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Show Results For
-
All HBS Web
(3,451)
- People (5)
- News (611)
- Research (2,389)
- Events (5)
- Multimedia (4)
- Faculty Publications (1,310)
- August 1994
- Case
Grupo IUSACELL (A)
Describes the challenges facing a cellular telephone company in Mexico as it positions itself in the explosive cellular market and prepares to become a full-service telecommunications provider. Faced with declining market share, revenues per subscriber, and operating...
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Keywords:
Business or Company Management;
Customer Relationship Management;
Telecommunications Industry;
Mexico
Loveman, Gary W., and Linda Carrigan. "Grupo IUSACELL (A)." Harvard Business School Case 395-028, August 1994.
- Web
Student Spotlight: 2023 HCC Co-Presidents Reflect on Their Time at HBS and the Current Health Care Systems - Blog: Health Supplement
relationship with the patient and is able to leverage that in leading change in the system as a whole. What experiences or faculty have had the most impact on you? I took nearly every healthcare course in...
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- October 2003 (Revised March 2004)
- Case
Symbian: Setting the Mobility Standard
By: Fernando F. Suarez and Thomas R. Eisenmann
Symbian, a joint venture owned by companies who collectively sold a dominant share of the world's cell phones, faced competition from Microsoft in developing the operating system for "smartphones," which integrated mobile communications and computing functions. In...
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Keywords:
Competition;
Joint Ventures;
Information Technology;
Software;
Wireless Technology;
Mobile Technology;
Information Technology Industry;
Telecommunications Industry
Suarez, Fernando F., and Thomas R. Eisenmann. "Symbian: Setting the Mobility Standard." Harvard Business School Case 804-076, October 2003. (Revised March 2004.)
- 25 Oct 2020
- Research & Ideas
The Dark Side of Fintech Borrowing
debt.) That’s a far more extensive sample of consumer credit behavior than previous studies, which tend to focus on data from a single fintech lender like LendingClub and provide no bank comparison. The...
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- 2008
- Book
Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage
By: James L. Heskett, W. Earl Sasser Jr. and Joe Wheeler
Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business performance. Now The Ownership Quotient reveals the next generation of the chain: customer and employee "owners" of your business. Employee-owners exhibit...
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Keywords:
Customer Satisfaction;
Organizational Change and Adaptation;
Customer Ownership;
Employee Ownership;
Competitive Advantage;
Value Creation
Heskett, James L., W. Earl Sasser Jr., and Joe Wheeler. Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage. Harvard Business Press, 2008.
- January 2001 (Revised January 2004)
- Case
Ninth House: e-Learning Software
By: Amy C. Edmondson, Frances X. Frei and Corey B. Hajim
Jeff Snipes, CEO of the Ninth House Network, a San Francisco-based E-Learning company, considers a strategy shift to address a recent slump in sales and to attract more customers. The revised strategy would require creating shorter, more directed content that could be...
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Keywords:
Internet and the Web;
Service Operations;
Organizational Structure;
Groups and Teams;
Corporate Strategy;
Organizational Culture;
Learning;
Sales;
Service Delivery;
Entrepreneurship;
Information Technology Industry;
Service Industry;
Education Industry;
San Francisco
Edmondson, Amy C., Frances X. Frei, and Corey B. Hajim. "Ninth House: e-Learning Software." Harvard Business School Case 601-047, January 2001. (Revised January 2004.)
- October 2022
- Case
Lyra Health: Transforming Mental Health
By: Rembrand Koning and Nicole Keller
In January 2022, Lyra Health was deciding between several different alternatives to grow the business. Founded in 2015, Lyra Health, was a digital mental health platform that combined technology with human therapists and coaches to deliver high quality mental health...
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- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
Many companies obsess about their direct competitors—how to undercut their prices, outpace them in R&D, or steal their talent. You argue that companies should focus on customers View Details
- May 2010 (Revised November 2010)
- Case
Investment Technology Group
By: Clayton S. Rose and David Lane
Investment Technology Group (ITG) CEO Robert Gasser wondered if the financial crisis had permanently affected the firm's business model. A leader in trade analytics and execution for institutional equity investors, ITG had grown since its establishment in 1987 in step...
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Keywords:
Customer Relationship Management;
Financial Crisis;
Investment;
Resignation and Termination;
Crisis Management;
Product Positioning;
Organizational Change and Adaptation;
Financial Services Industry;
Information Technology Industry;
New York (city, NY)
Rose, Clayton S., and David Lane. "Investment Technology Group." Harvard Business School Case 310-064, May 2010. (Revised November 2010.)
- 01 Dec 2017
- News
2017 in Manufacturing: The Supply Chain Goes High Tech
Customer relationship management is new in manufacturing, and again, the electronics industry is one of the first to have adopted this advance. There are still many companies...
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- Research Summary
Ownership Qutotient: Putting the Service Profit Chain for Unbeatable Competitive Advantage
By: W. Earl Sasser
Professors Jim Heskett and Earl Sasser, in collaboration with Joe Wheeler have been examining cuatomer and employee ownership behaviors which have a profound impact on long term profit and growth. Their findings are published in Ownership Quotient:... View Details
- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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- August 2020 (Revised February 2021)
- Case
Luckin Coffee (A): Caffeine-fueled Growth?
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for...
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Keywords:
Business Model;
Business Earnings;
Cost;
Cost Management;
Financial Statements;
Financial Condition;
Financial Management;
Stocks;
Profit;
Revenue;
Price;
Food;
Business History;
Employment;
Brands and Branding;
Product Positioning;
Marketing Strategy;
Business Strategy;
Expansion;
Competitive Strategy;
Food and Beverage Industry;
Technology Industry;
Asia;
China
Casadesus-Masanell, Ramon, and Karen Elterman. "Luckin Coffee (A): Caffeine-fueled Growth?" Harvard Business School Case 721-370, August 2020. (Revised February 2021.)
- February 2008 (Revised May 2008)
- Case
Lincoln Financial Group (A)
Lincoln Financial Group (LFG) reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate...
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Keywords:
Competency and Skills;
Customer Relationship Management;
Training;
Selection and Staffing;
Organizational Change and Adaptation;
Performance Evaluation;
Sales;
Corporate Strategy
Godes, David B., and David Lane. "Lincoln Financial Group (A)." Harvard Business School Case 508-028, February 2008. (Revised May 2008.)
- February 2011 (Revised November 2012)
- Case
Product Development at OPOWER
By: Thomas Eisenmann and Rob Go
OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom...
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Keywords:
Business Startups;
Customer Relationship Management;
Entrepreneurship;
Growth Management;
Product Development;
Sales;
Customization and Personalization;
Energy Conservation;
Environmental Sustainability;
Information Technology Industry;
Utilities Industry
Eisenmann, Thomas, and Rob Go. "Product Development at OPOWER." Harvard Business School Case 811-075, February 2011. (Revised November 2012.)
- 2012
- Working Paper
Do Market Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption
By: Kristina S. McElheran
This paper explores the relationship between market position and business process innovation. Prior research has focused on the alignment between new technologies and the internal capabilities of firms to pursue them. I extend the investigation to include external...
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Keywords:
Investment;
Technological Innovation;
Leadership;
Business Processes;
Behavior;
Motivation and Incentives;
Technology Adoption;
Manufacturing Industry;
United States
McElheran, Kristina S. "Do Market Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption." Harvard Business School Working Paper, No. 10-104, June 2010. (Revised April 2011, October 2012.)
- February 2021
- Background Note
Jobs to Be Done: A Toolbox
By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen
The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it...
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Keywords:
Customer Value and Value Chain;
Decision Choices and Conditions;
Knowledge Acquisition;
Attitudes;
Perception;
Theory;
Behavior;
Customer Relationship Management
van Bever, Derek C. M., Bob Moesta, Iuliana Mogosanu, Shaye Roseman, and Katie Zandbergen. "Jobs to Be Done: A Toolbox." Harvard Business School Background Note 321-095, February 2021.
- September 2016 (Revised October 2016)
- Technical Note
Internet Data Capping Note
By: Shane Greenstein, Lisa Cox and Christine Snively
In April 2016, U.S. federal regulators approved Charter Communications’ acquisition of Time Warner Cable (TWC). The Department of Justice (DoJ) and Federal Communications Commission (FCC), however, stipulated that the new company could not apply data caps or introduce...
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- August 2004 (Revised September 2005)
- Case
Canyon Ranch
By: Lynda M. Applegate and Gabriele Piccoli
How should Canyon Ranch leverage its uniqueness in the face of increasing competition and an entrenched customer definition of the firm? The firm is attempting to create demand for return visits and foster the customization and personalization of the Canyon Ranch...
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Keywords:
Customer Relationship Management;
Information Technology;
Growth and Development Strategy;
Competitive Strategy;
Experience and Expertise;
Analytics and Data Science;
Customization and Personalization
Applegate, Lynda M., and Gabriele Piccoli. "Canyon Ranch." Harvard Business School Case 805-027, August 2004. (Revised September 2005.)
- 22 Dec 2008
- Research & Ideas
10 Reasons to Design a Better Corporate Culture
Why is it that many of the same companies appear repeatedly on lists of the best places to work, the best providers of customer service, and the most profitable in their industries? In their new book, The...
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