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  • July 2021
  • Article

Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market
By: Hui Li and Feng Zhu
Platform competition is shaped by the likelihood of multi-homing (i.e., complementors or consumers adopt more than one platform). To take advantage of multi-homing, platform firms often attempt to motivate their rivals’ high-performing complementors to adopt their own...  View Details
Keywords: Platform Competition; Multi-homing; Information Transparency; Daily Deals; Groupon; LivingSocial; Market Platforms; Information; Competition
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  • July–August 2020
  • Article

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market
By: Lingling Zhang and Doug J. Chung
The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique...  View Details
Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Two-Sided Platforms; Competition; Price; Negotiation
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  • January–February 2018
  • Article

Some Customers Would Rather Leave Without Saying Goodbye
By: Eva Ascarza, Oded Netzer and Bruce G.S. Hardie
We investigate the increasingly common business setting in which companies face the possibility of both observed and unobserved customer attrition (i.e., “overt” and “silent” churn) in the same pool of customers. This is the case for many online-based services where...  View Details
Keywords: Churn; Retention; Attrition; Customer Base Analysis; Hidden Markov Models; Latent Variable Models; Customer Relationship Management; Consumer Behavior
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  • December 2012
  • Background Note

Are Daily Deals Good for Merchants?
By: Sunil Gupta, Timothy Keiningham, Ray Weaver and Luke Williams
In the relatively short time since Groupon was founded, the response to "daily deals"—services that promote businesses by marketing deeply discounted, pre-paid vouchers to an online subscriber base—has by all accounts been spectacular. Our evaluation of daily deals is...  View Details
Keywords: Marketing; Technology; Business Strategy; Digital; Marketing Strategy; Web Services Industry
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  • February 2012 (Revised August 2013)
  • Case

What's the Deal with LivingSocial?
By: Michael I. Norton, Luc Wathieu, Betsy Page Sigman and Marco Bertini
Tim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"—in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the...  View Details
Keywords: Marketing; Innovation and Invention; Advertising; Brands and Branding; Management; Web Services Industry
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  • March 2011
  • Article

Meeting the Challenges of a Person-Centric Work Psychology
By: Teresa M. Amabile and Steven J. Kramer
In this article, the authors discuss person-centric work psychology, a paradigm developed by H. M. Weiss and D. E. Rupp regarding daily work life psychology. They cited three challenges of the paradigm such as the collection, and analysis of data, the certainty of the...  View Details
Keywords: Employees; Social Psychology; Emotions; Perception; Motivation and Incentives
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