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- April 2021
- Case
Coca-Cola: Preparing for the Next 100 Years
By: Cynthia A. Montgomery and James Weber
In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company’s...
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Keywords:
Strategy;
Diversification;
Change Management;
Organizational Culture;
Environmental Sustainability;
Food and Beverage Industry;
United States
Montgomery, Cynthia A., and James Weber. "Coca-Cola: Preparing for the Next 100 Years." Harvard Business School Case 721-359, April 2021.
- 2023
- Working Paper
Learning from People Like Me: The Impact of Demographic Diversity on Invisible Knowledge Consumption and Performance in Online Knowledge Exchange Platforms
By: Laura R. Huber, Jacqueline N. Lane, Haylee Ham and Karim R. Lakhani
The proliferation of online knowledge-sharing and online learning platforms with broad accessibility to participants across the globe has instigated a shift in how people acquire knowledge and new skills. These platforms bring together a demographically diverse pool of...
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Keywords:
Homophily;
Online Courses;
Social Engagement;
Business Skills Training;
Business Education;
Internet and the Web;
Knowledge Sharing;
Age
Huber, Laura R., Jacqueline N. Lane, Haylee Ham, and Karim R. Lakhani. "Learning from People Like Me: The Impact of Demographic Diversity on Invisible Knowledge Consumption and Performance in Online Knowledge Exchange Platforms." Harvard Business School Working Paper, No. 21-072, December 2020. (Revised August 2023.)
- 2015
- Chapter
Consuming Brands
By: Jill Avery and Anat Keinan
Traditional definitions of branding often underestimate the value a brand has for infusing a choice situation with meaning. This chapter explores how people consume brands and presents three perspectives on the meaning of brands that have diverse theoretical roots in...
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Avery, Jill, and Anat Keinan. "Consuming Brands." Chap. 8 in The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton. New York: Cambridge University Press, 2015.
- July 2015
- Teaching Note
CJ E&M: Creating a K-Culture in the U.S.
By: Elie Ofek and Michael Norris
This teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to...
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- January 2015 (Revised April 2018)
- Case
CJ E&M: Creating a K-Culture in the U.S.
By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's...
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Keywords:
Cultural Consumption;
Media Businesses;
International Marketing;
Event Marketing;
Creative Industries;
Cross-cultural Adaptation;
Ethnic Marketing;
South Korea;
Marketing Strategy;
Entertainment;
Global Strategy;
Cross-Cultural and Cross-Border Issues;
Entertainment and Recreation Industry;
United States;
South Korea
Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.)
- 2013
- Book
Flourishing: A Frank Conversation About Sustainability
By: John Ehrenfeld and Andrew J. Hoffman
Flourishing: A Frank Conversation about Sustainability invites you into a conversation between a teacher, John R. Ehrenfeld, and his former student now professor, Andrew J. Hoffman, as they discuss how to create a sustainable world. Unlike virtually all other...
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Ehrenfeld, John, and Andrew J. Hoffman. Flourishing: A Frank Conversation About Sustainability. Stanford University Press, 2013. (Finalist for the 2014 Best Book Award, Social Issues in Management Division, Academy of Management.)
- Research Summary
The Politics of Food
By: Gunnar Trumbull
This project explores the origins and evolution of national food cultures, emphasizing the sources of variation in terms of quality, safety, and 'sophistication'. Comparing food cultures in postwar Italy, France, and America, I argue that distinctive national...
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