Show Results For
-
All HBS Web
(529)
- Faculty Publications (93)
Show Results For
-
All HBS Web
(529)
- Faculty Publications (93)
- 2006
- Working Paper
The Value of a 'Free' Customer
Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details
- December 2005 (Revised August 2006)
- Case
Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug
- August 2001 (Revised February 2005)
- Case
Dakota Office Products
- January 1998 (Revised July 2019)
- Case
Cafes Monte Bianco: Building a Profit Plan
- 1998
- Journal Article
Ford's Model-T: Pricing over the Product Life Cycle
- August 1997
- Case
Orbital Sciences Corporation: ORBCOMM
- June 1987 (Revised August 1988)
- Case
American Bank
- Other Unpublished Work
A Technique to Estimate Retail Demand and Lost Sales
- Teaching Interest
Decision Making Under Uncertainty
Many of the decisions we face are made complicated by having uncertain consequences: how should I set my inventory when I don’t know what demand will be, should I refinance my mortgage when rates might go lower, how big a bet shall I make in a new business, and so... View Details
- Forthcoming
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
- Research Summary
Overview
- Research Summary
Overview
Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details