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All HBS Web
(107)
- News (24)
- Research (55)
- Multimedia (7)
- Faculty Publications (11)
- 22 Aug 2005
- Research & Ideas
The Hard Work of Failure Analysis
thereby rescuing a drug that the organization was ready to discard.5 Failure analysis can reach beyond the company walls to include customers. Systematic analysis of small failures in the form of customer breakdowns was instituted at...
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by Amy Edmondson & Mark D. Cannon
- 01 Oct 2014
- What Do You Think?
Is Too Much Focus a Problem?
"fail to consider or know how to recognize what is outside their industry that is impacting their business (such as) customers who are buying their goods but don't fit the target profile, or alternative (product) uses Focus has a...
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by James Heskett
- 07 Aug 2013
- What Do You Think?
Is There Still a Role for Judgment in Decision-Making?
reasoning, no more human 'interference' replacing hordes of managers. What will one do with those?" Yan Song reminded us that, "As long as there is still mystery and new discovery to be made in life, human judgment will remain...
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by James Heskett
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
slogan from Apple. And thinking differently leads them to act differently. From our research, consistent patterns emerged that led us to identify five primary discovery skills that underlie innovation: associating, observing, quetioning,...
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- 27 Sep 2011
- First Look
First Look: September 27
for new products, services, and entire businesses. It may look like innovators are born, not made. But according to Jeffrey Dyer, Hal Gregersen, and Clay Christensen anyone can become more innovative. How? Master the discovery skills that...
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Sean Silverthorne
- Web
2022 Reunion Presentations - Alumni
reconceptualizing career development post-pandemic and the implications for us and our organizations. CASE STUDY Behavioral Economics and Choice Architecture: Helping Customers and Employees Make Better Decisions Associate Professor John...
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- 10 Jan 2012
- First Look
First Look: January 10
forecasted probability of future funding by funding more innovative ideas. We propose that extremely novel technologies may need 'hot' financial markets to get through the initial period of discovery or diffusion. Download the paper:...
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Sean Silverthorne
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
try to understand it. When you thoroughly examine the assumptions behind their current use, you will likely make surprising discoveries with a capacity for large changes. When you get to the root cause, you are not only solving this...
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- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
sustainable shopping: from product discovery and informed buying to carbon tracking. Upcycle Corps.Arunima Raavi, MBA 2023Upcycle Corps is the world’s first B2B2C marketplace platform dedicated purely to sustainable brands, goods and...
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- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
bundle” and over-the-top (OTT) services. The skinny bundle is a response to customer concerns that cable packages are too expensive. The bundle had simply gotten too big; there were 250 channels, and the View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
pharmacy lab who finds young, classically trained musicians; records their work; and distributes the CDs to customers. "He blends the purity of the artist and a sense of discovery with his business," he says. "It speaks to a certain...
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- Web
Public Entrepreneurship - Course Catalog
Ideas. What should public entrepreneurs work on? We tackle “problem-finding” and “solution-finding”. We touch on customer discovery to understand needs of citizens and public workers. We meet entrepreneurs...
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- 08 Apr 2021
- Blog Post
HBS Entrepreneurship Immersion - Four Highlights
analytics for startups and small businesses. It is a very dynamic environment; I spent half of last year leading a new product launch (from customer discovery to creating marketing collateral) and the rest...
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- Web
Field Course: Foundry AI Lab - Course Catalog
that assumes the role of a targeted persona for customer discovery interviews, providing insight on unmet customer needs and feedback on the learner’s questioning approach. An...
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- 16 Jun 2016
- Blog Post
Why Entrepreneurs Should Consider Business School
hands-on way to practice customer discovery and rapid iteration. The Entrepreneurial Manager class applies founder concepts like lifetime value, customer acquisition, and...
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- Profile
Jonathan Assayag
learn every role," Jonathan says, "Cashier, stocking, customer service." In high school, Jonathan found a focus for his own energies: robotics. He started a club that, with support from Motorola, competed in Dean Kamen's...
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- 01 Jun 2012
- News
Alumni Book Briefs
face women in business. The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg (MBA 2003) (Random House) Duhigg discusses neurological discoveries about how habits work in the brain—the loop of cue, routine, and...
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- Web
Launching Tech Ventures - Course Catalog
perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decisions during this search and discovery phase, both in the experiments that they design and run as well as the...
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- 13 Sep 2019
- Blog Post
An Uncommon Summer: Project Management at an Education Non-Profit
concepts, and analyzed a year’s worth of Zendesk customer service ticket data to determine the ebb and flow of the needs of their customers: the teachers and administrators teaching our youth. Towards the end of the summer, I presented my...
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- 01 Mar 2012
- News
Get Creative
“think different,” to borrow a slogan from Apple. And thinking differently leads them to act differently. From our research, consistent patterns emerged that led us to identify five primary discovery skills that underlie innovation:...
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