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Show Results For
-
All HBS Web
(2,170)
- News (398)
- Research (1,419)
- Events (1)
- Multimedia (5)
- Faculty Publications (606)
- January 2020 (Revised April 2020)
- Case
Rumo: Infrastructure for a Healthier Economy
By: Forest L. Reinhardt, Mariana Cal, Ruth Costas and Natalie Kindred
Brazilian logistics company Rumo operated 13,500 km in railway networks, port terminals, and inland transshipment terminals, connecting major Brazilian ports to the agriculture hubs of Mato Grosso and São Paulo state. Controlled by Cosan, Brazil's leading sugar and...
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Keywords:
Agribusiness;
Plant-Based Agribusiness;
Customer Relationship Management;
Growth and Development Strategy;
Logistics;
Rail Transportation;
Value Creation;
Rail Industry;
Transportation Industry;
Agriculture and Agribusiness Industry;
Latin America;
Brazil
Reinhardt, Forest L., Mariana Cal, Ruth Costas, and Natalie Kindred. "Rumo: Infrastructure for a Healthier Economy." Harvard Business School Case 720-008, January 2020. (Revised April 2020.)
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
non-democracies. The Value of First Impressions: Leveraging Acquisition Data for Customer Management By: Padilla, Nicolas, and Eva Ascarza Abstract— Managing customers...
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Keywords:
Dina Gerdeman
Detecting Routines: Applications to Ridesharing CRM
Routines shape many aspects of day-to-day consumption. While prior work has established the importance of habits in consumer behavior, little work has been done to understand the implications of routines--which we define as repeated behaviors with recurring, temporal...
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- March 2011 (Revised December 2012)
- Case
Demand Media
By: John Deighton and Leora Kornfeld
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable...
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Keywords:
Business Model;
Information Publishing;
Consumer Behavior;
Customization and Personalization;
Internet and the Web;
Publishing Industry
Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
- 10 Dec 2020
- News
How Long Can a Company Thrive Doing Just One Thing?
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
excitement among prospective consumers who value new bells and whistles over small improvements. On the other hand, customers may worry that new features pose the risk of new glitches and a steep learning...
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Keywords:
by Carmen Nobel
- 01 Oct 2020
- News
Are You Really Innovating Around Your Customers’ Needs?
- November 2002 (Revised November 2006)
- Case
Tax-Motivated Film Financing at Rexford Studios
By: Mihir A. Desai, Gabriel J. Loeb and Mark Veblen
The head of production for Rexford Studios must analyze the terms and value consequences of an international financing involving a German film fund. The financing involves a sale-leaseback structure where international tax rules give rise to a sizable economic pie that...
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Keywords:
International Finance;
Financing and Loans;
Taxation;
Cash Flow;
Financial Strategy;
Financial Management;
Competition;
Film Entertainment;
Entertainment and Recreation Industry;
Financial Services Industry;
Germany
Desai, Mihir A., Gabriel J. Loeb, and Mark Veblen. "Tax-Motivated Film Financing at Rexford Studios." Harvard Business School Case 203-005, November 2002. (Revised November 2006.)
- August 2023
- Case
Beamery: Using Skills and AI to Modernize HR
By: Boris Groysberg, Alexis Lefort, Susan Pinckney and Carolina Bartunek
Unicorn human relationships startup Beamery evaluates it's growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management industry
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Keywords:
Acquisition;
Business Growth and Maturation;
Business Startups;
Competency and Skills;
Experience and Expertise;
Talent and Talent Management;
Customers;
Nationality;
Learning;
Entrepreneurship;
Employee Relationship Management;
Recruitment;
Retention;
Selection and Staffing;
Values and Beliefs;
Cross-Cultural and Cross-Border Issues;
Analytics and Data Science;
Applications and Software;
Disruptive Innovation;
Technological Innovation;
Job Offer;
Job Search;
Job Design and Levels;
Employment;
Human Capital;
Europe;
United Kingdom;
United States
Groysberg, Boris, Alexis Lefort, Susan Pinckney, and Carolina Bartunek. "Beamery: Using Skills and AI to Modernize HR." Harvard Business School Case 424-004, August 2023.
- December 1999 (Revised March 2002)
- Case
Hunter Business Group: TeamTBA
By: Das Narayandas and Elizabeth R. Caputo
The Hunter Business Group (HBG), a direct marketing consulting firm specializing in reorganizing the sales and marketing efforts of industrial firms, uses integrated customer contact technologies (including field sales, telephone, and mail) as a means of...
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Keywords:
Communication Technology;
Marketing Communications;
Marketing Reference Programs;
Marketing Strategy;
Market Participation;
Sales;
Value Creation;
Consulting Industry
Narayandas, Das, and Elizabeth R. Caputo. "Hunter Business Group: TeamTBA." Harvard Business School Case 500-030, December 1999. (Revised March 2002.)
- March 2006
- Case
Cabo San Viejo: Rewarding Loyalty
By: Youngme E. Moon, Gail J. McGovern and Seth Schulman
In 2005, Cabo San Viejo, a premier health and fitness spa resort located in Palm Springs, California, is debating whether to introduce a Customer Rewards Program. Describes the customer management challenges the firm is facing and outlines the various ways in which a...
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Keywords:
Debates;
Customer Relationship Management;
Marketing Strategy;
Problems and Challenges;
Adoption;
Value Creation;
Health Industry;
California
Moon, Youngme E., Gail J. McGovern, and Seth Schulman. "Cabo San Viejo: Rewarding Loyalty." Harvard Business School Case 506-060, March 2006.
- October 2017
- Case
The Transformation of Microsoft
By: C. Fritz Foley, E. Scott Mayfield and F. Katelynn Boland
In early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Some of these opportunities...
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Keywords:
Growth;
Corporate Finance;
Valuation;
Growth Management;
Communication Strategy;
Transformation;
Information Technology Industry;
Computer Industry;
United States
Foley, C. Fritz, E. Scott Mayfield, and F. Katelynn Boland. "The Transformation of Microsoft." Harvard Business School Case 218-048, October 2017.
- June 2007 (Revised April 2009)
- Case
Intel 2006: Rising to the Graphics Challenge
By: Willy C. Shih and Elie Ofek
Examines the evolution of the PC hardware industry over the span of two and a half decades. The open architecture design of the IBM Personal Computer followed by the rapid appearance of clones drove a high level of standardization and modularity in the industry, and...
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Keywords:
History;
Customer Value and Value Chain;
Decision Choices and Conditions;
Information Infrastructure;
Competitive Strategy;
Mergers and Acquisitions;
Technology Industry
Shih, Willy C., and Elie Ofek. "Intel 2006: Rising to the Graphics Challenge." Harvard Business School Case 607-136, June 2007. (Revised April 2009.)
- 2011
- Working Paper
Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models
By: Ramon Casadesus-Masanell and Feng Zhu
We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the...
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Keywords:
Business Model;
Innovation and Invention;
Market Entry and Exit;
Competitive Strategy;
Competitive Advantage;
Value
Casadesus-Masanell, Ramon, and Feng Zhu. "Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models." Harvard Business School Working Paper, No. 11-003, July 2010. (Revised September 2011.)
- November 2018 (Revised April 2019)
- Case
Zespri Grows
By: David E. Bell and Natalie Kindred
Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but...
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Keywords:
Agribusiness;
Kiwi;
Kiwifruit;
Agriculture;
Global Supply Chain;
Branding;
Produce;
Coordinated Industry Structure;
Industry Coordination;
Countercyclical Supply;
New Product Development;
Product Strategy;
Differentiation;
Food;
Quality;
Trade;
Brands and Branding;
Marketing;
Strategy;
Global Strategy;
Change Management;
Organizational Change and Adaptation;
Globalization;
Globalized Firms and Management;
Competitive Strategy;
Resource Allocation;
Product Development;
Agriculture and Agribusiness Industry;
Consumer Products Industry;
Food and Beverage Industry;
New Zealand
Bell, David E., and Natalie Kindred. "Zespri Grows." Harvard Business School Case 519-047, November 2018. (Revised April 2019.)
- TeachingInterests
MBA Required Curriculum Marketing
Marketing
The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details
- April 2017
- Case
China Construction Bank's Transformation
By: Krishna G. Palepu and Nancy Hua Dai
On March 29, 2017, Wang Hongzhang, Chairman of China Construction Bank, was considering the next steps in the bank’s transformation. In the challenging backdrop of economic slowdown, deep structure adjustment, interest rate liberalization, entry of financial players...
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- March 2017 (Revised May 2018)
- Case
Edwin Land: The Art and Science of Innovation
By: Tom Nicholas, Christopher Stanton and Matthew Preble
Throughout the second half of the 20th century, Polaroid first invented—and then continuously reinvented—the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often...
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Keywords:
Instant Photography;
Company History;
Change Management;
Disruption;
Forecasting and Prediction;
Entrepreneurship;
Business History;
Innovation Strategy;
Disruptive Innovation;
Innovation and Management;
Intellectual Property;
Patents;
Product Marketing;
Brands and Branding;
Product Launch;
Product Development;
Chemical Industry;
Consumer Products Industry;
United States
Nicholas, Tom, Christopher Stanton, and Matthew Preble. "Edwin Land: The Art and Science of Innovation." Harvard Business School Case 817-107, March 2017. (Revised May 2018.)
- November 2019 (Revised February 2020)
- Case
Starbucks: Reaffirming Commitment to the Third Place Ideal
By: Francesca Gino, Katherine B. Coffman and Jeff Huizinga
On April 12, 2018, two African American entrepreneurs had scheduled a business meeting at a Starbucks in Philadelphia’s Rittenhouse Square neighborhood. They sat without ordering, waiting for a local businessman to show up for the meeting. The store manager called 911...
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Keywords:
Mission and Purpose;
Values and Beliefs;
Prejudice and Bias;
Crisis Management;
Employees;
Training
Gino, Francesca, Katherine B. Coffman, and Jeff Huizinga. "Starbucks: Reaffirming Commitment to the Third Place Ideal." Harvard Business School Case 920-016, November 2019. (Revised February 2020.)