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All HBS Web
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- Faculty Publications (485)
- September 2023
- Article
Corporate Purpose in Public and Private Firms
By: Claudine Gartenberg and George Serafeim
Analyzing data from approximately 1.5 million employees across 1,108 established public and private US companies, we find that the strength of employee beliefs related to purpose is weaker in public companies. Among public companies, those beliefs are stronger for...
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Keywords:
Purpose;
Corporate Purpose;
Culture;
Corporate Culture;
Public And Private Organizations;
Hedge Fund;
Executive Pay;
Corporate Governance;
Corporate Strategy;
Organizational Culture;
Mission and Purpose;
Employees;
Attitudes;
Executive Compensation;
Ownership
Gartenberg, Claudine, and George Serafeim. "Corporate Purpose in Public and Private Firms." Management Science 69, no. 9 (September 2023): 5087–5111.
- September 2023
- Article
Judging Foreign Startups
By: Nataliya Langburd Wright, Rembrand Koning and Tarun Khanna
Can accelerators pick the most promising startup ideas no matter their provenance? Using unique data from a global accelerator where judges are randomly assigned to evaluate startups headquartered across the globe, we show that judges are less likely to recommend...
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Keywords:
Entrepreneurship And Strategy;
Global Strategy;
Entrepreneurial Financing;
Innovation;
International;
Entrepreneurship;
Judgments;
Business Startups;
Geographic Location;
Growth and Development Strategy
Wright, Nataliya Langburd, Rembrand Koning, and Tarun Khanna. "Judging Foreign Startups." Strategic Management Journal 44, no. 9 (September 2023): 2195–2225.
- September–October 2023
- Article
Reskilling in the Age of AI
In the coming decades, as the pace of technological change continues to increase, millions of workers may need to be not just upskilled but reskilled—a profoundly complex societal challenge that will sometimes require workers to both acquire new skills and...
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Keywords:
Competency and Skills;
AI and Machine Learning;
Training;
Adaptation;
Employees;
Digital Transformation
Tamayo, Jorge, Leila Doumi, Sagar Goel, Orsolya Kovács-Ondrejkovic, and Raffaella Sadun. "Reskilling in the Age of AI." Harvard Business Review 101, no. 5 (September–October 2023): 56–65.
- August 2023 (Revised March 2024)
- Case
Arla Foods: Data-Driven Decarbonization (A)
By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal
The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The...
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Keywords:
Dairy Industry;
Business Earnings;
Agribusiness;
Animal-Based Agribusiness;
Acquisition;
Mergers and Acquisitions;
Decision Making;
Decisions;
Voting;
Environmental Management;
Climate Change;
Environmental Regulation;
Environmental Sustainability;
Green Technology;
Pollution;
Moral Sensibility;
Values and Beliefs;
Financial Strategy;
Price;
Profit;
Revenue;
Food;
Geopolitical Units;
Global Strategy;
Ownership Type;
Cooperative Ownership;
Performance Efficiency;
Performance Evaluation;
Problems and Challenges;
Natural Environment;
Science-Based Business;
Business Strategy;
Commercialization;
Cooperation;
Corporate Strategy;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
Europe;
United Kingdom;
European Union;
Germany;
Denmark;
Sweden;
Luxembourg;
Belgium
Parzen, Michael, Michael W. Toffel, Susan Pinckney, and Amram Migdal. "Arla Foods: Data-Driven Decarbonization (A)." Harvard Business School Case 624-003, August 2023. (Revised March 2024.)
- August 2023 (Revised January 2024)
- Supplement
Arla Foods: Data-Driven Decarbonization (B)
By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal
The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The...
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Keywords:
Dairy Industry;
Earnings Management;
Environmental Accounting;
Animal-Based Agribusiness;
Mergers and Acquisitions;
Decisions;
Voting;
Climate Change;
Environmental Regulation;
Environmental Sustainability;
Green Technology;
Pollution;
Moral Sensibility;
Values and Beliefs;
Financial Strategy;
Price;
Profit;
Revenue;
Food;
Geopolitical Units;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Cooperative Ownership;
Performance Efficiency;
Performance Evaluation;
Problems and Challenges;
Natural Environment;
Science-Based Business;
Business Strategy;
Commercial Banking;
Cooperation;
Corporate Strategy;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
Europe;
United Kingdom;
European Union;
Denmark;
Sweden;
Luxembourg;
Belgium
Parzen, Michael, Michael W. Toffel, Susan Pinckney, and Amram Migdal. "Arla Foods: Data-Driven Decarbonization (B)." Harvard Business School Supplement 624-036, August 2023. (Revised January 2024.)
- August 2023
- Case
Beamery: Using Skills and AI to Modernize HR
By: Boris Groysberg, Alexis Lefort, Susan Pinckney and Carolina Bartunek
Unicorn human relationships startup Beamery evaluates it's growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management industry
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Keywords:
Acquisition;
Business Growth and Maturation;
Business Startups;
Competency and Skills;
Experience and Expertise;
Talent and Talent Management;
Customers;
Nationality;
Learning;
Entrepreneurship;
Employee Relationship Management;
Recruitment;
Retention;
Selection and Staffing;
Values and Beliefs;
Cross-Cultural and Cross-Border Issues;
Analytics and Data Science;
Applications and Software;
Disruptive Innovation;
Technological Innovation;
Job Offer;
Job Search;
Job Design and Levels;
Employment;
Human Capital;
Europe;
United Kingdom;
United States
Groysberg, Boris, Alexis Lefort, Susan Pinckney, and Carolina Bartunek. "Beamery: Using Skills and AI to Modernize HR." Harvard Business School Case 424-004, August 2023.
- August 2023
- Supplement
Reimagining Hindustan Unilever (B)
By: Sunil Gupta and Rachna Tahilyani
In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an...
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- July–August 2023
- Article
What Smart Companies Know About Integrating AI
By: Silvio Palumbo and David Edelman
AI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI...
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Keywords:
AI and Machine Learning;
Customization and Personalization;
Integration;
Technology Adoption
Palumbo, Silvio, and David Edelman. "What Smart Companies Know About Integrating AI." Harvard Business Review 101, no. 4 (July–August 2023): 116–125.
- July 2023
- Case
Vytal: Packaging-as-a-Service
By: George Serafeim, Michael W. Toffel, Lena Duchene and Daniela Beyersdorfer
The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of millions of single-use take-out food...
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Keywords:
Climate Risk;
Digital;
Platform Strategies;
Data;
Packaging;
Sustainability;
Start-up;
Startup;
Entrepreneur;
Impact;
Circular;
Growth Strategy;
Innovation;
Environmental Sustainability;
Innovation and Invention;
Business Growth and Maturation;
Growth and Development Strategy;
Business Startups;
Resource Allocation;
Risk Management;
Adoption;
Strategy;
Performance Productivity;
Service Delivery;
Service Operations;
Supply Chain;
Distribution;
Entrepreneurship;
Climate Change;
Green Technology Industry;
Service Industry;
Retail Industry;
Germany;
Europe
Serafeim, George, Michael W. Toffel, Lena Duchene, and Daniela Beyersdorfer. "Vytal: Packaging-as-a-Service." Harvard Business School Case 124-007, July 2023.
- July 2023
- Case
HealthVerity: Real World Data and Evidence
By: Satish Tadikonda
Andrew Kress (CEO and founder) and his team had built a promising marketplace business at HealthVerity serving its core market in healthcare, with a focus on pharmaceutical R&D and services. Thus far, HealthVerity’s products had been unique to the pharma and pharma...
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Tadikonda, Satish. "HealthVerity: Real World Data and Evidence." Harvard Business School Case 824-019, July 2023.
- June 2023
- Case
The Business of Campaigns
By: Vincent Pons and Mel Martin
In 2022, the U.S. Congress examined the Democracy Is Strengthened by Casting Light on Spending in Elections (DISCLOSE) Act, the latest in a long series of campaign finance reforms. According to its authors, the law would be the “most consequential overhaul of federal...
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Keywords:
Political Elections;
Government Legislation;
Governing Rules, Regulations, and Reforms;
Business and Government Relations;
United States
Pons, Vincent, and Mel Martin. "The Business of Campaigns." Harvard Business School Case 723-039, June 2023.
- June 2023
- Simulation
Artea Dashboard and Targeting Policy Evaluation
By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea...
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Keywords:
Algorithm Bias;
Algorithmic Data;
Race And Ethnicity;
Experimentation;
Promotion;
Marketing And Society;
Big Data;
Privacy;
Data-driven Management;
Data Analysis;
Data Analytics;
E-Commerce Strategy;
Discrimination;
Targeted Advertising;
Targeted Policies;
Pricing Algorithms;
A/B Testing;
Ethical Decision Making;
Customer Base Analysis;
Customer Heterogeneity;
Coupons;
Marketing;
Race;
Gender;
Diversity;
Customer Relationship Management;
Marketing Communications;
Advertising;
Decision Making;
Ethics;
E-commerce;
Analytics and Data Science;
Retail Industry;
Apparel and Accessories Industry;
United States
- June 2023
- Case
Investing in the Climate Transition at Neuberger Berman
By: George Serafeim and Benjamin Maletta
By mid-2023, Neuberger Berman (NB), an active asset manager, had grown its assets under management to about half a trillion dollars and took pride in its client centricity and innovative spirit. Responding to client demand for investment products that integrated...
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Keywords:
Carbon Emissions;
Sustainability;
Decarbonization;
Performance;
Risk Assessment;
Opportunities;
Environmental Sustainability;
Carbon Footprint;
Business Analysis;
Investing;
Regulation;
Asset Management;
Investment Strategy;
Climate Change;
Transition;
Analysis;
Product Positioning;
Strategy;
Investment Portfolio;
Financial Services Industry;
Energy Industry
- 2023
- Working Paper
Random Distribution Shift in Refugee Placement: Strategies for Building Robust Models
By: Kirk Bansak, Elisabeth Paulson and Dominik Rothenhäusler
Algorithmic assignment of refugees and asylum seekers to locations within host
countries has gained attention in recent years, with implementations in the U.S.
and Switzerland. These approaches use data on past arrivals to generate machine
learning models that can...
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Bansak, Kirk, Elisabeth Paulson, and Dominik Rothenhäusler. "Random Distribution Shift in Refugee Placement: Strategies for Building Robust Models." Working Paper, June 2023.
- May 2023
- Teaching Note
Tesla’s Uncertain Fate as EV Race Accelerates
By: David Collis
Teaching Note for HBS Case No. 722-368. The case describes the strategic position of Tesla in 2021. While the firm has been successful in driving adoption of electric vehicles (EVs) globally and has a huge market share in the segment, it faces an impending tsunami of...
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- April 12, 2023
- Article
Using AI to Adjust Your Marketing and Sales in a Volatile World
By: Das Narayandas and Arijit Sengupta
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer...
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Keywords:
Forecasting and Prediction;
AI and Machine Learning;
Consumer Behavior;
Technology Adoption;
Competitive Advantage
Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
- April 6, 2023
- Article
A New NFT Launch Strategy: The Wave Mint
By: Scott Duke Kominers and 1337 Skulls Sers
In an NFT project, the mint—the process by which tokens are initially allocated—largely determines who your community is and how they and the broader market view the project going forward. In this piece, we review a new minting strategy recently introduced by 1337...
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Keywords:
NFTs;
Mechanism Design;
Sales Management;
Sales Model;
Crypto Economy;
Non-fungible Tokens;
Networks;
Product Launch;
Auctions;
Market Design
Kominers, Scott Duke, and 1337 Skulls Sers. "A New NFT Launch Strategy: The Wave Mint." a16zcrypto.com (April 6, 2023).
- 2023
- Working Paper
Corporate Website-based Measures of Firms' Value Drivers
By: Wei Cai, Dennis Campbell and Patrick Ferguson
We develop and validate new text-based measures of firms’ financial and non-financial value drivers. Using the Wayback Machine to access public US firms’ archived websites from 1995-2020, we scrape text from corporate homepages. We use Kaplan and Norton’s (1992)...
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Cai, Wei, Dennis Campbell, and Patrick Ferguson. "Corporate Website-based Measures of Firms' Value Drivers." SSRN Working Paper Series, No. 4413808, April 2023.
- March–April 2023
- Article
Pricing for Heterogeneous Products: Analytics for Ticket Reselling
By: Michael Alley, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li and Georgia Perakis
Problem definition: We present a data-driven study of the secondary ticket market. In particular, we are primarily concerned with accurately estimating price sensitivity for listed tickets. In this setting, there are many issues including endogeneity, heterogeneity in...
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Keywords:
Price;
Demand and Consumers;
AI and Machine Learning;
Investment Return;
Entertainment and Recreation Industry;
Sports Industry
Alley, Michael, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li, and Georgia Perakis. "Pricing for Heterogeneous Products: Analytics for Ticket Reselling." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 409–426.
- March 2023
- Teaching Note
VideaHealth: Building the AI Factory
By: Karim R. Lakhani
Teaching Note for HBS Case No. 621-021. The case “VideaHealth: Building the AI Factory” examines the creation of dental startup VideaHealth (Videa) and the development of its artificial intelligence (AI)-led business strategy through the eyes of founder and CEO Florian...
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