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- June 2017
- Article
Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol
By: Silvia Bellezza, Neeru Paharia and Anat Keinan
While research on conspicuous consumption has typically analyzed how people spend money on products that signal status, we investigate conspicuous consumption in relation to time. We argue that a busy and overworked lifestyle, rather than a leisurely lifestyle, has...
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Bellezza, Silvia, Neeru Paharia, and Anat Keinan. "Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol." Journal of Consumer Research 44, no. 1 (June 2017): 118–138.
- Research Summary
Simultaneous Distinction, Democratization and Omnivorism Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks
Sociologists have long examined the interactive relationship between social structure, taste and power. This literature has overwhelmingly fallen into three, ostensibly competing, theoretical “camps”: Distinction, where high-status consumers use...
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- 2017
- Working Paper
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture
By: Ai Hisano
This working paper examines the remarkable growth of wine consumption in the United States since the 1960s. The country is now the largest wine consumer in the world, exceeding the wine-producing European countries such as France and Italy, which had long dominated...
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Keywords:
Marketing Strategy;
Industry Growth;
Transformation;
Perception;
Food and Beverage Industry;
United States
Hisano, Ai. "Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture." Harvard Business School Working Paper, No. 17-099, May 2017.
- January 2015 (Revised April 2018)
- Case
CJ E&M: Creating a K-Culture in the U.S.
By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's...
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Keywords:
Cultural Consumption;
Media Businesses;
International Marketing;
Event Marketing;
Creative Industries;
Cross-cultural Adaptation;
Ethnic Marketing;
South Korea;
Marketing Strategy;
Entertainment;
Global Strategy;
Cross-Cultural and Cross-Border Issues;
Entertainment and Recreation Industry;
United States;
South Korea
Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.)
- July 2015
- Teaching Note
CJ E&M: Creating a K-Culture in the U.S.
By: Elie Ofek and Michael Norris
This teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to...
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- Article
Red Light States: Who Buys Online Adult Entertainment?
By: Benjamin Edelman
This paper studies the adult online entertainment industry, particularly the consumption side of the market. In particular, it focuses on the demographics and consumption patterns of those who subscribe to adult entertainment websites. On the surface, this business...
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Keywords:
Online Technology;
Segmentation;
Film Entertainment;
Demographics;
Web Sites;
Competition;
Governing Rules, Regulations, and Reforms;
Demand and Consumers;
Legal Liability;
Culture;
Religion;
Entertainment and Recreation Industry;
United States
Edelman, Benjamin. "Red Light States: Who Buys Online Adult Entertainment?" Journal of Economic Perspectives 23, no. 1 (Winter 2009): 209–220.
- April 2021
- Case
Coca-Cola: Preparing for the Next 100 Years
By: Cynthia A. Montgomery and James Weber
In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company’s...
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Keywords:
Strategy;
Diversification;
Change Management;
Organizational Culture;
Environmental Sustainability;
Food and Beverage Industry;
United States
Montgomery, Cynthia A., and James Weber. "Coca-Cola: Preparing for the Next 100 Years." Harvard Business School Case 721-359, April 2021.
- Research Summary
The Politics of Food
By: Gunnar Trumbull
This project explores the origins and evolution of national food cultures, emphasizing the sources of variation in terms of quality, safety, and 'sophistication'. Comparing food cultures in postwar Italy, France, and America, I argue that distinctive national...
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- August 2014
- Background Note
The Structure and Functioning of Art Markets
By: Mukti Khaire and Eleanor Kenyon
The production, valuation, and consumption of contemporary art are guided by cultural and economic forces that play out in primary and secondary markets. Artists seek the attention of art dealers, who, along with auction houses, play a large role in determining what is...
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Khaire, Mukti, and Eleanor Kenyon. "The Structure and Functioning of Art Markets." Harvard Business School Background Note 815-042, August 2014.
- 2015
- Chapter
Consuming Brands
By: Jill Avery and Anat Keinan
Traditional definitions of branding often underestimate the value a brand has for infusing a choice situation with meaning. This chapter explores how people consume brands and presents three perspectives on the meaning of brands that have diverse theoretical roots in...
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Avery, Jill, and Anat Keinan. "Consuming Brands." Chap. 8 in The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton. New York: Cambridge University Press, 2015.
- 2013
- Book
Flourishing: A Frank Conversation About Sustainability
By: John Ehrenfeld and Andrew J. Hoffman
Flourishing: A Frank Conversation about Sustainability invites you into a conversation between a teacher, John R. Ehrenfeld, and his former student now professor, Andrew J. Hoffman, as they discuss how to create a sustainable world. Unlike virtually all other...
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Ehrenfeld, John, and Andrew J. Hoffman. Flourishing: A Frank Conversation About Sustainability. Stanford University Press, 2013. (Finalist for the 2014 Best Book Award, Social Issues in Management Division, Academy of Management.)
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
makes sense to many people because they are so influenced by the most spectacular fragments of men's consumption that appear on the popular culture radar: Harley rallies in Sturgis, the Million Man March,...
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Keywords:
by Manda Salls
- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
classical economic model and discussing extensions of the classical model and explanations grounded in behavioral economics that can account for the observed patterns. This part covers five topics: consumption and savings, borrowing,...
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Keywords:
Dina Gerdeman
- Research Summary
Dissertation - Social Structure and Mechanisms of Collective Production:Evidence from Wikipedia
Andreea's dissertation research examines social networks in the setting of collective production, defined as collective action oriented towards production of collective goods - goods available for consumption by all members of a group whenever they... View Details
- Research Summary
Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached"
If consumers view their brands as extensions of themselves, what happens when undesirable consumers adopt these same brands? I address this question by examining an issue that is of great concern to managers of high-status brands: the rampant spread...
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- 06 Dec 2016
- First Look
December 6, 2016
importance to the American economic past and prompt enduring questions about the relationship of market freedom to human freedom. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=51947 forthcoming Journal of Consumer Research Conspicuous View Details
Keywords:
Sean Silverthorne
- 06 Sep 2016
- First Look
September 6, 2016
Abstract—This article examines why organic agriculture and food consumption developed more strongly in some countries than others between the 1970s and the 2000s. The focus is the limited growth of the New Zealand organic sector, which...
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Keywords:
Carmen Nobel
- Web
Human Behavior & Decision-Making - Faculty & Research
suggests that appetitive rather than consummatory activity may best predict future choice and consumption. These findings imply that distinguishing appetite from consumption may improve predictions of future choice and illuminate neural...
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- Web
Business & Environment - Faculty & Research
subsequent chapters describe how leaders at firms such as Du Pont, IBM, and Cemex have transformed their organizations, exploring issues such as the role of the senior team and the ways in which firms shift their identities, build innovative View Details
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
their culture so that some of these ideas begin to permeate and shape the behaviors and actions of their employees. Level 4: At level 4, firms become agnostic about whether they produce all the inputs they provide to their customers and,...
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