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Show Results For
-
All HBS Web
(2,268)
- People (10)
- News (682)
- Research (1,195)
- Events (10)
- Multimedia (29)
- Faculty Publications (706)
- January 2003
- Case
Mountain Dew: Selecting New Creative
The key role of selecting creative in brand communications, the problems with building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the senior management skills needed to interpret ads are highlighted.
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Holt, Douglas B. "Mountain Dew: Selecting New Creative." Harvard Business School Multimedia/Video Case 503-038, January 2003.
- 01 Oct 1997
- Conference Presentation
Rewards and Creativity
By: B. A. Hennessey and Teresa M. Amabile
Keywords:
Creativity
- 12 Oct 1999
- Research & Ideas
The Creativity Maze
creative people. When asked what makes the difference between creative scientists and those who are less creative, the Nobel-prizewinning physicist Arthur Schawlow said, "The labor-of-love aspect is...
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by Teresa Amabile
- 1994
- Article
The Delicate Balance in Managing for Creativity
By: T. M. Amabile
Organizational stimulants and obstacles to creativity are summarized. The management tasks of supporting creativity and encouraging innovation are described as a delicate balance between over-control and chaos. A technology used to assess the climate for creativity is...
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Amabile, T. M. "The Delicate Balance in Managing for Creativity." R&D Innovator 3 (1994): 1–9.
- 06 Sep 2011
- Research & Ideas
How Small Wins Unleash Creativity
to recent research, the single most important factor is simply a sense of making progress on meaningful work. But creating an environment that fosters progress takes some careful effort. In their new book, The Progress Principle: Using Small Wins to Ignite Joy,...
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by Carmen Nobel
- October 1996
- Article
Assessing the Work Environment for Creativity
By: T. M. Amabile, R. Conti, H. Coon, J. Lazenby and M. Herron
We describe the development and validation of a new instrument, KEYS: Assessing the Climate for Creativity, designed to assess perceived stimulants and obstacles to creativity in organizational work environments. The KEYS scales have acceptable factor structures,...
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Keywords:
Creativity;
Motivation and Incentives;
Organizational Culture;
Innovation and Invention;
Groups and Teams;
Performance;
Research;
Theory
Amabile, T. M., R. Conti, H. Coon, J. Lazenby, and M. Herron. "Assessing the Work Environment for Creativity." Academy of Management Journal 39, no. 5 (October 1996): 1154–1184.
- 07 Sep 2011
- News
How Small Wins Unleash Creativity
- 1987
- Book
Creativity and Learning
By: Beth A. Hennessey and T. M. Amabile
Hennessey, Beth A., and T. M. Amabile. Creativity and Learning. Washington, D.C.: National Education Association, 1987.
- July 2012
- Class Lecture
The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work
What really makes people happy, motivated, productive, and creative at work? Professor Amabile's research, based on analyzing nearly 12,000 daily diaries of team members working on collaborative projects, reveals some surprising answers. Inner work life—a person's...
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Keywords:
Employee Motivation;
Fostering Performance;
Improving Creativity;
The Importance Of Progress;
Employee Attitude;
Enhancing Work Life;
Improving Productivity;
Inner Work Life;
Motivation and Incentives;
Working Conditions;
Creativity;
Performance Productivity;
Attitudes;
Employees
Amabile, Teresa M. "The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work." Harvard Business School Class Lecture 813-701, July 2012.
- 26 Jan 2017
- News
Creativity and Innovation
Professor Dianne Taylor-Gearing (GMP11, 2011) is president of the Nova Scotia College of Art and Design University. In this video, she talks about how the school encourages students to blend the creative arts with technology as a path to...
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- October 2008
- Article
Creativity and the Role of the Leader
By: Teresa M. Amabile and Mukti Khaire
In today's innovation-driven economy, understanding how to generate great ideas has become an urgent managerial priority. Suddenly, the spotlight has turned on the academics who've studied creativity for decades. How relevant is their research to the practical...
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Keywords:
Leadership;
Commercialization;
Managerial Roles;
Creativity;
Innovation and Management;
Social and Collaborative Networks;
Diversity
Amabile, Teresa M., and Mukti Khaire. "Creativity and the Role of the Leader." Harvard Business Review 86, no. 10 (October 2008).
- 13 Mar 2015
- News
How to manage for collective creativity
- March 2012
- Article
Perspectives on the Social Psychology of Creativity
By: Teresa M. Amabile and Julianna Pillemer
Scholars began serious study into the social psychology of creativity about 25 years after the field of creativity research had taken root. Over the past 35 years, examination of social and environmental influences on creativity has become increasingly vigorous, with...
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Amabile, Teresa M., and Julianna Pillemer. "Perspectives on the Social Psychology of Creativity." Journal of Creative Behavior 46, no. 1 (March 2012): 3–15.
- 1989
- Chapter
Public and Private Creativity
By: T. M. Amabile and S. J. Sensabaugh
Keywords:
Creativity
- 15 Aug 2009
- Conference Presentation