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All HBS Web
(2,328)
- Faculty Publications (487)
- April 2022
- Teaching Note
Publicis Groupe 2021: Changing Nearly Everything
By: Rosabeth M. Kanter, Tonia Labruyere, Vincent Dessain and Catarina Martinez
After a leadership change at the French advertising company Publicis, new CEO Arthur Sadoun has to navigate changes due to digitalization and a pandemic. Teaching Note for HBS Case No. 322-050.
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- March 2022 (Revised January 2023)
- Case
Innovation at Moog Inc.
This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using...
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Keywords:
Innovation;
Innovation Lab;
Innovation Management;
Motivation;
Incentives;
Culture;
Compensation;
Compensation And Benefits;
Scalability;
Business Growth and Maturation;
Collaborative Innovation and Invention;
Independent Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Organizational Culture;
Performance Consistency;
Performance Effectiveness;
Performance Efficiency;
Performance Productivity;
Performance Evaluation;
Creativity;
Motivation and Incentives;
Aerospace Industry;
Transportation Industry;
United States
Hall, Brian J., Ashley V. Whillans, Davis Heniford, Dominika Randle, and Caroline Witten. "Innovation at Moog Inc." Harvard Business School Case 922-040, March 2022. (Revised January 2023.)
- Article
The Messy but Essential Pursuit of Purpose
By: Ranjay Gulati
Most forward-thinking executives have embraced the notion that purpose-driven companies can solve social and environmental problems while also generating wealth, creating win-win outcomes that benefit everyone. But ideal solutions are rare. Many purpose-driven...
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Keywords:
Purpose;
Sustainability;
Mission and Purpose;
Social Issues;
Environmental Sustainability;
Profit;
Business and Stakeholder Relations;
Decision Making
Gulati, Ranjay. "The Messy but Essential Pursuit of Purpose." Harvard Business Review 100, no. 2 (March–April 2022): 45–55.
- February 2022 (Revised November 2022)
- Case
Fondeadora
By: Álvaro Rodríguez Arregui and Mitchell Weiss
Norman Müller and René Serrano, cofounders of Fondeadora, a Mexican “neobank,” had lined up a $12.5 million in Series A funding round in 2020 only to run into a major obstacle: The lead investor was Gradient Ventures, a venture firm launched by Alphabet, Inc., and...
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Keywords:
Fundraising;
Entrepreneurship;
Venture Capital;
Financial Institutions;
Business Startups;
Government Legislation;
Governing Rules, Regulations, and Reforms;
Financial Strategy;
Financial Services Industry;
Mexico City;
Latin America
Rodríguez Arregui, Álvaro, and Mitchell Weiss. "Fondeadora." Harvard Business School Case 822-077, February 2022. (Revised November 2022.)
- February 2022 (Revised May 2022)
- Case
Buddy Valastro: Cake Boss
By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
Buddy Valastro, celebrity baker and business owner, inherited his father’s bakery—Carlo’s Bake Shop of Hoboken, New Jersey—at the age of seventeen. He had willed the shop to survive and gone on to fame through his television show, “Cake Boss”—the name most people now...
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Keywords:
Bakery;
Entrepreneur;
Scalability;
Digital;
Systems;
Process Improvement;
Team Effectiveness;
Team Building;
COVID-19 Pandemic;
Food;
Entrepreneurship;
Family Business;
Crisis Management;
Change Management;
Leadership;
Creativity;
Operations;
Groups and Teams;
Brands and Branding;
Food and Beverage Industry;
United States
Groysberg, Boris, Evan M.S. Hecht, and Katherine Connolly Baden. "Buddy Valastro: Cake Boss." Harvard Business School Case 422-060, February 2022. (Revised May 2022.)
- Article
Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood
By: Hong Luo and Laurina Zhang
Social movements have the potential to effect change in firm decision-making. In this paper, we examine whether the #MeToo movement, spurred by the Harvey Weinstein scandal, led to changes in the likelihood of Hollywood producers working with female writers on new...
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Keywords:
Gender Inequality;
Social Movement;
Scandal;
Creative Industries;
Project Selection;
Gender;
Equality and Inequality;
Social Issues;
Film Entertainment;
Projects;
Change
Luo, Hong, and Laurina Zhang. "Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood." Management Science 68, no. 2 (February 2022): 1278–1296.
- January 2022 (Revised March 2022)
- Teaching Note
Market for Judgement: The Creative Destruction Lab
By: Hong Luo
Teaching Note for HBS Case No. 719-479.
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- January 10, 2022
- Article
The Secret Ingredient of Thriving Companies? Human Magic
By: Hubert Joly
The traditional corporate approach to motivating people has been a combination of carrots and sticks: a system of financial incentives designed to mobilize everyone around a plan designed by a few smart people at the top. Multiple studies have confirmed that, for any...
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Keywords:
Meaning;
Purpose;
Organizational Culture;
Employees;
Motivation and Incentives;
Performance
Joly, Hubert. "The Secret Ingredient of Thriving Companies? Human Magic." Harvard Business Review (website) (January 10, 2022).
- December 2, 2021
- Article
Former Best Buy CEO Hubert Joly: Empowering Workers to Create ‘Magic’
By: Hubert Joly and Adi Ignatius
Hubert Joly was behind an amazing turnaround at Best Buy. While everybody was saying he should lay people off to solve the company’s problems, Joly instead listened to the people working for him and found solutions that didn’t involve people losing their jobs....
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Keywords:
Purpose;
Meaningful Work;
Employee Empowerment;
Mission and Purpose;
Employees;
Organizational Culture;
Leadership
Joly, Hubert, and Adi Ignatius. "Former Best Buy CEO Hubert Joly: Empowering Workers to Create ‘Magic’." Harvard Business Review (website) (December 2, 2021). (Interview with Adi Ignatius, with embedded video.)
- Article
How Direct-to-Consumer Brands Can Continue to Grow
By: V. Kasturi Rangan, Daniel Corsten, Matt Higgins and Leonard A. Schlesinger
Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how...
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Keywords:
Direct-to-consumer;
Customer Journey;
Business Model;
Customer Relationship Management;
Growth and Development Strategy
Rangan, V. Kasturi, Daniel Corsten, Matt Higgins, and Leonard A. Schlesinger. "How Direct-to-Consumer Brands Can Continue to Grow." Harvard Business Review 99, no. 6 (November–December 2021): 101–109.
- October 2021 (Revised February 2022)
- Case
Hospital 57357: Aligning Performance Towards a Vision of a Cancer-Free Childhood
By: Susanna Gallani and Youssef Abdel Aal
The case follows the Children Cancer Hospital in Egypt, also known as Hospital 57357, as it goes through the roll-out of a new performance management system, which Dr. Sherif Abouel Naga, founder and CEO of the hospital, had championed. This was a critical juncture as...
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Keywords:
Healthcare;
Performance Management;
Performance Incentives;
Strategic Alignment;
Health Care and Treatment;
Nonprofit Organizations;
Strategy;
Alignment;
Performance Evaluation;
Mission and Purpose;
Change Management;
Health Industry;
Egypt;
Middle East
Gallani, Susanna, and Youssef Abdel Aal. "Hospital 57357: Aligning Performance Towards a Vision of a Cancer-Free Childhood." Harvard Business School Case 122-041, October 2021. (Revised February 2022.)
- October 2021
- Article
Judgment Aggregation in Creative Production: Evidence from the Movie Industry
By: Hong Luo, Jeffrey T. Macher and Michael Wahlen
We study a novel, low-cost approach to aggregating judgment from a large number of industry experts on ideas that they encounter in their normal course of business. Our context is the movie industry, in which customer appeal is difficult to predict and investment costs...
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Keywords:
Judgment Aggregation;
Quality Uncertainty;
Creative Industry;
Project Evaluation And Selection;
Creativity;
Film Entertainment;
Judgments;
Motion Pictures and Video Industry
Luo, Hong, Jeffrey T. Macher, and Michael Wahlen. "Judgment Aggregation in Creative Production: Evidence from the Movie Industry." Management Science 67, no. 10 (October 2021): 6358–6377.
- September 24, 2021
- Article
A Labor Movement for the Platform Economy
By: Li Jin, Scott Duke Kominers and Lila Shroff
Platforms are fundamentally changing the contract between workers and companies—and the workers and creatives that create value for platform companies, and rely on platforms for their livelihoods, often have little power when it comes to getting their concerns...
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Keywords:
Gig Workers;
Decentralized Collective Action;
Internet and the Web;
Labor;
Labor and Management Relations;
Digital Platforms
Jin, Li, Scott Duke Kominers, and Lila Shroff. "A Labor Movement for the Platform Economy." Harvard Business Review Digital Articles (September 24, 2021).
- September 2021 (Revised November 2022)
- Case
MAYA Capital
By: Robert F. White, Carla Larangeira and Pedro Levindo
MAYA Capital co-founders Lara Lemann and Monica Saggioro raised $41.5 million through a series of closings for their early-stage Latin American venture capital fund. The two women had met for the first time in mid-2016 when Lemann was contemplating scaling her angel...
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Keywords:
Early Stage;
Portfolio Construction;
Fund Management;
Investment;
Entrepreneurship;
Venture Capital;
Investment Portfolio;
Strategy;
Business Startups;
Management;
Investment Funds;
Latin America
White, Robert F., Carla Larangeira, and Pedro Levindo. "MAYA Capital." Harvard Business School Case 822-038, September 2021. (Revised November 2022.)
- May 2021 (Revised February 2024)
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
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Keywords:
Data;
Data Analytics;
Artificial Intelligence;
AI;
AI Algorithms;
AI Creativity;
Fashion;
Retail;
Retail Analytics;
E-Commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Predictive Analytics;
App Development;
"Marketing Analytics";
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Online Advertising;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Analytics and Data Science;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Digital Marketing;
Internet and the Web;
Mobile and Wireless Technology;
AI and Machine Learning;
E-commerce;
Digital Platforms;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
- May 19, 2021
- Article
Measuring the Impact of #MeToo on Gender Equity in Hollywood
By: Hong Luo and Laurina Zhang
The #MeToo movement has brought issues of sexual harassment and gender inequities to the forefront around the world. But how much of a tangible impact has it had on the experiences of women in the workplace? In this piece, the authors discuss their research that...
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Keywords:
#MeToo Movement;
Gender Equity;
Creative Industries;
Impact;
Gender;
Equality and Inequality;
Film Entertainment;
Social Issues
Luo, Hong, and Laurina Zhang. "Measuring the Impact of #MeToo on Gender Equity in Hollywood." Harvard Business Review Digital Articles (May 19, 2021).
- 2022
- Working Paper
Gender Inequality and the Direction of Ideas: Evidence from the Weinstein Scandal and #MeToo
By: Hong Luo and Laurina Zhang
How do the Harvey Weinstein scandal and #MeToo affect women’s likelihood of working
in male-dominated domains and the types of ideas developed in Hollywood? To discern these
events’ impact, we exploit the variation in whether a producer previously collaborated with...
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Keywords:
Gender Inequality;
Gender Segregation;
Social Movement;
Direction Of Innovation;
Creative Industries;
Gender;
Equality and Inequality;
Social Issues;
Creativity;
Film Entertainment
Luo, Hong, and Laurina Zhang. "Gender Inequality and the Direction of Ideas: Evidence from the Weinstein Scandal and #MeToo." Harvard Business School Working Paper, No. 21-107, March 2021. (Revised December 2022.)
- February 2021 (Revised January 2024)
- Case
Walt Disney: Changing the World
By: Robert Simons and Shirley Sun
This case describes the rise of Walt Disney, founder of the worldwide entertainment company. The case describes how Disney, as a young artist, created memorable figures such as Mickey Mouse and went on to produce Academy-award-winning films and build the world’s most...
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Keywords:
Creativity Teams;
Entertainment Industry;
Family;
Entertainment;
Creativity;
Personal Characteristics;
Business Startups;
Work-Life Balance;
Personal Development and Career;
Success;
Entertainment and Recreation Industry
Simons, Robert, and Shirley Sun. "Walt Disney: Changing the World." Harvard Business School Case 121-056, February 2021. (Revised January 2024.)
- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
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Keywords:
Data;
Data Analytics;
Artificial Intelligence;
AI;
AI Algorithms;
AI Creativity;
Fashion;
Retail;
Retail Analytics;
E-Commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Preference Prediction;
Predictive Analytics;
App Development;
"Marketing Analytics";
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Online Advertising;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Analytics and Data Science;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Digital Marketing;
Internet and the Web;
Mobile and Wireless Technology;
AI and Machine Learning;
E-commerce;
Digital Platforms;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
- January 2021 (Revised August 2021)
- Case
ByteDance: TikTok and the Trials of Going Viral
By: William C. Kirby and John P. McHugh
In 2020, TikTok became the most valuable start-up ever. The short-form, video-sharing social media platform emerged as the crown jewel of the Chinese technology firm ByteDance, realizing 850 million monthly users and an estimated worth of $180 billion. However, a...
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Keywords:
China;
Technology;
Startup;
Start-up;
International Strategy;
Global Strategy And Leadership;
Innovation;
Political Risk;
Regulations;
Trump;
Foreign Policy;
Foreign Investment;
Chinese Internet Market;
Global Strategy;
Crisis Management;
Risk and Uncertainty;
Entrepreneurship;
Globalized Economies and Regions;
Government Legislation;
Innovation and Management;
Governing Rules, Regulations, and Reforms;
Internet and the Web;
Social Media;
Technology Industry;
China;
United States
Kirby, William C., and John P. McHugh. "ByteDance: TikTok and the Trials of Going Viral." Harvard Business School Case 321-110, January 2021. (Revised August 2021.)