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- Faculty Publications (223)
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- All HBS Web (1,183)
- Faculty Publications (223)
- 01 Sep 2008
- News
Stanford Lets Students Customize
Analytical Thinking. Students also get one-on-one advice from senior faculty who help them customize a plan of study. Customization is a cornerstone of the new program, which permits students to tailor their...
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- 06 Jul 2020
- Research & Ideas
The Right Way to Manage Customer Churn for Maximum Profit
they spend any more money or do any additional work. The only thing we are suggesting is that they change their algorithm.” About the Author Michael Blanding is a writer based in Boston. [Image: RyanJLane ] Related Reading The Profit...
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- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
portion of your full product catalog—and leaving customers to wonder what you’ll offer next? Or is it better to display all your wares at once, in hopes of encouraging a shopping spree? For example, is a View Details
- 16 May 2011
- Research & Ideas
What Loyalty? High-End Customers are First to Flee
transaction affects customer satisfaction. "Past research has shown that the employee, the kind of transaction, the location, and the market can all affect customer perceptions," Buell says....
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by Julia Hanna
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Online Reviews at TripAdvisor in the HBS case collection at hbr.org. I’m Brian Kenny and you’ve been listening to Cold Call, the official podcast of Harvard Business School. Related Article The Yelp Factor: Are Consumer Reviews Good for...
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- 2000
- Article
The Consequences of Customization on the Use of Management Accounting Systems
By: J. Bouwens and Margaret A. Abernethy
The understanding of the antecedent conditions influencing the design of management accounting systems (MASs) is very limited. In recent years, significant research attention has been devoted to understanding how different strategic priorities influence these systems....
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Bouwens, J., and Margaret A. Abernethy. "The Consequences of Customization on the Use of Management Accounting Systems." Accounting, Organizations and Society 25, no. 3 (April 2000): 221–241.
- 28 Feb 2022
- Research & Ideas
How Racial Bias Taints Customer Service: Evidence from 6,000 Hotels
Hotels, restaurants, and other businesses in the service industry often thrive or die depending on whether they provide exemplary customer service, but new research shows that the color of a customer’s skin can determine whether the...
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by Pamela Reynolds
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
Innovation and Entrepreneurship, at the Paul Merage School of Business, University of California, Irvine. [Image: Bulat Silvia] Related Reading What Customers Need to Hear from You During the COVID Crisis...
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- 2015
- Working Paper
Customers and Investors: A Framework for Understanding Financial Institutions
By: Robert C. Merton and Robert T. Thakor
Financial institutions have both investors and customers. Investors, such as those who invest in stocks and bonds or private/public-sector guarantors of institutions, expect an appropriate risk-adjusted return in exchange for the financing and risk-bearing that they...
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Keywords:
Financial Institutions
Merton, Robert C., and Robert T. Thakor. "Customers and Investors: A Framework for Understanding Financial Institutions." NBER Working Paper Series, No. 21258, June 2015.
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
School. By incorporating data most companies discard, Ascarza and her co-researcher devised an algorithm capable of quickly analyzing more than 40 variables to create a “first impression” of the customer after the initial transaction. The...
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- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
JetBlue today is considered one of the top airlines in the world, and its customer ratings are as high as its airplanes. But not that long ago JetBlue was a prime business school example of a nightmare scenario displacing 130,000...
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- May 16, 2016
- Article
Food Safety Economics: The Cost of a Sick Customer
By: Dina Gerdeman and John A. Quelch
Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe.
Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
Keywords:
Food Safety;
Organic Food;
Supply Chain Management;
Globalization Of Food Business;
Mérieux NutriSciences: Marketing Food Safety Testing;
Food Safety Modernization Act 2011;
Plant-Based Agribusiness;
Transition;
Economic Systems;
Food;
Health;
Supply and Industry;
Logistics;
Practice;
Problems and Challenges;
Quality;
Safety;
Business Strategy;
Corporate Strategy;
Customization and Personalization;
Agriculture and Agribusiness Industry;
Consumer Products Industry;
Food and Beverage Industry;
Insurance Industry;
Public Administration Industry;
Public Relations Industry;
Retail Industry;
Service Industry;
Mexico;
North America;
United States;
Canada
Gerdeman, Dina, and John A. Quelch. "Food Safety Economics: The Cost of a Sick Customer." Harvard Business School Working Knowledge (May 16, 2016).
- February 2016 (Revised June 2016)
- Case
The Maggi Noodle Safety Crisis in India (A)
By: Karthik Ramanna and Radhika Kak
The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles—citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe....
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Keywords:
Multinationals;
Regulation;
Customer Relations;
Business And Government;
Crisis Management;
Leadership;
Multinational Firms and Management;
Globalization;
Governing Rules, Regulations, and Reforms;
Safety;
Customer Relationship Management;
Business and Government Relations;
India;
Europe;
Switzerland
Ramanna, Karthik, and Radhika Kak. "The Maggi Noodle Safety Crisis in India (A)." Harvard Business School Case 116-013, February 2016. (Revised June 2016.)
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
platforms and influencer status to more meaningfully help those most in need. Surveyed consumers deem celebrities and social media macro-influencers to be less credible spokespeople for brands during a crisis, with most consumers favoring true expertise and expressing...
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by Jill Avery and Richard Edelman
- 27 Sep 2010
- Research & Ideas
Customer Experts Lose Influence When Teams are Pressured
for relevant customization and adaptation to specific client needs. This is a significant aspect of maintaining ongoing client relationships. I observed that teams under heightened pressure tend to shut out dissenting points of view and...
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by Sarah Jane Gilbert
- 2022
- Working Paper
Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact
By: Michelle A. Kinch and Ryan W. Buell
Prior research in social psychology has shown that when people feel anxious, they seek advice from others. However, companies that operate in high-anxiety settings (like financial services, health care, and education) are increasingly deploying self-service...
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Keywords:
Anxiety;
Self-service;
Empirical Operations;
Behavioral Operations;
Customers;
Emotions;
Service Delivery;
Interpersonal Communication;
Customer Satisfaction;
Trust
Kinch, Michelle A., and Ryan W. Buell. "Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact." Harvard Business School Working Paper, No. 19-089, February 2019. (Revised November 2023.)
- 1991
- Article
Job Satisfaction, Service Capability and Customer Satisfaction: An Examination of Linkages and Management Implications
By: Leonard A. Schlesinger and Jeffrey Zornitsky
Survey data from 1,277 employees and 4,269 customers of a personal lines insurance organization were analyzed with the following results: (a) employee perceptions of service quality are positively related to both job satisfaction and self-perceived service capability;...
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Schlesinger, Leonard A., and Jeffrey Zornitsky. "Job Satisfaction, Service Capability and Customer Satisfaction: An Examination of Linkages and Management Implications." Human Resource Planning 14, no. 2 (1991): 141–149.
- 13 Jul 2016
- HBS Case
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
who have rides to offer. (Same idea as Airbnb, which connects people needing rooms with home-owners.) So to launch as a platform service, these companies need to find users on both the supply and demand sides. “Poaching customers is...
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- February 2016
- Supplement
The Maggi Noodle Safety Crisis in India (C)
By: Karthik Ramanna and Radhika Kak
The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles, citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe....
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Keywords:
Multinationals;
Globalization;
Regulation;
Customer Relations;
Business And Government;
Safety;
Leadership;
Food;
Multinational Firms and Management;
Governance Compliance;
Crisis Management;
Customer Focus and Relationships;
Business and Government Relations;
Food and Beverage Industry;
Delhi
Ramanna, Karthik, and Radhika Kak. "The Maggi Noodle Safety Crisis in India (C)." Harvard Business School Supplement 116-038, February 2016.
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt...
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by Michael Blanding