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- November 1993
- Case
FCB and Publicis (C): The German-Led Network
By: Rosabeth M. Kanter and Pamela A. Yatsko
After U.S.-based Foote, Cone & Belding (FCB) and Publicis of France established an international advertising alliance in May 1988, alliance leaders set out to merge offices in Europe. They were confronted with a particularly tricky situation in Germany, which, if...
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Keywords:
Joint Ventures;
Alliances;
Globalized Firms and Management;
Partners and Partnerships;
Advertising;
Cross-Cultural and Cross-Border Issues;
Diversity;
Communications Industry;
Advertising Industry;
France;
Germany;
United States;
Europe
Kanter, Rosabeth M., and Pamela A. Yatsko. "FCB and Publicis (C): The German-Led Network." Harvard Business School Case 394-079, November 1993.
- April 1992 (Revised June 1993)
- Case
Otis South Africa (A)
By: Michael Beer
Otis Worldwide CEO, George David, was frustrated with the slow pace of nonwhite advancement within Otis South Africa. After a few years of trying to elicit action from South African management, he decided to send a 28-year old U.S. employee to take over as the human...
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Keywords:
Business Subsidiaries;
Multinational Firms and Management;
Race;
Operations;
Business Headquarters;
Performance Improvement;
Human Resources;
Cross-Cultural and Cross-Border Issues;
Industrial Products Industry;
South Africa;
United States
Beer, Michael. "Otis South Africa (A)." Harvard Business School Case 492-049, April 1992. (Revised June 1993.)
- February 1992 (Revised April 1995)
- Case
Pfizer: Global Protection of Intellectual Property
By: Lynn S. Paine and Michael Santoro
Top officials at Pfizer are assessing their strategy for improving protection of Pfizer's patents around the world. The outcome of the Uruguay Round of the GATT negotiations is uncertain, and it is not clear whether an acceptable intellectual property protection...
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Keywords:
Patents;
Trade;
Policy;
Government and Politics;
Business Strategy;
Agreements and Arrangements;
Alliances;
Cross-Cultural and Cross-Border Issues;
Pharmaceutical Industry;
United States;
Japan;
Europe
Paine, Lynn S., and Michael Santoro. "Pfizer: Global Protection of Intellectual Property." Harvard Business School Case 392-073, February 1992. (Revised April 1995.)
- 1992
- Article
British Business in Germany since the Nineteenth Century
By: G. Jones
Keywords:
Business Ventures;
Business History;
Cross-Cultural and Cross-Border Issues;
Germany;
United Kingdom
Jones, G. "British Business in Germany since the Nineteenth Century." Zeitschrift für Unternehmensgeschichte 37 (1992).
- June 1991 (Revised April 1993)
- Case
Acer, Inc.
By: Robert H. Hayes
Acer is undergoing two major transitions at the time of this case: from a small, entrepreneurially-run company to a large professionally-run one; and from a largely domestic company to a multinational one. After a decade of phenomenal growth, it is now facing a major...
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Keywords:
Transition;
Motivation and Incentives;
Multinational Firms and Management;
Business Growth and Maturation;
Employees;
Resignation and Termination;
Cross-Cultural and Cross-Border Issues;
Diversity;
Computer Industry;
Taiwan
Hayes, Robert H. "Acer, Inc." Harvard Business School Case 691-104, June 1991. (Revised April 1993.)
- April 1990
- Case
Nestle Alimentana S.A. -- Infant Formula (Abridged)
By: James E. Austin
The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because...
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Keywords:
Product Marketing;
Emerging Markets;
Developing Countries and Economies;
Distribution Channels;
Marketing Strategy;
Cross-Cultural and Cross-Border Issues;
Food;
Business Subsidiaries;
Food and Beverage Industry;
United States;
Switzerland
Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
- Research Summary
Managing International Trade and Investment
By: Debora L. Spar
Introduced by Debora Spar in 1995, Managing International Trade and Investment is an elective course that prepares students to deal with the distinct set of management challenges that face cross-border businesses. Building on experience that suggests that what works...
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