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All HBS Web
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Show Results For
-
All HBS Web
(3,813)
- People (1)
- News (629)
- Research (2,697)
- Events (5)
- Multimedia (5)
- Faculty Publications (1,647)
- December 2005 (Revised December 2008)
- Case
SchoolNet: Pursuing Opportunity beyond Federal Mandates
- TeachingInterests
MBA Required Curriculum Marketing
Marketing
The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create... View Details
- July 2022
- Case
boAt Lifestyle
- April 2010
- Case
A Giant Among Women
- 12 Jun 2012
- First Look
First Look: June 12
- August 2012
- Article
A Darker Side to Decentralized Banks: Market Power and Credit Rationing in SME Lending
- October 2002 (Revised February 2011)
- Case
Union Corrugating Company (A)
- September 2018
- Case
ProdEng: Services for Oil & Gas Extraction
- September 2016
- Case
Financial Services at Falabella (A)
- March 2004 (Revised June 2010)
- Case
Akamai Technologies
Sandra J. Sucher
Sandra Sucher is the MBA Class of 1966 Professor of Management Practice at Harvard Business School and an internationally recognized trust researcher. The Power of Trust: How Companies Build It, Lose It, Regain It, is her third book. It is based on two... View Details
- February 2008 (Revised February 2008)
- Supplement
Lincoln Financial Group (B): Making LFD a Reality
- July 1998 (Revised May 2005)
- Case
Anderson Steel Service, Inc.
- October 2020 (Revised March 2024)
- Case
Experimentation at Yelp
Allison H. Mnookin
Allison Mnookin is a Senior Lecturer of Business Administration in the Technology and Operations Management (TOM) Unit at the Harvard Business School. She currently teaches the TOM and FIELD Global Immersion courses in the required MBA curriculum. In addition, she... View Details
- March 2005
- Case
Henkel Iberica (A)
- April 2018
- Teaching Note
InsideSales.com (A) and (B)
- June 2008 (Revised October 2008)
- Case
AREVA T&D
- January 2014
- Case
Entrepreneurial Finance Lab: Scaling an Innovative Start-up Financing Venture
- September 1999 (Revised April 2001)
- Case