;
Latin America
Salter, Malcolm S., and Susan E.A. Hall. Block 16: Conoco's "Green" Oil Strategy (A). Harvard Business School Case 394-001, July 1993. (Revised September 1995.)
- July 1993 (Revised September 1995)
- Supplement
Block 16: Ecuadorian Government's Perspective
By: Malcolm S. Salter and Susan E.A. Hall
Supplements Block 16: Conoco's Green Oil Strategy (A). Provides the government perspective on Conoco's Ecuadorian strategy. Designed to be distributed to students who will be playing the role of Ecuadorian government officials.
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Keywords:
Policy;
Business or Company Management;
Resource Allocation;
Marketing Strategy;
Natural Environment;
Environmental Sustainability;
Perspective;
Corporate Strategy
Salter, Malcolm S., and Susan E.A. Hall. "Block 16: Ecuadorian Government's Perspective." Harvard Business School Supplement 394-002, July 1993. (Revised September 1995.)
- July 1993 (Revised September 1995)
- Supplement
Block 16: Environmental Groups' Perspectives
By: Malcolm S. Salter and Susan E.A. Hall
Supplements Block 16: Conoco's Green Oil Strategy (A). Provides the environmental groups' perspective on Conoco's Ecuadorian strategy. Designed to be distributed to students who will be playing the role of Ecuadorian environmentalists.
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Keywords:
Resource Allocation;
Marketing Strategy;
Natural Environment;
Environmental Sustainability;
Perspective;
Corporate Strategy
Salter, Malcolm S., and Susan E.A. Hall. "Block 16: Environmental Groups' Perspectives." Harvard Business School Supplement 394-004, July 1993. (Revised September 1995.)
- July 1993 (Revised March 1995)
- Case
Millipore Corporate Strategy
By: Nitin Nohria and V. Kasturi Rangan
Millipore, a $750 million (sales) company with three divisions, had been growing at a rate of 20% in the 1970s, but this growth rate had slowed considerably in the 1980s. CEO John Gilmartin was looking for ways to reenergize the organization and redirect its strategy...
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Keywords:
Problems and Challenges;
Corporate Strategy;
Restructuring;
Growth and Development Strategy;
Goals and Objectives;
Business Processes;
Organizational Structure
Nohria, Nitin, and V. Kasturi Rangan. "Millipore Corporate Strategy." Harvard Business School Case 594-009, July 1993. (Revised March 1995.)
- July 1993
- Supplement
Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution
Rangan, V. Kasturi. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Video Supplement 593-515, July 1993.
- July 1993
- Supplement
Advertising Council: Corporate Strategy
Rangan, V. Kasturi. "Advertising Council: Corporate Strategy." Harvard Business School Video Supplement 593-513, July 1993.
- April 1993 (Revised July 1994)
- Case
MathSoft, Inc. (A)
MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of...
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Keywords:
Information Technology;
Corporate Entrepreneurship;
Applications and Software;
Communication Strategy;
Salesforce Management;
Marketing Channels;
Advertising;
Product Launch;
Information Technology Industry;
Industrial Products Industry;
United States
Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094, April 1993. (Revised July 1994.)
- April 1993 (Revised November 1995)
- Case
San Miguel Corporation: Facing the 1990s
By: James E. Austin and Francisco Roman
Austin, James E., and Francisco Roman. "San Miguel Corporation: Facing the 1990s." Harvard Business School Case 793-129, April 1993. (Revised November 1995.)
- February 1993 (Revised April 1995)
- Case
Sharp Corporation: Technology Strategy
By: David J. Collis and Tomo Noda
Teaches the evolution of the corporate strategy of Sharp Corp., Japan. Sharp Corp., a second-tier assembler of TV sets and home appliances, gradually and consistently improved performance by developing expertise in electronic device technologies such as specialized ICs...
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Keywords:
Innovation and Invention;
Leadership;
Performance Improvement;
Corporate Strategy;
Diversification;
Technology Adoption;
Electronics Industry;
Japan
Collis, David J., and Tomo Noda. "Sharp Corporation: Technology Strategy." Harvard Business School Case 793-064, February 1993. (Revised April 1995.)
- December 1992
- Case
BASF: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Multinational Firms and Management;
Corporate Strategy;
Consumer Products Industry;
United States;
Germany
Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
- December 1992
- Case
Du Pont: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes Du Pont's 1992 corporate advertising campaign, and its objectives and key messages. The campaign is set in the context of Du Pont's historical corporate positioning ("better things for better living"). Includes target audiences, budget considerations, and the...
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Keywords:
Advertising Campaigns;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Corporate Strategy;
Chemical Industry
Greyser, Stephen A., and Norman Klein. "Du Pont: Corporate Advertising for 1992." Harvard Business School Case 593-023, December 1992.
- December 1992 (Revised June 1996)
- Case
Siemens Corporation (A): Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,...
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Keywords:
Advertising Campaigns;
Trade;
Marketing Strategy;
Market Entry and Exit;
Performance Evaluation;
Germany;
United States
Greyser, Stephen A., and Norman Klein. "Siemens Corporation (A): Corporate Advertising for 1992." Harvard Business School Case 593-022, December 1992. (Revised June 1996.)
- November 1992 (Revised August 2001)
- Case
Eskimo Pie Corporation
In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public...
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Keywords:
Initial Public Offering;
Decisions;
Mergers and Acquisitions;
Performance Productivity;
Leadership;
Corporate Entrepreneurship;
Expansion;
Ownership;
Food and Beverage Industry;
Manufacturing Industry
Ruback, Richard S. "Eskimo Pie Corporation." Harvard Business School Case 293-084, November 1992. (Revised August 2001.)
- November 1992 (Revised March 1997)
- Case
The Advertising Council: Corporate Strategy
By: V. Kasturi Rangan and Jayne D. Kramer
Rangan, V. Kasturi, and Jayne D. Kramer. "The Advertising Council: Corporate Strategy." Harvard Business School Case 593-059, November 1992. (Revised March 1997.)
- November 1992 (Revised May 1993)
- Case
American Mobile Satellite Corporation
By: Frank V. Cespedes and Laura Goode
American Mobile Satellite Corp. (AMSC) has a license to provide wireless mobile communications via satellite throughout the United States and 200 miles of coastal waters. The first satellite launch is scheduled for 1994 and, in the interim, AMSC is providing limited...
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Keywords:
Wireless Technology;
Decisions;
Distribution Channels;
Marketing Strategy;
Product Development;
Sales;
Emerging Markets;
Resource Allocation;
Performance Capacity;
Communications Industry;
Information Technology Industry;
United States
Cespedes, Frank V., and Laura Goode. "American Mobile Satellite Corporation." Harvard Business School Case 593-038, November 1992. (Revised May 1993.)
- October 1992 (Revised September 1996)
- Case
McDonald's Corporation
By: David M. Upton and Joshua D. Margolis
McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services in order to maintain growth. Now, new competitors...
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Keywords:
Corporate Strategy;
Diversification;
Problems and Challenges;
Environmental Sustainability;
Quality;
Competitive Strategy;
Growth and Development Strategy;
Operations;
Integration;
Food and Beverage Industry;
United States
Upton, David M., and Joshua D. Margolis. "McDonald's Corporation." Harvard Business School Case 693-028, October 1992. (Revised September 1996.)
- October 1992
- Supplement
Cooper Industries Video
By: David J. Collis
Bob Gigile, Chairman and CEO of Cooper Industries, describes the company's philosophy behind acquisitions and his corporate strategy. He then answers questions raised by the case discussion.
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Collis, David J. "Cooper Industries Video." Harvard Business School Video Supplement 793-504, October 1992.