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All HBS Web
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- Faculty Publications (963)
- July 1998
- Supplement
Bell Atlantic in Union City
In this pioneering project to wire a school for the Internet and put computers in students' homes, Bell Atlantic combined its need for a beta site for a technology trial with the school reform efforts of the Union City, New Jersey public schools, under the leadership...
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Keywords:
Business Model;
Social Enterprise;
Internet and the Web;
Education;
Business and Community Relations;
Education Industry;
New Jersey
Kanter, Rosabeth M. "Bell Atlantic in Union City." Harvard Business School Video Supplement 399-501, July 1998.
- May 1998
- Background Note
Note on the Retailing Industry
By: David E. Bell and Ann Leamon
Presents a survey discussion of retailing and current issues. Examines the impact of changing consumer attitudes on the industry and outlines the industry's response: consolidation, adoption of technology, use of brands and private labels, and changing relationships...
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Keywords:
Transformation;
Debates;
Customers;
Surveys;
Partners and Partnerships;
Attitudes;
Adoption;
Consolidation;
Retail Industry
Bell, David E., and Ann Leamon. "Note on the Retailing Industry." Harvard Business School Background Note 598-148, May 1998.
- April 1998
- Teaching Note
Managing Customers for Profits (TN)
By: Das Narayandas
Teaching Note for (8249) and (8257).
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- April 1998
- Case
Compaq, 1998
By: Steven C. Wheelwright and Matt Verlinden
In 1997, Compaq Computer Corp. had become a $25 billion powerhouse. It had accomplished its revenue growth projections, successfully made a number of strategic acquisitions, and increased its gross margins, principally by moving up market into servers, workstations,...
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- April 1998 (Revised February 2001)
- Case
CBS Evening News
The CBS Evening News looks for options for growth of the franchise. This case discusses CBS's main competitors and their positioning in the evening news market, as well as the history and operations of the CBS Evening News.
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Keywords:
Customer Relationship Management;
Competition;
Business Growth and Maturation;
Media;
Media and Broadcasting Industry;
United States
Rayport, Jeffrey F., Dickson Louie, Michelle Toth, and Carrie Ardito. "CBS Evening News." Harvard Business School Case 898-086, April 1998. (Revised February 2001.)
- January 1998
- Case
Frontgate Catalog
Frontgate is a high-end, Lebanon, Ohio-based catalog business. The decision makers are trying to determine how much financial and personnel resources to invest in the development of a Web site. The decision is being made in light of branding issues and competitor's Web...
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Keywords:
Customer Relationship Management;
Competition;
Internet and the Web;
Brands and Branding;
Retail Industry;
Ohio
Rayport, Jeffrey F., and Carrie Ardito. "Frontgate Catalog." Harvard Business School Case 898-080, January 1998.
- January 1998
- Case
Connecticut Spring and Stamping Corporation (B)
By: H. Kent Bowen, Massimo Russo and Steven J. Spear
Connecticut Spring and Stamping Corp. (CSSC), a 50-year-old spring manufacturing and metal stamping firm, is experiencing slow sales growth and feeling the impact of global competition. The company has over 800 customers but little understanding of those customers'...
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Keywords:
Globalization;
Competency and Skills;
Organizational Change and Adaptation;
Production;
Customer Relationship Management;
Quality;
Training;
Performance Efficiency;
Cost Management;
Sales;
System
Bowen, H. Kent, Massimo Russo, and Steven J. Spear. "Connecticut Spring and Stamping Corporation (B)." Harvard Business School Case 698-038, January 1998.
- January 1998 (Revised February 1998)
- Case
Sideco Americana S.A. (A)
By: Lynn S. Paine and Harold F. Hogan Jr
This case focuses on a decision the Sideco management team faces when customers of its newly acquired and privatized water and sewer company neglect to pay its bills. Describes the effort to transform an old-style Argentine construction and engineering company into a...
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Keywords:
Organizational Change and Adaptation;
Organizational Culture;
Organizational Structure;
Corporate Social Responsibility and Impact;
Business and Government Relations;
Transformation;
Business or Company Management;
Values and Beliefs;
Argentina
Paine, Lynn S., and Harold F. Hogan Jr. "Sideco Americana S.A. (A)." Harvard Business School Case 398-081, January 1998. (Revised February 1998.)
- October 1997 (Revised July 1999)
- Case
Best Buy
By: V. Kasturi Rangan and Balaji Chakravarthy
Documents the evolution of Best Buy, an electronics retailer, from its founding in 1966 to its very successful "Concept 2" strategy in 1996, boosting its sales ($7.2 billion) past industry #1 Circuit City. Its CEO Richard Schulze offers a new vision (Concept 3) to...
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Keywords:
History;
Business Model;
Competitive Strategy;
Adaptation;
Customer Focus and Relationships;
Customization and Personalization;
Retail Industry
Rangan, V. Kasturi, and Balaji Chakravarthy. "Best Buy." Harvard Business School Case 598-016, October 1997. (Revised July 1999.)
- October 1997 (Revised May 1998)
- Supplement
Asda (B)
By: Michael Beer and James Weber
Describes Archie Norman's efforts over a five-year period to turn around the company by regaining financial control, delivering management, creating experimental projects where individuals felt free to innovate, instituting a back-to-roots strategy that put customers...
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Keywords:
Change Management;
Customer Relationship Management;
Governance Controls;
Innovation and Invention;
Management;
Service Delivery;
Organizational Culture;
Strategy;
Food and Beverage Industry;
Food and Beverage Industry
Beer, Michael, and James Weber. "Asda (B)." Harvard Business School Supplement 498-007, October 1997. (Revised May 1998.)
- August 1997
- Case
Natural Blends, Inc.
By: H. Kent Bowen, Ramchandran Jaikumar and Karen Krause
Describes the continuous flow process used to generate orange juice concentrate. Production involves several tightly coupled process steps with varying production rates and setup times. Given production constraints and customer requirements, management choices must be...
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Keywords:
Customer Focus and Relationships;
Decisions;
Management Analysis, Tools, and Techniques;
Product;
Performance Capacity;
Performance Productivity
Bowen, H. Kent, Ramchandran Jaikumar, and Karen Krause. "Natural Blends, Inc." Harvard Business School Case 698-012, August 1997.
- June 1997 (Revised October 2001)
- Case
Elliot Lebowitz
By: Paul A. Gompers and Alexander Tsai
Elliot Lebowitz, president and CEO of BioTransplant, must decide on a strategy for this young biotechnology start-up. Among the issues to be resolved are focus of research and search for strategic alliance partners.
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Keywords:
Alliances;
Research;
Business Startups;
Management Teams;
Business Strategy;
Biotechnology Industry;
United States
Gompers, Paul A., and Alexander Tsai. "Elliot Lebowitz." Harvard Business School Case 297-094, June 1997. (Revised October 2001.)
- June 1997
- Article
Customization or Conformity? An Institutional and Network Perspective on the Content and Consequences of TQM Adoption
By: Ranjay Gulati, James Westphal and Steve Shortell
Gulati, Ranjay, James Westphal, and Steve Shortell. "Customization or Conformity? An Institutional and Network Perspective on the Content and Consequences of TQM Adoption." Administrative Science Quarterly 42, no. 2 (June 1997): 366–394. (Winner of Academy of Management. Organization and Management Theory Division. Best Paper Award For the empirical or conceptual paper submitted to the Academy of Management annual meeting that offers a significant contribution to the field of organization and management theory presented by Academy of Management. Also appeared in the Academy of Management Best Papers Proceedings.)
- April 1997
- Background Note
Using ABC to Manage Customer Mix and Relationships
By: Robert S. Kaplan
Describes applying activity-based costing to manage customer relationships. Links cost-to-serve to net margins earned with individual customers.
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Kaplan, Robert S. "Using ABC to Manage Customer Mix and Relationships." Harvard Business School Background Note 197-094, April 1997.
- March 1997 (Revised January 1999)
- Case
Cambridge Technology Partners: Corporate Venturing (August 1996)
By: Paul A. Gompers and Catherine M. Conneely
Concerns the decision of Jim Sims, president and CEO of Cambridge Technology Partners (CTP) to form a corporate venture capital subsidiary. CTP is a fast-growing information technology consulting firm that has been presented with many investment opportunities from...
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Keywords:
Decisions;
Venture Capital;
Leadership;
Information Technology;
Investment;
Opportunities;
Customer Focus and Relationships;
Business Startups;
Business Subsidiaries;
Information Technology Industry;
Consulting Industry;
Cambridge
Gompers, Paul A., and Catherine M. Conneely. "Cambridge Technology Partners: Corporate Venturing (August 1996)." Harvard Business School Case 297-033, March 1997. (Revised January 1999.)
- February 1997 (Revised April 1998)
- Case
first direct (A)
Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone lines, First Direct provides standard banking and related financial products to nearly 700,000 customers throughout...
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Keywords:
Service Delivery;
Customer Satisfaction;
Banks and Banking;
Innovation and Invention;
Banking Industry;
United Kingdom
Rayport, Jeffrey F., and Dickson Louie. "first direct (A)." Harvard Business School Case 897-079, February 1997. (Revised April 1998.)
- January 1997 (Revised July 1998)
- Case
Dendrite International (Condensed)
By: John A. Deighton
This version has been shortened to concentrate on the issue of managing a long selling process and long post-sale account relationship. The focus on the pharmaceutical industry in the United States, Europe, and Japan is preserved. Broader questions of expansion into...
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Keywords:
Customer Focus and Relationships;
Marketing Strategy;
Product Development;
Sales;
Expansion;
Chemical Industry;
Pharmaceutical Industry;
Japan;
Europe;
United States
Deighton, John A. "Dendrite International (Condensed)." Harvard Business School Case 597-072, January 1997. (Revised July 1998.) (request a courtesy copy.)
- January 1997 (Revised June 1997)
- Case
Corporate New Ventures at Procter & Gamble
By: Teresa M. Amabile and Dean Whitney
Consumer products giant Procter & Gamble is faced with an urgent need to revitalize new-product innovation, given its recent focus on incremental product improvements and its aggressive growth goals. As part of this effort, the company's top executives form a small,...
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Keywords:
Innovation Strategy;
Creativity;
Working Conditions;
Corporate Entrepreneurship;
Groups and Teams;
Retail Industry;
Ohio
Amabile, Teresa M., and Dean Whitney. "Corporate New Ventures at Procter & Gamble." Harvard Business School Case 897-088, January 1997. (Revised June 1997.)
- January 1997 (Revised August 2007)
- Case
Computron, Inc. (2006)
By: John A. Quelch
In July 1996, Mr. Thomas Zimmermann, European Manager of Computron, must select a price for a new computer for his largest customer. A rewritten version of an earlier case.
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Quelch, John A. "Computron, Inc. (2006)." Harvard Business School Case 597-063, January 1997. (Revised August 2007.)
- 1997
- Simulation
Managing Customers For Profits - Interactive CD-ROM Simulation
By: N. Narayandas and Steve Peterson